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Influence Across America

Spark Consulting

Thanks to the generosity of my friend and colleague Ed Barks , I had the opportunity to attend Influence Across America: The Rise of State and Local Power and the Impact of Digital Media , a National Digital Roundtable panel event at the Newseum earlier this week. The post Influence Across America appeared first on Spark Consulting.

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Starting Chapters? In 2019?

Mariner Management

According to the 2019 Chapter Benchmarking Study , the trend looks more like it’s about closing chapters. But that’s not the story over at PEN America , a literary organization with nearly 100 years of history. Jennifer Egan, president, shared their journey, in an interview PEN America Chapters Unite Readers, Writers Nationwide.

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Book of the Month—January 2019

Association Success

Workforce development has grown to an approximately $160 billion dollar business in North America and $355 billion worldwide. On one hand this is great news because employers are seeing the value in funding professional development—but it also results in a deep and complex competitive market.

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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Report Reveals Global Exhibition Industry Is a $325 Billion Business

Associations Now

and Europe represent the two largest markets for the global exhibition industry, and its impact is strongly felt, according to the group’s analysis. A few highlights from the report: Europe sees more visitors, while North America sees more exhibitors. million), North America saw more direct spending, at $59.7

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Want to Make a Bigger Impact With Email? Send Less Often

Associations Now

An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. Marketers that send one newsletter have an average open rate of 33.4 In North America, the average email is opened by 19 percent of recipients, compared with 26.9 percent in South America.

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Association Brain Food: 4.28.23

Reid All About it

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Host: Grip Speakers: Dahlia El Gazzar, Founder, DAHLIA+Agency Hew Leith, VP of Marketing, Grip Wed 5/3 at 12 p.m. –

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