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How to Use Social Media to Humanize Your Brand in 2019

Higher Logic

Now, as a consumer in 2019, how much generic and lifeless content are you hoping to, well…consume? Think Like a Human Brand in 2019 (and Have Fun with It). Think Like a Human, But Keep the Marketing Magic Alive. Want to get more cute puppy pics and thought leadership in your inbox? Wouldn’t you say? Catch my drift?

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Daily Buzz: Doing Inclusive Marketing Right

Associations Now

What it takes to connect with diverse audiences through inclusive marketing. A 2019 Adobe research report showed that 61 percent of Americans find diversity in advertising important, and 38 percent of consumers are more likely to trust brands that do well with showing diversity in their ads. Other Links of Note.

Marketing 101
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Daily Buzz: An “Impossible” Path to Leadership

Associations Now

The story of Impossible Foods starts with a scientist who decided to embrace leadership for a greater cause. But the most powerful, subversive tool on earth is the free market. But we're in marketing, so we need to know what it is. link] #marketing #socialmedia #tech #assnchat pic.twitter.com/eydsEyFDBa.

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Daily Buzz: Maximize Your Content Marketing Strategy

Associations Now

In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. Another hard truth of content marketing: It’s all about messaging. — MeetingsNet (@meetingsnet) March 19, 2019.

Content 107
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Study: Content Marketing Gaining Prominence, But Weak Points Linger

Associations Now

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 98
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Event Planning Has Risen in the Ranks of Most Stressful Jobs

Velvet Chainsaw

Unless you plan events for a booming industry, your reality working for professional and trade associations is that revenue from your 2022 and 2023 meetings is 15 percent (or more) lower than 2019. Shifting marketing budgets. Many senior leadership teams don’t understand why the increases are so much higher than inflation rates.

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Association Brain Food Weekly: 1.18.19

Reid All About it

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent. Host: ASAE.

DC 293