Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

DC 276

DC Washington Learning Management System LMS 276

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Promoting upcoming events.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Associations Now

JANUARY 4, 2019

— SmartMeetings (@SmartMeetings) January 3, 2019. Content marketing can drive event awareness and attendance. Social media images must be shareworthy. This is how to tell whether they pass the test , says nonprofit digital marketing expert John Haydon. How to Keep Your Events Safe. Other Links of Note.

Social Media 66

Social Media Strategy Survey Tips 66

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Nonprofit Tech Trends 2019.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Association Success

SEPTEMBER 28, 2020

While print publications and events remain important, membership organizations now rely on emerging technology to drive engagement and growth. . Among the many forms this technology can take, three stand out: Mobile devices. Leveraging these technologies can help membership organizations thrive. . Scalable content.

Technology 78

Technology Newsletter Content Tools 78

Reid All About it

JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. Let’s start 2019 with a discussion around your digital strategy.

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Chicago DC Content Washington 170

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. LinkedIn might be a professional networking site, but for brands, it’s about more than getting social. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The

Marketing 75

Marketing Analysis Social Media Report 75

Reid All About it

NOVEMBER 30, 2018

The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference.

Innovation 191

Innovation Technology DC Tips 191

Higher Logic

MAY 29, 2020

This is how you can prove your new member community will be a valuable technology investment. Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. Objection 2: Social Media. 5 Common Organizational Priorities for Associations.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

FEBRUARY 21, 2020

Your customers likely interact with you almost entirely online (as they do things like submit support tickets, tag your business profiles on social media, or visit your website), making evaluating your customers’ digital experience a key step on the road to improving it. You might think your digital customer experience is pretty good.

eBook 286

eBook Tools Products Communications 286

Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. Also: AARP uses VR to promote social interaction. According to Forbes , a report by the email marketing software provider Campaign Monitor revealed that nonprofit email open rates rose by almost 5 percent in 2019, jumping to 25.2

Las Vegas 97

Las Vegas Email Marketing California Software 97

Reid All About it

NOVEMBER 29, 2019

I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. The March/April 2019 issue of Cook’s Illustrated has the recipe.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

APRIL 26, 2019

WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. Some quick hits before we get to next week’s free webinars: How to get more leads from a live event using social media. Marshal Carper, Social Media Examiner ). Christopher S. Ottawa, Ontario).

Social Media 170

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Associations Now

AUGUST 13, 2019

When new technology and the constant news cycle push your association out of the spotlight, you must find a way to adapt. Amid changing times and the constant flow of new technology, staying relevant is no easy feat. What new doors are opened to accomplish those things, with a new social media platform or piece of technology?”.

How To 71

How To Columbus Ohio Social Media 71

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Mike Guerrieri of DelCor Technology Solutions shares a rescue plan for improving your association’s IT maturity —coconut shell cocktails not included. Event Trends 2019 – Live From IMEX. Wed 5/22 at 10 a.m.

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DC Washington Social Media Revenue 170

GrowthZone

JUNE 14, 2018

Create a powerful message about your organization for your website, social media channels, and email campaigns. Social Media: Social video generates 1200% more shares than text and images combined. By 2019, global consumer internet video traffic will account for 80% of all consumer internet traffic.

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Video Social Media Library Revenue 111

Associations Now

APRIL 18, 2019

Does Facebook leave a bad taste in your mouth as a marketing strategy? That’s the case digital marketing expert John Haydon lays out in a recent blog post. He says that it’s important to be part of the conversations that take part on large social networks, but that they ultimately have limits from a marketing standpoint.

Member Experience 103

Member Experience Social Media Strategy Marketing 103

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Mike Guerrieri at DelCor Technology Solutions shares his observations and advice from two years of association technology assessments. Tom Whatley, Content Marketing Institute ). More info/register.

LMS 276

LMS Pennsylvania Innovation Education 276

Higher Logic

DECEMBER 20, 2018

Whether consciously or subconsciously, this standard of service influences our expectations for our buying relationships with B2B technology vendors. However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. For Marketers.

Software 159

Software Revenue Communications Team 159

Associations Now

JUNE 28, 2019

Also: what Stories shows about your social media strategy. With the end of June upon us, 2019 is officially halfway over—which means it’s time to assess your organization’s progress on its annual goals. Social Media Tips Based on Stories. — Social Media Today (@socialmedia2day) June 28, 2019.

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Social Media Directory Project Content 64

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber’s social media reach went from 250,000 in 2019 to over 2.8 but our social media reach makes us mighty!

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. From Hollywood to Silicon Valley: Bridging Content and Technology (Association Chat).

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Certificate Chicago DC Washington 107

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

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Video Certificate Review LMS 221

Associations Now

AUGUST 1, 2019

In fact, a recent study on legacies for business events by the University of Technology Sydney in Australia and the Joint Meetings Industry Council found that educational content delivered in a destination “has value that directly drives economic development, creativity, and innovation [there].”. Social Media Today explains how it works.

How To 57

How To Recruiting Recruitment Analysis 57

Associations Now

JANUARY 14, 2019

The firm’s 2019 Association Annual Survey [registration] found that there was only marginal growth in the percentage of respondents that saw an increased number of members in the past year—rising from 41 percent in the 2018 edition of the survey to 42 percent this year. Big changes.

Survey 87

Survey Social Media Report Examples 87

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Dan Hickey at DelCor describes the seven steps your association should take when building a technology project team. More info/register.

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Arlington DC Washington LMS 170

Associations Now

MARCH 21, 2019

— DelCor (@delcor) March 20, 2019. Measure social media marketing success with the five P’s , says Social Media Today. The digital workplace of the future will be defined by technology and human resources. We'll walk you through both: [link]. Other Links of Note.

Social Media 75

Social Media millennials Software System 75

Associations Now

NOVEMBER 22, 2019

The obvious answer is the technology that makes it possible for people to work together while apart,” says the WBT Systems team on its blog. — Beyond Definition (@bdagencysocial) November 22, 2019. When it comes to social media metrics, which is more important: impressions or reach? Why is remote working so popular?

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Analysis Team Social Media Resources 90

Associations Now

AUGUST 16, 2019

Sometimes technology fails, and chatbots are no exception. It’s a chatbot, a type of artificial intelligence technology meant to guide you and other visitors to their end goal. But technology can fail, and relying wholly on bots to solve issues—and therefore removing the human element—can cause member frustrations. “A

Social Media 83

Social Media Member Experience Technology Communications 83

Associations Now

JUNE 17, 2019

Although the research shows that many people are still reluctant about riding in driverless cars, it also showed that as people learn their benefits, they would be more accepting of the technology. — Personify (@Personifycorp) June 17, 2019. Is a social media apocalypse upon us? But membership waits for nobody.

Social Media 99

Social Media Review Revenue Innovation 99

Associations Now

JUNE 13, 2019

Classy’s “ World-Changing Work: The Modern Nonprofit Professional’s Experience ” [registration], timed around its 2019 Collaborative conference in Boston this week, notes that one major driving factor behind the satisfaction is the mission—so much so that many for-profit companies are starting to embrace the mission-driven ethos too.

Report 90

Report Boston Cost Social Media 90

Reid All About it

FEBRUARY 8, 2019

The weekly list of free educational events and resources for the association community… “It’s not the technology that makes your association innovative; it’s what you do with technology,” said WBT Systems. Learn some basic photo sharing tips for social media. Behind the Scenes of Convening Leaders LIVE 2019.

Washington 99

Washington DC Charlotte Project 99

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Advanced Medical Technology Association (AdvaMed); Saving Jobs and Lives – End Device Tax. Digital Content.

Newsletter 52

Newsletter Austin Committee America 52

Associations Now

DECEMBER 12, 2019

Also: Leverage technology to increase engagement at your meetings. If not, it’s time for an evaluation, says Julia Campbell on Nonprofit Marketing Guide. There is a myriad of opportunities to harness technology for your meeting or conference to add customer service and enhance the live experience in a highly customized way.

Social Media 52

Social Media Technology Communications Process 52

Higher Logic

MAY 8, 2019

billion by 2019). If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Resource: Email Marketing vs. Marketing Automation [Explained]. The same is true of email marketing communications. What to open? What to ignore? The Basics + Benefits.

Tips 166

Tips Email Marketing Newsletter Communications 166

Associations Now

FEBRUARY 1, 2019

. "The nonprofit world wouldn’t be the first group of thoughtful leaders to be blindsided by technological change.” — The Chronicle of Philanthropy (@Philanthropy) February 1, 2019. Instead, look for ways that technology, for example, can be used more efficiently. Public trust in social institutions is declining.

Innovation 68

Innovation Review Team Social Media 68

Associations Now

APRIL 24, 2019

Since competitors, technologies, and markets can change quickly, companies must systematically scan the horizon both for new opportunities and potential disruptions,” Stalk and Stewart say. — Aventri (@AventriSoftware) April 24, 2019. The Sprout Social blog shares how to amplify your own Facebook video ads.

Analysis 77

Analysis Team Video Social Media 77