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Daily Buzz: It’s Time to Start Thinking About 2019

Associations Now

How can you make your association better in 2019? As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. Whatever it was, brainstorm ways to not only leverage that in 2019, but to make it even better.”. What’s the one thing you want to achieve in 2019? Also: Onboarding new members.

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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. The pilot yielded a conversion rate of 11 percent, exceeding the 8 percent goal set early in the project.

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Breaking Open a New Channel for Member Engagement

Mariner Management

Take a look at the 2019 Chapter Benchmarking Report and research on member engagement. Member recruiters from four associations: one association yielded a conversation rate of 11 percent through a pilot member recruitment project with two chapters. 2019 Chapter Benchmarking Report by Mariner Management & Billhighway.

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Association Brain Food Weekly: 12.13.19

Reid All About it

In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. Brad Egeland, Association for Project Management ). When you recruit members, you’re inviting them to your organization’s “party.” Host: Tagoras.

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Association Brain Food Weekly: 12.18.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Host: Remote Leadership Project. Host: Remote Leadership Project. Case Study of EAIE 2019 Conference.

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Daily Buzz: Nonprofit Trends to Look Out for This Year

Associations Now

To say they’re popular is an understatement: A Mailchimp study reports that more than 700,000 podcasts and 29 million podcast episodes were produced in 2019, while Edison Research’s Infinite Dial Study reports that more than half of Americans listen to podcasts, and about 32 percent listen monthly.

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Conference Circuit: Local Government Managers

Associations Now

The International City/County Management Association’s 2019 Annual Conference begins next week in Nashville. Conference: 2019 ICMA Annual Conference. ICMA 2019 officially starts Sunday afternoon with an opening general session featuring keynoter Jake Wood. Rundown Attendees: 3,000 plus. Speakers: 300 plus. Exhibitors: 200 plus.