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California Wine Group Works to Promote All of State’s Wine Regions

Associations Now

With its Discover California Wines Road Trip series, the Wine Institute of California hopes to draw visitors’ attention to the virtues of the state’s lesser-known wine regions and provide unexpected tips about its most popular Northern California wine region.

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How Funny Ads Help a Pesticide Group’s Campaign Break Through

Associations Now

CropLife America, an industry group focused on the use of pesticides in agriculture, has helped raise its message to a broader audience with the help of a goofy online video campaign starring a guy dressed as an annoying bug. CropLife America , which represents pesticide makers and distributors, has raised eyebrows with “Give a Crop.”

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On the Road for Flavor Creation

Association Navigator

I had a great trip to Southern California earlier this week. Both men are running successful businesses, but they devoted an enormous amount of time developing this course, which they delivered for the third time this week in California. Before the workshop, Mat and I visited three successful Southern California food companies.

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Amid Rural Broadband Weak Spots, Nonprofits Offer Last-Mile Help

Associations Now

NeighborWorks America, a congressionally chartered nonprofit, noted in May that a lack of broadband access threatened the education and employment pictures for those living in rural areas. Bailey cited the work of Eden Housing , a nonprofit in Hayward, California, to boost digital literacy in its rural region.

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Members Hire Customized Advocacy

Potomac Core

NMMA represents boat, marine engine and accessory manufacturers, its members manufacture an estimated 80 percent of marine products used in North America. Communication and responsiveness on increasing consumer transparency concerns with NGOs (non-governmental organizations) and retailers who sell products.

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Association Brain Food Weekly: 2.7.20

Reid All About it

Michael Barrett, Sports & Leisure North America Centerplate, a Sodexo Company. Presenters: Meena Dayak, ACE founder and strategic trade association communications leader. Nabil El-Ghoroury, PhD, CAE, Executive Director, California Association of Marriage and Family Therapists. 1 CMP credit. More info/register. Host: PCMA.

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Association Brain Food: 7.21.23

Reid All About it

The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. 1 CAE credit. More info/register. More info/register. 1 CAE credit. . – More info/register.

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