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10 Tips for Documenting Automated Campaigns

Higher Logic

That never rang any truer for me than when I needed to document a marketing campaign for the first time. Last month we launched some redesigned campaigns for our marketing automation tools. He needed me to document what I had created in these campaigns. Why You Need Documentation for Campaigns. Campaign Inventory.

Tips 180
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48 No-Brainer Tools Every Marketer Needs

Higher Logic

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233
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Association Brain Food: 2.23.24

Reid All About it

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. We’re scrolling alone—and it’s getting worse every year, per this Atlantic article by Derek Thompson. But, seriously, has anyone seen the movie Join or Die yet?

DC 265
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Give New Life to Member-Generated Content

Associations Now

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment. That prompted ASA to get creative.

Content 98
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How to Market Your Virtual Event

Fonteva

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

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10 Ways to Learn with Higher Logic

Higher Logic

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. You'll find articles, interviews, case studies and more.

Library 219
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The 6 Biggest Business Benefits of Starting a Branded Online Community

Higher Logic

Already proven popular with customers (think about Facebook and LinkedIn) online communities benefit companies across almost every department from marketing and sales to customer service. They seed the community with product documentation, expert articles, and ask loyal customers to join. Boost New Customer Acquisition.

Products 191