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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Don’t discount thought leadership for the top of funnel audiences.

Strategy 169
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Why Your Strategy Needs a Story

Associations Now

In a recent Harvard Business Review piece, four leadership consultants discussed just how intimately connected story is to an organization’s strategy. Stories can bind the logical ingredients of a strategy into an engaging narrative which can move their audience to act.” Share your experiences in the comments.

Strategy 120
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Association Brain Food: 12.15.23

Reid All About it

So far, reading an article here and there, I’m liking it. This Guild report on online community trends put together by Michelle Goodall focuses on brands, but many of the trends pertain to associations and their communities too. PYMNTS reports that Tinder is promoting short-term subscriptions for Gen Z. Career flux.

Iowa 259
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Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. New Mantra: Members Hire Bold Strategies. Another reminder that Members Hire Bold Strategies.

Strategy 154
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Don't Let Association Data Myths Hold Back Your Analytics

Association Analytics

The three most common myths that hold associations back from getting started on their analytics journey are data cleanliness, data governance and data strategy. You might be tempted to think that once your data is in tip-top shape, then you can go beyond reporting and start using data for deriving business insights. Just Get Started.

Analysis 260
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Association Brain Food: 5.24.24

Reid All About it

They start by reviewing the benefits of a well-crafted print magazine—in case you need to make a case to your leadership team. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. Association magazines. Association boards. 1 CAE credit. More info/register.

LMS 248
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How Successful Change Works

Associations Now

That’s one thing that became clear as I spoke with two association leaders for a recent Associations Now Deep Dive article on change management. A 2023 report from the Boston Consulting Group notes that aversion to change increases if people feel like they don’t have agency in the changes being made. the report advises.

Boston 95