Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. In this blog, we share tips on how to take your marketing to the next level with the help of analytics. You can learn more about content tagging and taxonomy in this blog.

Marketing 169

Marketing Tools Examples Content 169

Reid All About it

JUNE 4, 2021

Associations are always talking about attracting young members and customers. Non-renewing members. MemberSuite looks at a challenge many associations have been struggling with over the past year: non-renewing members. They describe why members don’t renew (per an MGI study) and what you can do about it. Quick hits. “I

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Video Innovation Content Technology 367

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The deadline for ASAE members to apply for a judge spot is February 9, 2021. ASAE Gold Circle Awards. Forget “normal.”

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Innovation Las Vegas Communications Education 359

Reid All About it

NOVEMBER 12, 2021

Sherry Budziak at.orgSource suggests you reconsider what sponsors can offer to members. She explains how you can adapt their Solution Center concept to provide value to your members and sponsors. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

APRIL 1, 2022

How to help members and attendees manage the emotions that get in the way of participation: “As the creators of experiences, we can circumvent the predictable path of non-participation.” Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Quick hits.

Revenue 195

Revenue Technology Education Video 195

Higher Logic

FEBRUARY 4, 2020

What do your members want? Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Tip: Tap into tools that support the collection of comprehensive member data.

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Communications Tips Content Tools 287

Reid All About it

JANUARY 18, 2019

WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere. Tue 1/22 at 2 p.m.* – Eruption Not Disruption: How to Bulletproof Your Association and Attract More Members & Employees (Association Chat). More info/register. Host: MeetingsNet. Host: ASAE.

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DC Washington Member Engagement Content 293

Associations Now

NOVEMBER 5, 2019

During event registration, ask attendees to provide insight into these four categories. Dave Lutz writes on Velvet Chainsaw that these four categories are essential to the event registration process: Job information. Compiling your end-of-year member survey questions? Also: How tardiness affects a meeting.

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Revenue Survey Process Products 79

Reid All About it

MAY 28, 2021

How can your association facilitate this collaboration among staff and members? Employees, volunteers and members may not feel like they belong if your DEI efforts only result in “surface inclusion.”. If you’re a home cook, check out the fortnightly (or sometimes more irregular) In The Kitchen posts on my Grabbing the Gusto blog.

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Innovation Technology Survey Team 284

Reid All About it

DECEMBER 7, 2018

Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog. Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Host: Event Manager Blog.

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Washington DC Library Tips 186

Crowd Wisdom

NOVEMBER 30, 2023

Read our blog for helpful tips to get started! Why you should invest in your continuing education program in 2024 Continuing education is a valuable member benefit and a great source of non-dues revenue for your association. Member-based pricing Member-based pricing is a strategy that is tailored to your members’ needs.

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Price Education Content Revenue 59

Reid All About it

MARCH 2, 2018

At Association Success, Howie Berman said they created membership packages with different levels of benefits “to give members a meaningful choice, and to provide them with value for their dues. and how to get the right statistics to prevent national and chapter level members from leaving. People put themselves into their own buckets.

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DC Chicago millennials Washington 122

Forj

FEBRUARY 15, 2021

Web Courseworks, a leader in innovative learning management systems and virtual event technology, won a coveted Brandon Hall Group silver award for excellence in the Best Advance in Technology for Virtual-Classroom or Conferencing Technology category. Technology is the great enabler of human capital management initiatives.

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Technology Learning Management System Conference Products 91

Reid All About it

AUGUST 6, 2021

The benchmarking data will help you compare your chapters and association with others, assess how you’re doing in various categories and identify where you need to improve (or brag). Member advisory groups. Do your members seek connections and conversations with their peers, and low-commitment ways to contribute their expertise?

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

JUNE 26, 2020

If you’re into it, check out my weekly In The Kitchen posts on my Grabbing the Gusto blog for more. The recipe is coming this weekend on my Gusto blog. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. More info/register (fee for MPI non-members).

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Montana Conference Content Education 370

AssociationChat

APRIL 10, 2020

During the week of April 13, winning organizations and campaigns from each category will be highlighted in short videos shared on the main ASAE Center Facebook, LinkedIn and Twitter accounts. The 2020 competition received 189 submissions across 15 categories, including a new category for digital content. Print Magazine.

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Newsletter Austin Committee America 52

Reid All About it

JANUARY 21, 2022

Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. The member experience. Too much has changed in our world to keep assuming the member experience you provided pre-pandemic is the experience your members and prospective members want, need, and expect now.

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Survey Newsletter Price Technology 195

Potomac Core

FEBRUARY 11, 2019

Associations have endured downturns before, what’s different this time is the valuable lesson learned after the great recession, that Members hire relevant Associations. Relevance is about being connected to the member marketplace with resources geared toward helping your members overcome challenges & achieve success.

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Survey Revenue United States Committee 158

Reid All About it

NOVEMBER 30, 2018

She says in her post, Your Members Feel Very Alone : “One of the first soft benefits many new members receive from their association is realizing for the first time they are not alone.” Last year, we noticed a trend at our association: A segment of longtime members was not engaging with us or renewing. Something to think about.

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Innovation Technology DC Tips 190

Achurch

MAY 7, 2021

We have compiled the seven most essential technology categories every organization should have to operate remotely successfully. #1: Generally, payments fall into two categories: paying employees and paying outside vendors. That’s a big question without an easy answer. 1: Video Platform. 3: Payments.

Technology 110

Technology Team Project System 110

Membership Marketing

JULY 21, 2021

Member renewal rates are also impacted. 45% of associations report declines in member renewals, almost double from the previous year’s 24%. Only 29% of associations saw an increase in new member acquisition last year – a dramatic decline from 45% the prior year. The ability to innovate correlates with increases in new members.

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Recruiting Recruitment Report Innovation 116

Membership Marketing

OCTOBER 9, 2020

Typically, this involves adding existing products or services that already exist in the association to enhance the current membership category. Associations should promote that they create this collaborative environment and community as a value proposition to recruit and retain members. Innovation depends on a team effort.

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Innovation Recruiting Recruitment System 49

Reid All About it

DECEMBER 16, 2022

This week, while researching via Google, I landed on an association management company’s blog and found a post I wrote for a client. I skimmed only a dozen posts on the blog and found three posts I wrote for clients and several from the blogs of other industry partners. Member onboarding. Member recruitment.

Recruiting 39

Recruiting Recruitment Revenue Atlanta 39

Higher Logic

MAY 24, 2016

New research done by The Community Roundtable shows the numbers can be very different -- they think it’s more like 55% of members are highly engaged. But the general principle holds true -- many of your members fall into the lurker category. Sometimes members don’t participate simply because they don’t know how or what to do.

Content 120

Content Maine Survey Member Engagement 120

Reid All About it

SEPTEMBER 2, 2022

In honor of the back-to-school season, WBT Systems offers advice for anyone taking an online course —tips you can share with your members. Nimble AMS describes how an AMS helps membership directors better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content.

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Project Tips Technology Marketing 47

Reid All About it

MAY 19, 2017

If a website is in your future, get a clue by reading Kylee Coffman’s post on the DelCor blog about preparing for a website project. If your association has chapters, check out the series of posts on the Billhighway blog about restructuring a chapter network. I was also involved in, but thankfully not leading, a website redesign.

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DC Washington Chicago Tips 150

The Hourglass Blog

OCTOBER 9, 2010

Ive been following the Harvard Business Review blog now for as long as Ive been blogging at Hourglass. I find it informative and insightful. In fact, tying this more to the theme of The Hourglass Blog, I suspect that nearly everyone in Generation X with any measure of leadership experience would respond with a "well, duh."

millennials 40

millennials Review Leadership Innovation 40

Membership Marketing

JANUARY 2, 2020

This past year our benchmarking research highlighted that 20 percent of individual membership associations reported digital marketing was one of the channels that helped them obtain the most new members. Some client associations are now producing thousands of new members with digital ads each year. I welcome your feedback.

Marketing 52

Marketing Analysis Video Communications 52

Disciple Media

FEBRUARY 6, 2024

Building a membership site enables you to create a digital home for your community, where members can truly thrive. They create a gated community where access is reserved for registered members, fostering a sense of exclusivity and community engagement.

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How To Price Analysis Content 36

Membership Marketing

AUGUST 14, 2020

Providing these insights comes from not just cataloging the practices from the 800 responding associations but through cross tabulating the survey responses against the outcomes that associations achieve. Value – Providing members with value remains the foundation of a successful membership program.

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Report Marketing Recruiting Recruitment 95

Associations Now

JULY 23, 2015

Out of 15 categories, ranging from local impact to self-regulation to media relations, Pharmaceutical Research and Manufacturers of America (PhRMA) earned the top ranking in seven. And the manufacturing sector’s woes didn’t end there: Its average ranking in the poll was dead last for eight of the 15 categories.

South Carolina 40

South Carolina America Survey Video 40

Reid All About it

DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one.

Tips 41

Tips Video Content Marketing 41

.orgCommunity

NOVEMBER 25, 2019

Wouldn’t it be great if your members could have a Professional Development Day too? Members may have time off at the end of the year because their office is closed. Members join associations primarily for two benefits: education and connections. Why should a member dedicate a vacation day to professional development?

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Hawaii Iowa Utah Oregon 52

.orgCommunity

NOVEMBER 29, 0002

Wouldn’t it be great if your members could have a Professional Development Day too? Members may have time off at the end of the year because their office is closed. Members join associations primarily for two benefits: education and connections. Why should a member dedicate a vacation day to professional development?

Hawaii 40

Hawaii Iowa Utah Oregon 40

Association Navigator

NOVEMBER 27, 2012

It’s the time of year when booksellers tell us what books make good gifts for certain categories of readers. But non-profit and association work is almost always considered secondary to a “day job” for board members and other leaders. He’s a prolific writer of books and blog posts, and a very creative thinker. 18 Minutes.

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Communications Leadership Marketing Washington 100

GlowGlobally

JUNE 30, 2011

« Reaching New Customers and Members Abroad. Categories: Member Services , Product Mgmt. But how many associations have the cultural insights, competencies and capabilities to successfully manage cross-cultural business interactions? You may use these HTML tags and attributes: Categories. MCI Ovation Blog.

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Las Vegas Team America Video 60

Reid All About it

SEPTEMBER 16, 2022

WBT Systems shares seven ways OSMA and its members and customers benefited from a new LMS. Member and community engagement. Mobilize Networks offers “ enlightened and informed engagement strategies ” that reimagine the member journey. Subscribe to Blog via Email. Future-ready association. Membership value proposition.

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LMS Revenue Education Arlington 43