article thumbnail

#MMCCon Keynote: Build Trust With Marketing and Communications

Associations Now

During the opening keynote at ASAE’s 2023 Marketing, Membership, and Communications Conference, he shared five principles for telling authentic and compelling stories. He discussed how the American Library Association doesn’t shy away from the problem of book banning in the U.S. Reach to what people care about in the moment.

article thumbnail

Engage Your Members with a Book Club

GrowthZone

Stories are always better when they are shared with others, and creating a book club is a great way to for association members to network and foster relationships – either in person or online. Inform your members : Let members know about your book club to see who is interested. – Use the committee to pick books or book genres.

Library 90
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 2.9.24

Reid All About it

I searched for a recipe on Eat Your Books , a cookbook index site. For $40/year, you can add your cookbooks to your EYB online library and quickly find a recipe you already own. Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. More info/register.

article thumbnail

How Racism Plays a Role in Health Inequities with Author Harriet A. Washington

AssociationChat

“People fail to get along because they fear each other; they fear each other because they don’t know each other; they don’t know each other because they have not communicated with each other.” — Martin Luther King, Jr. On July 23, 2020, from 3-4 pm EST, Association Chat interviews award-winning medical writer & editor, Harriet A.

article thumbnail

Membership 101: The Welcome Series

Spark Consulting

When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3 things that matter most to her. What does your “welcome to Association XYZ” communication look like?

article thumbnail

Association Brain Food Weekly: 1.4.19

Reid All About it

Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate social media into your website and email communications. Presenters: Ambika Samarthya-Howard (moderator), Head of Communications at Praekelt.org.

Video 285
article thumbnail

Engagement, Upsell, Advocacy: How Community Tools Can Transform Your Customer Marketing

Higher Logic

By addressing these top needs with community-specific tools: Engagement : Community provides tools, like discussion threads, resource libraries, and calendars, that are built for engaging customers. Automation rules can help improve targeted communications. Tools for Increasing Upsell / Cross-sell.

Tools 191