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Budget for Communications and Marketing When Proposing New Initiatives

MatrixG

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. When proposing new initiatives, include the marketing and communications plan in the project budget. Her advice? Megan’s advice is brilliant.

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Association Brain Food Weekly: 3.25.22

Reid All About it

Professional development market potential. Because I used 3 pounds of boneless pork shoulder (aka Boston butt), I doubled the marinade/sauce ingredients—and added a hefty amount of spicy sambal oelek to the mix. Fri 3/25 at 11 a.m.* – The Association Show: Content. Presenters: Smriti Bansal, Head of Content, Braindate by e180.

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Reads of the Week: April 19, 2013

Reid All About it

First… Oh, Boston, you’re my home. Digital Marketing for Business (#dmfb). I spent Monday and Tuesday at the Digital Marketing for Business conference at the Raleigh Convention Center. Another session I enjoyed at #dmfb was John Lane ’s Content Marketing Art of War. digitalNOW (#diginow13).

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Why These Four “P’s” Add Up to Successful Event Marketing

Virtual

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. Particularly when you consider that this photo represents the state of the art in computing the year that Kottler wrote his seminal textbook “Marketing Management.”.

Marketing 100
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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. Customer marketers may have an even tougher time answering that question than most. Let us help. Session Type: Breakout.

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Social Media Roundup: Avoid These Marketing Mishaps

Associations Now

Takeaways from some epic marketing and management fails. And when you’re looking to improve your event planning or marketing—as well as identify what not to do—where better to look than at some of 2013’s biggest marketing mishaps? The Ten Biggest Event Management And #Marketing Fails Of 2013 #eventprof [link].

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A-ha Moments from Hubspot’s Inbound Marketing Conference

Slice-Works

I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. I had also thought, based on my reading and experience, that you couldn’t really tie online marketing to true ROI. Hubspot HAS figured it out.