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The Time Is Now

Spark Consulting

Our goal is to help associations better understand how this “wicked problem” is going to affect our industry and begin preparing to better respond to the challenges that will face us all in the coming years. A sidebar on climate change and US national security. Stories of positive change to inspire you.

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Creating a Great B2B Case Study: 16 Tips for Marketing + Sales Enablement

Higher Logic

Quantifiable, well-presented case studies are how business-to-business (B2B) companies prove their solution works. And what does a great B2B case study come down to? Sales teams rely on case studies to support and close deals. Often, case study requests end in some form of “no” or a non-answer.

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Association Brain Food: 5.31.24

Reid All About it

Hannah Carvalho at Associations Now shares the advice of Jennifer Blenkle of the American Physiological Society and Ankur Ponda of McKinley Advisors on how to build a smart sunsetting strategy for products and programs. Learn GA4 essentials, like how to install and configure it so you can manage your web analytics and unlock custom insights.

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Association Brain Food: 4.12.24

Reid All About it

Distraction is an occupational hazard for all of us. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. SMS marketing. Member recruitment.

Revenue 256
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7 Proven Ways for Banks to Handle a PR Crisis

CMA Solutions

Here are several effective ways to ensure you know how to handle worried customers and probing media the next time the banking sector faces a public relations crisis. Contact us to learn how our PR and media relations expertise for banks can benefit you. Does your bank have one?

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Google AI Overviews: What You Need to Know

Nexus Marketing

Our standard content practices already set us up well to compete on any search results page— your Nexus-created content is already leading the way. We’re specifically prioritizing: A deeper understanding of the user intent, funnel position, and how to best address them in the content.

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A Look Back at 2020

SBI

You can read the full case study to see the results. Read the full case study. In hindsight, this shared team-building experience prepared us well for taking our operations fully remote only a few weeks later. The result? A sold-out, two-day virtual event with 1,000 attendees, and 80 new and renewing members.