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7 essentials for your association’s online community strategy

Nimble AMS

Building a successful online community starts with a solid plan. . Read on for what to include in your association’s online community strategy. Offering an online community to your members is a powerful way to provide member value. And an online community provides an ideal way to deliver these member benefits. .

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How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

At the American Occupational Therapy Association (AOTA), members are turning to their online community as a source of connection and education, seen in their rising engagement metrics. Overall logins were up 109% in the last month, and new member logins – people checking out the community for the very first time – was up 149%.

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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment. You might use inconsistent content or course tagging, or team members might use a variety of names for one type of offering. Consider reassigning their seats.

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Boosting Membership Retention from the Start: Your Members’ First 3 Months

Spark Consulting

That said, you don’t want to come across as spammy, so spread your communications out, at least a little bit. Send a welcome email with login credentials to the members-only portal. You want your new members to login ASAP, so make it easy for them by giving them all the info (links included!) Follow up with a phone call.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Where community fits in: Be your industry’s thought leader. Communities are a great way to promote your association’s status in the industry. Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. Use community to reach future members.

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First-Year Renewal Issues? Tweak Your Onboarding Strategy.

Associations Now

To hold onto new members after that first year, associations need to demonstrate value as quickly as possible, says Amy Gitchell, senior marketing communications specialist at GrowthZone. Callie Walker, a senior inbound marketing specialist at MemberClicks, recommends using an automated drip email campaign to communicate with members.

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5 Tips for Staying Sane During Your Online Community System Migration

Higher Logic

According to Aberdeen Research , firms with online communities: Enjoy 5.4 Are 2 times more likely to have a formal strategy to encourage loyal customers to become brand advocates. Since migrating your online community to a new community platform vendor is a big commitment, I’m sure you’ve carefully considered the change.

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