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[Infographic] The Power of Audience Segmentation

Higher Logic

Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course.

Texas 214
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Association Brain Food: 12.15.23

Reid All About it

At Texas SAE’s Association Leadership, Miguel Neves of Skift Meetings describes a human way to boost event networking: networking ambassadors. Explore innovative approaches to gathering valuable feedback and optimizing course evaluations. Communicating with Authors: How Do Societies Stay Connected with Their Authors?

Iowa 256
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GrowthZone | ChamberMaster Customers Recognized at 2023 ACCE Annual Convention

GrowthZone

The award recognizes excellence in operations, member services, and community leadership. Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations.

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Association Brain Food: 1.5.24

Reid All About it

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. A post with curated resources is right up my alley, so I’m happy to highlight this one from Amith Nagarajan at Sidecar. 1 CAE credit.

Revenue 277
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ICYMI: Key Takeaways From Our 2018 Super Forum Keynote Speakers

Higher Logic

(For example: Lady Gaga’s Little Monster community, now an app , or the Mini Cooper community.). Also, fun fact - Jackie identifies as a One-Percenter for the Pittsburgh Steelers, so she created a community for fanatics like her.who also live in Austin, Texas. This approach makes us better, more effective communicators.

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Association Brain Food: 12.1.23

Reid All About it

Plot a course for responding to and reducing recurrences of findings during your audit. Q4 Consultant Community Call We’re excited to open lines of communication for ASAE staff to update the consultant community and create a space for our consultant members to network with one another. 1 CAE credit. 1 CAE credit.

Arlington 266
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The Power of a Board Chair

Associations Now

According to one of the researchers, Texas A&M’s Dr. Mary Waller, CEOs live with the day-to-day complexities of their organizations, which can lead them to generate overly complex solutions in a crisis. Of course, it can be a challenge for CEOs and board chairs to determine who’s empowered more in which situation.