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Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Solution. The Results.

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Hurricanes and Asynchronous Communication

Eric Lanke

My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. My association, however, didn't do any of these things.

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Alumni Group’s Rapid Response Connects Texas Aggies Amid Hurricane Harvey

Associations Now

The Association of Former Students, Texas A&M Foundation, and the sports website TexAgs moved swiftly this week to provide a relief forum for Aggies affected by the storm and its aftermath. However, she expects word of this resource to spread beyond the Texas A&M community.

Texas 58
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GrowthZone | ChamberMaster Customers Recognized at 2023 ACCE Annual Convention

GrowthZone

The award recognizes excellence in operations, member services, and community leadership. Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations.

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Report: Meeting Planners Anticipate Attendance Increase

Associations Now

In big, diverse states like California, Texas, and and Florida, the local politics can be very different from state politics, and CVBs are looking to communicate and explain that to meeting planners.”

Report 59
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Texas Court Rejects Claim That Association’s Lawyer Represents Members

Associations Now

In a decision involving the Texas Automobile Dealers Association, a state appeals court rejected an argument that the association’s general counsel had an attorney-client relationship with a member embroiled in a lawsuit. – See more at: [link]. The trial court rejected that argument and allowed the depositions.

Texas 40
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Why you should pony up the cash for your social media strategy

Association Success

For the communications team at the Texas Oil and Gas Association (TXOGA), the value lies in building a network of supporters — not in building membership. . “We But why would you do it?