article thumbnail

Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Solution. The Results.

article thumbnail

Hurricanes and Asynchronous Communication

Eric Lanke

My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. My association, however, didn't do any of these things.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Alumni Group’s Rapid Response Connects Texas Aggies Amid Hurricane Harvey

Associations Now

The Association of Former Students, Texas A&M Foundation, and the sports website TexAgs moved swiftly this week to provide a relief forum for Aggies affected by the storm and its aftermath. However, she expects word of this resource to spread beyond the Texas A&M community.

Texas 46
article thumbnail

Leading During a Pandemic: A “Right Now” Mindset

Associations Now

“Meet your members where they are” is a common phrase in the association community. As the CEO of the Texas College of Emergency Physicians (TCEP), Brooks had become the sounding board for front-line medical workers who desperately need personal protective equipment. And helping with the problem has meant hitting the road herself. “I’m

Texas 139
article thumbnail

Association Leaders Focused on NDR, Communication, Membership and Data

Association Adviser

This month’s unscientific poll is still in its early stages, but it looks like roughly one in three respondents (33 percent) were most surprised by a non-dues revenue trend, 17 percent were most surprised by a sharp rise (or fall) in membership and another one in six (17 percent) said they were most surprised by something on the communication front.

article thumbnail

Why you should pony up the cash for your social media strategy

Association Success

For the communications team at the Texas Oil and Gas Association (TXOGA), the value lies in building a network of supporters — not in building membership. . “We But why would you do it?

article thumbnail

Texas Court Rejects Claim That Association’s Lawyer Represents Members

Associations Now

In a decision involving the Texas Automobile Dealers Association, a state appeals court rejected an argument that the association’s general counsel had an attorney-client relationship with a member embroiled in a lawsuit. – See more at: [link]. The trial court rejected that argument and allowed the depositions.

Texas 40