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Build a Marketing Dream Team—Welcome AI

.orgSource

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. AI, your new marketing assistant, is happy to help. AI, your new marketing assistant, is happy to help. Oh, those pesky keywords.

Team 88
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Association Brain Food Weekly: 8.7.20

Reid All About it

A plague is an apocalypse, but it can bring a new world. Andrew Sullivan, New York Magazine ). Like you need me to tell you this… Per a new study, hedonism leads to happiness. Summer’s been weird for all of us, but take one bite of a tomato sandwich and, oh yeah, it’s definitely summer. Roy Peter Clark, Poynter ).

Montana 369
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The Art of Newsjacking

Higher Logic

If you have nothing unique to add, just post a link (on Twitter, Facebook, or in a community post) with a simple comment like “Worth your attention.”. Describe the facts in two or three sentences, then link to a definitive article. Apple’s Tim Cook shows how to communicate in a crisis. Don’t waste space on the announcement.

Kentucky 120
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How a brand new association got 1.3 million to act

Association Success

By definition, independent venues figure things out on their own, and they almost never ask for help. Audrey Fix Shaefer, Director of Communications for the National Independent Venue Association , shared what NIVA has been doing to combat the effects COVID-19 has had on independent venues. We hired Akin Gump , which is the No.

America 114
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Lead With Your Message, Not Memes

Associations Now

More nonprofits are feeling pressure to shake up their communications strategy. There’s little question that associations can always stand to better communicate their missions. With more organizations competing for attention and dollars, the Times article says, it’s imperative that nonprofits find splashier ways to communicate.

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Association Brain Food Weekly: 4.9.21

Reid All About it

5 tips to attract and engage the next generation of leaders—excellent advice from members of ASAE’s Healthcare Community Advisory Committee. How to communicate price increases: a timely post if you’re planning to charge a more appropriate amount for your virtual events this year. Host: New York Society of Association Executives.

San Diego 370
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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Takeaway : They might not notice when you do it right, but they definitely notice when you do it wrong. An expired offer is cousin to inaccurate data, and you should double check to make sure you’re timing your communications accurately to match up with any promos. Too much personalization, where it is creepy” (16%).

Marketing 149