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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment. You can learn more about taxonomy in this blog post or watch this on-demand webinar that discusses the topic as part of an overall content strategy. Consider reassigning their seats.

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Marketing Masterstrokes

Thanks For Playing

Yesterday, Kristina Twigg ( Water Environment Federation ), Lauren Wolfe ( Higher Logic ), and I presented on marketing your private online community at the Higher Logic Users' Group Super Forum. Have a solid strategy for roll out (and K.I.S.S.). about your new community. Advanced tip? Send "is this you?"

Marketing 150
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How to promote your new AMS purchase

Nimble AMS

Three strategies to promote your new AMS purchase Are you ready to get staff, members, and key association stakeholders e xcited about your new AMS? When you provide your organizational priorities to members and key stakeholders, you can more effectively communicate why you selected your AMS. Member login portal.

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3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members.

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Boosting Membership Retention from the Start: Your Members’ First 3 Months

Spark Consulting

That said, you don’t want to come across as spammy, so spread your communications out, at least a little bit. Send a welcome email with login credentials to the members-only portal. You want your new members to login ASAP, so make it easy for them by giving them all the info (links included!) Follow up with a phone call.

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First-Year Renewal Issues? Tweak Your Onboarding Strategy.

Associations Now

To hold onto new members after that first year, associations need to demonstrate value as quickly as possible, says Amy Gitchell, senior marketing communications specialist at GrowthZone. Callie Walker, a senior inbound marketing specialist at MemberClicks, recommends using an automated drip email campaign to communicate with members.

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Building Buy-In for an Online Community at Your Association

Higher Logic

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.