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Creating Memorable Events with the Customer Journey Canvas: A Facilitator’s Guide

Velvet Chainsaw

Diane is a keynote speaker on curiosity and innovation and a New York Times Bestselling author. Ready to harness the potential of this tool for your own events? More importantly, it’s a tool that pushes us to think about how we can infuse ‘magic’ into each of these moments.

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The more you know: Salesforce Person Accounts for associations

Nimble AMS

S ome of America’s leading businesses like New York Life, Bank of America, Voya , Philips, Target, and CVS are leveraging Person Accounts to revolutionize reporting. Originally, Salesforce started as a Business-to-Business (B2B) tool. Are you aware of the many benefi t s of Salesforce Person Accounts for your association

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Build a Marketing Dream Team—Welcome AI

.orgSource

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. AI, your new marketing assistant, is happy to help. AI, your new marketing assistant, is happy to help. Oh, those pesky keywords.

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Association Brain Food Weekly: 2.19.21

Reid All About it

s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. A quick tool for perspective shifts at work. Host: New York Society of Association Executives. Quick hits.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. We’ll look to our community Collaborate board to see what the key topics are and then address it live. Communicate.

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Association Brain Food Weekly: 11.13.20

Reid All About it

AIANYS, CAE, executive vice president, American Institute of Architects, New York State. Host: New York Society of Association Executives. Get proven strategies and immediately applicable tools and tactics to build your membership marketing playbook. 1 CAE credit. More info/register. Host: ASAE. More info/register.

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From Stagnant to Stand-Out: 3 Strategies to Differentiate Your Customer Experience

Higher Logic

Customer experience executives from around the world gathered in New York last week to receive some disappointing news from Forrester Research at the Forrester CX NYC Conference. Linking tools to each other and to that journey will make the customer experience frictionless. Thankfully, the mood was far from despair.

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