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Association Brain Food Weekly: 11.13.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. AIANYS, CAE, executive vice president, American Institute of Architects, New York State. Leslie Hortum, head of the Washington, DC office of recruitment firm Spencer Stuart. More info/register. 1 CAE credit.

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Association Brain Food Weekly: 2.26.21

Reid All About it

They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. Fri 2/26 at 10 a.m.* – The Nonprofit Communications Engine (NYSAE Engagement Lounge). Host: New York Society of Association Executives.

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Association Brain Food Weekly: 2.19.21

Reid All About it

Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. A quick tool for perspective shifts at work. Quick hits.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. 1 CAE credit.

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Send the Right Message About Membership ROI

Associations Now

It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.” Consider whether you’re striking the right tone. Study up on how your members speak.

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Association Brain Food Weekly: 5.15.20

Reid All About it

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Online Survey Tools and Techniques.

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Association Brain Food: 6.2.23

Reid All About it

Achurch Consulting provides guidance for deciding when to add new technology to your staff’s toolkit. They also suggest what to do when you discover staff using tools that have flown under IT’s radar. He’s the guy behind the New York Times recipe section, so you can consider him a reliable culinary source. 1 CMP credit.