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Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. With a new design direction, TSAE then revamped its content strategy. The Challenge.

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Association Brain Food: 12.15.23

Reid All About it

At Texas SAE’s Association Leadership, Miguel Neves of Skift Meetings describes a human way to boost event networking: networking ambassadors. Uncover the meaningful insights behind your collected data and leverage them to refine your eLearning strategies effectively. Event networking. More info/register. More info/register.

Iowa 256
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Hurricanes and Asynchronous Communication

Eric Lanke

My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. My association, however, didn't do any of these things.

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Why you should pony up the cash for your social media strategy

Association Success

For the communications team at the Texas Oil and Gas Association (TXOGA), the value lies in building a network of supporters — not in building membership. . “We But for TXOGA, which brought on MKG Marketing to help nail down and follow through on a strategy, having that kind of support is crucial to its mission. .

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Association Brain Food: 12.1.23

Reid All About it

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? I’m happy to feature it as long as it’s not too product-centric. Do you need to reimagine how to partner with your association’s chapters and member/special interest groups?

Arlington 266
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Mapping Out a Roadshow Strategy

Associations Now

We go to institutions that have strong endocrine science programs to meet with leaders in the field,” says Jenni Glenn Gingery, associate director of communications and media relations. The roadshow started in October at two medical colleges in Texas: the University of Texas Southwestern Medical Center and Baylor College of Medicine.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? The Florida Association of Insurance Agents (FAIA) built out an automated membership marketing strategy that included four different campaigns covering everything from new members to renewals.

Texas 214