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Association Brain Food: 8.25.23

Reid All About it

Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. One of its sad findings: 46% of Gen Zs and 39% of millennials feel stressed or anxious at work all or most of the time. Conference planning. They pull out a few good ideas from survey comments too. AI prompts.

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Association Brain Food: 12.15.23

Reid All About it

Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. He saw the idea in action at the Social Media Market World conference. Explore innovative approaches to gathering valuable feedback and optimizing course evaluations. Online communities.

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Association Brain Food: 3.8.24

Reid All About it

Chapters should offer plenty of member-organized social meetups, not just education programs. 7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Event marketing. 1 CAE credit.

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Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Learn about innovative solutions in content generation, inline editing, image creation, and AI-driven audio editing tools. Sponsorships. 1 CAE credit. 1 CAE credit. More info/register.

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Survey: In-Person Meeting Attendees Are Younger, Want Personalized Experience

Associations Now

In-person meetings are bouncing back, according to a Freeman report, but millennials and Gen Z attendees are more particular about what they want out of them. The study is based on a sample of more than 5,500 attendees of mid- to large-size B2B conferences, conducted online between September and January. It’s now at the top.

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Daily Buzz: Is Your Culture Really “Innovative”?

Associations Now

Building an innovative culture? Start by not calling it “innovative.” As associations strive to strengthen workplace culture, creating “collaborative,” “innovative,” and “results-driven” environments is at the top of many organizations’ to-do lists. The post Daily Buzz: Is Your Culture Really “Innovative”?

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Association Brain Food Weekly: 8.21.20

Reid All About it

One virtual conference pretty much looks like another—”talking heads on a screen, chat boxes on the side and maybe some Zoom breakout rooms.” Fri 8/21 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. Virtual events. I’ll be happy to feature it as long as it’s not too product-centric.