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Give New Life to Member-Generated Content

Associations Now

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. When used effectively, member-generated content—whether it comes from volunteers, speakers, vendors, or industry partners—can help your organization further its mission and drive member value.

Content 98
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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Google doesn’t look kindly on AI-infused content. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Google rankings. Event sunsetting.

Chicago 206
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Association Brain Food: 2.23.24

Reid All About it

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).

DC 265
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Association Brain Food: 10.6.23

Reid All About it

Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Content marketing. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). CMP credit.

Revenue 259
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Increasing Revenue per Customer: 6 Reasons Why Your Customers Don’t Buy More

Higher Logic

Eighty percent of your future revenue will come from 20 percent of your existing customers , according to Gartner. Unfortunately, getting customers to buy more has always been a challenge – that’spart of why only 20 percent of customers will make up the majority of your future revenue. You’re out of sight, out of mind.

Revenue 159
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Association Brain Food: 12.1.23

Reid All About it

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. His points make sense, although he’s not suggesting you stop using LinkedIn.

Arlington 271
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?5 Ways to Get the Most From Your Learning Management System

MemberClicks

They exist to administer, document, track, report, automate, and deliver online education…. You can use a learning management system to share videos, documents, interviews, etc in an on-demand fashion makes that expertise quick and easy to access. Hello, non-dues revenue!). BONUS VALUE: Non-Dues Revenue.