Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric. Print magazines.

Certificate 271

Certificate Denver South Carolina Project 271

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Check out the content lineup if you haven’t already. AI and event planning. She also shares guidance on how event planners can start using AI. More info/register.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Elizabeth Grace Saunders, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. More info/register. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Interactive Demo Days: We shine the spotlight on other mission-driven companies that provide services and products to nonprofits with demo days.

Software 130

Software Discount Tools Resources 130

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it.

Technology 195

Technology Chicago Education System 195

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Audience personas. Change management.

Revenue 206

Revenue Content Chicago Leadership 206

Reid All About it

MAY 7, 2021

Even after resuming public performances, some theater troupes plan to keep streaming their productions , reports Terry Teachout at the Wall Street Journal. I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. When choosing marketing channels, visualize the curve.

St. Louis 370

St. Louis Technology Strategy Products 370

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. shares 15 ways to improve your newsletter content and delivery.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. New association event. Check out what James Young at Product Community has to say about building and using a community engagement funnel.

Certificate 286

Certificate Price Tools Technology 286

Reid All About it

AUGUST 4, 2023

Quick hits Five things to do to heat up your content marketing game during the summer lull. Ann Gynn, Content Marketing Institute ) No, you don’t need to learn golf to advance in your career. For dessert, key lime pie bought at the seafood market and made by a local baker, yum. basil and lots of butter.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

MARCH 24, 2023

Data-informed event planning. MemberSuite cautions associations against using pre-pandemic data to plan events. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Association staff retention.

Revenue 230

Revenue Chicago Leadership Education 230

Reid All About it

MARCH 25, 2022

Professional development market potential. I’ll be happy to feature it as long as it’s not too product-centric. Fri 3/25 at 11 a.m.* – The Association Show: Content. Learn how you can crowd source content from your community for your events. Presenters: Smriti Bansal, Head of Content, Braindate by e180.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. I’m happy to feature it as long as it’s not too product-centric. CAE credit. More info/register. More info/register.

Revenue 276

Revenue Innovation Education Tools 276

Reid All About it

MAY 26, 2023

Callum Borchers, Wall Street Journal ) Meet context switching, the number one productivity killer in the workplace, and find out how to overcome it (Danielle Ezell, TechSmith ) Good eats Skip down to the list of free educational events if you prefer takeout. I’m happy to feature it as long as it’s not too product-centric.

Technology 195

Technology Education Arkansas Leadership 195

Reid All About it

MAY 22, 2020

Virtual event sponsors/exhibitors. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness.

Certificate 369

Certificate Revenue Conference North Carolina 369

GrowthZone

MAY 2, 2023

These productivity tools come in association management software (AMS) and help streamline database management, financial administration, event planning, member communications, and more. Association Management Tools to Grow Productivity It’s tough to grow when you’re spending time on the little stuff. Ask around.

Tools 78

Tools Revenue Software FAQ 78

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. shares 15 ways to improve your newsletter content and delivery. Chapter habits. But do you? More info/register.

Revenue 206

Revenue Certificate Committee Leadership 206

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. 1 CAE credit. More info/register. 1 CAE credit.

Strategy 276

Strategy Video Technology Innovation 276

Reid All About it

JUNE 16, 2023

Event planning. Is your event planning to-do list still up to snuff? Whether you’re new to the business or have been planning events forever, take a look at the post-pandemic event checklist put together by Impexium. Don’t let your team get consumed by an obsession with productivity.

Project 195

Project Tools Revenue Metro 195

Reid All About it

APRIL 9, 2021

oh yeah, that makes sense” trends about desktop vs. mobile traffic and the popularity of long-form content (yay!). Event safety. Event Farm is hosting a series of virtual events on pandemic compliance and safety at in-person events. Content barriers. Host: Virtual Events Institute. from 2020 to 2027’.

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors. Host: Cvent.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JUNE 19, 2020

If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric. Most companies use their marketing budgets for sponsorships and partnerships. 1 CAE credit. More info/register. Host: ASAE.

Video 221

Video Conference Revenue Industry 221

Reid All About it

JUNE 26, 2020

As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. I’ll be happy to feature it as long as it’s not too product-centric. 1 CMP credit.

Montana 370

Montana Conference Content Education 370

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. I’m happy to feature it as long as it’s not too product-centric. Member recruitment. Audience avatar. 1 CAE credit.

DC 206

DC Recruiting Recruitment Washington 206

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. I’ll be happy to feature it as long as it’s not too product-centric. Membership survey. 1 CAE credit.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

CMA Solutions

NOVEMBER 1, 2023

1, 2023— CMA , a full-service communications, marketing and association management firm, announced today that it has won six industry awards for an array of creative designs, publications and public relations from NJ Ad Club. The page promoted products developed in collaboration with Gensler, a global architecture, design and planning firm.

NJ 52

NJ Industry New Jersey New York City 52

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. During a virtual conference, attendee attention is more focused on the educational content. PCMA partnered with e180 to host PCMA Braindate: Future Event Scenarios on Wednesday. Digital Media Production on a Shoestring Budget.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps. You’d think every attendee would use your event app, but that’s not always the case. However, their event experience—and your sponsors’ satisfaction—would improve if they did. Fri 6/23 at 12 p.m.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Associations Now

JANUARY 30, 2014

Rather than stressing and wasting time on the tedious, take a tip from Bruce Lee to become more productive. Lee’s pointers on productivity and more in today’s Lunchtime Links: Unorthodox but effective: Mountains of assignments have befallen you, and success is slipping through your fingers. The easiest way to make something simple?”

Products 40

Products Revenue Content Social Media 40

Higher Logic

FEBRUARY 3, 2016

Customer/member service -- although it isn’t the whole job, community managers often help clients with many issues, whether it’s with your product, the community platform or something to do with your organization. This is valuable information for the marketing department. This is valuable information for the marketing department.

Social Media 120

Social Media Event Planning Content Tools 120

Reid All About it

JULY 14, 2017

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. I’ll be happy to feature it as long as it’s not too product-centric. And, if I’m missing a webinar or learning event, please add it to the Comments section.

Chicago 167

Chicago Minnesota DC Process 167

MemberClicks

NOVEMBER 29, 2023

With virtual event sponsorship, your organization gets more funding while increasing your reputation by associating your organization with well-known companies known for making an impact in causes related to your mission or values. Promotional livestreams Promote your event and your sponsors with live-streams through Instagram or Facebook.

Video 97

Video Case Study Discount Proposal 97

Reid All About it

APRIL 24, 2020

Despite the uncertainty about face-to-face meetings in the future, according to an Association Laboratory survey ( reported by Associations Now ), only 57% of association leaders said they’re expanding investment in online education, 52% are looking into virtual conferences, and 62% plan on shifting content to a digital platform.

North Carolina 243

North Carolina Survey Strategy Conference 243