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The Seven Biggest Mistakes in Membership Recruitment

Membership Marketing

In most instances, the root of the problem comes down to issues with their membership recruitment program. That is why in the book, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission , I explore the impediments holding back associations’ membership. It is sold, not sought.

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Association Brain Food: 10.6.23

Reid All About it

Another take on the young professional recruitment challenge comes from James Young of Product Community. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” I’m happy to feature it as long as it’s not too product-centric. Next gen membership #2. CAE credit.

Revenue 256
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Association Brain Food: 2.23.24

Reid All About it

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. I’m happy to feature it as long as it’s not too product-centric. Host: Professionals for Association Revenue Speaker: Susan Borke, Principal, BorkeWorks Wed 2/28 at 11 a.m. 1 CAE credit.

DC 261
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How to approach your association’s board for new AMS tech

Nimble AMS

Share documents, such as meeting minutes. With seamless upgrades, your organization will have the benefit of always being on the same version of the product as everyone else. Selling a variety of products like continuing education courses, branded merchandise, event exhibitions, and sponsorships in your online store. Membership.

How To 105
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Association Brain Food: 10.20.23

Reid All About it

Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. I’m happy to feature it as long as it’s not too product-centric. What do your members and target audiences think of yours?

Maryland 272
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Association Brain Food: 12.1.23

Reid All About it

Member recruitment. To attract young members , you must recruit in ways that make sense to them. I’m happy to feature it as long as it’s not too product-centric. Learn about audit findings such as absent documentation, errors in the financial closing process, and common accounting errors within nonprofits. 1 CAE credit.

Arlington 266
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How to Make Analytics a Priority – Finally!

Association Analytics

Start by assessing and documenting the current state of your data. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. or “Do you want better productivity?”. This is not a long process.

How To 169