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Association Brain Food: 6.14.24

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All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. Bulletin describes how a membership app helps improve engagement by providing a centralized communication channel for members.

Arlington 212
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Association Brain Food: 3.8.24

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Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs.

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Association Brain Food: 8.25.23

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Oprah Winfrey Online programs. Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Gen Z and millennials. Marketing to younger generations.

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Association Brain Food: 1.19.24

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Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Jamie Notter of Propel explains how to make the most of your remote/hybrid team’s time together in person. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024.

Revenue 259
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Association Brain Food: 12.15.23

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TopClass LMS describes how assumptions about careers don’t always hold up now. They explain what that means and how associations can help members adopt a flux mindset and a portfolio approach to their careers. Lives of Gen Z and millennials. Online communities. Online communities, again. Mentoring program.

Iowa 259
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Association Brain Food: 12.8.23

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People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Member app. Mobile apps.

Strategy 276
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Association Brain Food: 9.22.23

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Both groups need to know how your association could fit into their educational plans, either by serving as an alternative to college or supplementing what they learn there. ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs, and challenges. Scientific society events.

LMS 271