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Case Study: Texas Society of Association Executives

Association Adviser

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. With a new design direction, TSAE then revamped its content strategy. The post Case Study: Texas Society of Association Executives appeared first on Association Adviser.

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Why you should pony up the cash for your social media strategy

Association Success

For the communications team at the Texas Oil and Gas Association (TXOGA), the value lies in building a network of supporters — not in building membership. . “We But for TXOGA, which brought on MKG Marketing to help nail down and follow through on a strategy, having that kind of support is crucial to its mission. .

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Association Brain Food: 12.1.23

Reid All About it

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? and Author of Race for Relevance: 5 Radical Changes for Associations Frank Grace, IV, CAE, Senior Director of Information Management, Smart Electric Power Alliance Wed 12/6 at 1 p.m. –

Arlington 266
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Association Brain Food: 1.5.24

Reid All About it

He shares five resources for getting up to speed and staying informed about AI. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Non-dues revenue. 1 CAE credit. 1 CAE credit.

Revenue 277
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Chew on This: Texas Beef Council Aims for Millennials

Associations Now

With the beef industry struggling to break through to a younger audience, marketing groups in the space are working extra hard to make the pitch—even in Texas, home of the cattle ranch. Old strategies such as the iconic “ Beef. And the challenges that face the cattle industry in Texas are being felt across the meat industry.

Texas 40
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[Infographic] The Power of Audience Segmentation

Higher Logic

The American Association of Airport Executives (AAAE) created a nurture campaign for its annual conference by setting up target groups based on the journey it wanted certain audience segments to take along the way to registering for the event (think actions like general information, justification letters, purchase reminders, and a mute option).

Texas 214
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TSAE Rallies to Hold First Meeting in Houston After Hurricane Harvey

Association Adviser

W hen the Texas Society of Association Executives gathered in Houston earlier this month for the New Ideas Annual Conference , it was the first major event to take place in the city after Hurricane Harvey devastated Southern Texas with historic flooding. Photo courtesy of Kayla Prasek Photography. About The Author.

Houston 97