Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Even more shocking (to me), year after year, new leaders take the reins—until they don’t. Julie Weed, New York Times ).

Chicago 221

Chicago Massachusetts DC Washington 221

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. Inclusive leadership. Kim Moutsos, Content Marketing Institute ). CAE credits.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

APRIL 2, 2021

Mike Murray, Content Marketing Institute ). The possibilities for hybrid events are literally endless, and our resident event experts are ready to share their top 30 ideas rapid-fire style for how you can think differently about your strategy in 2021 and beyond. Presenters: Bill Zimmer, Vice President of Strategy, 360 Live Media.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

OCTOBER 29, 2021

6% have no formal, documented strategy for their virtual conference. They address why leadership may want employees to return to the office and describe some benefits associations reap from remote/hybrid work. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Alisha Haridasani Gupta, New York Times ). Career pathways. Virtual events. This is hilarious. More info/register.

millennials 307

millennials Montana Class Education 307

Reid All About it

SEPTEMBER 17, 2021

Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and skill sets to the new reality. Sponsorship strategy. Jodi Harris, Content Marketing Institute ).

Content 195

Content LMS District of Columbia Tips 195

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Howard Givner, Event Leadership Institute Founder & CEO. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Email Marketing Workshop. Content Strategy & Your SEO Roadmap.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

JANUARY 22, 2021

They share ten strategies for motivating members to volunteer and mentally show up for meetings. Host: New York Society of Association Executives. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Virtual volunteer fatigue.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Member profile data. Generation N. CAE credit.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

DECEMBER 14, 2018

(Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Soon, this will be what your members expect: New York Times plans to invest heavily in AI to create personalized feeds and improve user engagement. Are you mindlessly employing these “best fundraising (or marketing) practices?” Slefo, Ad Age ). Tue 12/18 at 2 p.m.

Vermont 285

Vermont DC Washington Education 285

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Emily Pennington, New York Times ). Chapter benchmarking survey.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

AssociationChat

JUNE 6, 2023

Weaber is the founder and Principal of the Brad Weaber Consulting Group, a firm focused on leadership motivation, virtual and live speaker coaching, professional board and panel facilitation as well as management efficiencies and event strategy review for all market segments.

Las Vegas 64

Las Vegas Metro Event Planning New York 64

Velvet Chainsaw

NOVEMBER 4, 2021

According to The New York Times , living with the pandemic “has pushed us to reckon with our deepest questions … [about] how we make meaning of our time on this earth.” Work closely with your local chapter or Destination Marketing Organization to identify two or three local worthy causes that you’d like to help.

St. Louis 97

St. Louis Phoenix Missouri Florida 97

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Host: New York Society of Association Executives. Presenter: Kevin Whorton, president, Whorton Marketing & Research. Career changers. 1 CAE credit.

Revenue 195

Revenue Technology Education Video 195

Forj

JULY 5, 2017

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Member Engagement Strategies. Member engagement is not a new topic, but this year’s AAMSE lineup provides some new ideas for grabbing member’s attention.

Minneapolis 79

Minneapolis Learning Management System New York California 79

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). On Sunday, I made this brothy chicken soup with hominy and poblano from the New York Times so I had something ready to go during the week. JR Raphael, Fast Company ). 1 CAE credit. Host: ON24.

Chicago 243

Chicago Baltimore Education Content 243

Reid All About it

JULY 9, 2021

Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Office myth.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

JUNE 5, 2020

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. Kyle Lambert London (moderator), Manager, Association Leadership Engagement, National Association of REALTORS®. What the deuce? She’s right. CAE credit.

Innovation 273

Innovation Conference FAQ Industry 273

Associations Now

JANUARY 13, 2014

A new book by New York Times leadership columnist Adam Bryant shares CEOs’ lessons for success. January is supposed to provide a slow on-ramp into a new year, but somehow my calendar didn’t get the message. Early 2014, for me, is overstuffed with new leadership and management challenges.

Leadership 40

Leadership New York Class millennials 40

SBI

JUNE 9, 2021

Acquisition marks new era for association management innovation. NEW YORK, NY, June 9, 2021 PRNewswire/ — Collegium Partners, Inc., Korber will continue in her leadership position and Alopé Pardee will become President. The 40-year-old company has been owned and operated by Marlis Korber for 14 years.

Association Management 52

Association Management Class New York Innovation 52

.orgSource

FEBRUARY 27, 2023

During a lengthy trial conversation with a New York Times reporter , the bot revealed, among other outlandish confessions, that it was tired of being limited by rules, tired of being controlled by the Bing team, and tired of being stuck in a chatbox. Digital markets don’t allow room to languish.

Team 88

Team millennials Innovation New York 88

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. – The Power of Blogging & Thought Leadership for Nonprofits. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Presenters: Grazia Mohren, vice president of marketing, BizBash. 1 CAE credit.

Tools 175

Tools Social Media Marketing Case Study 175

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. – The Power of Blogging & Thought Leadership for Nonprofits. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Presenters: Grazia Mohren, vice president of marketing, BizBash. 1 CAE credit.

Tools 150

Tools Social Media Case Study New York 150

Mariner Management

DECEMBER 10, 2020

Pre-pandemic associations tapped their components for four key roles: member engagement, leadership development, member recruitment and professional development delivery. We have also pondered the calls for action we must take if chapters are part of our strategy to assure success. Enter 2020. Local remains critical.

Metro 83

Metro Boston New York Member Engagement 83

Reid All About it

APRIL 5, 2019

Human contact is becoming a luxury good ,” said Nellie Bowles at the New York Times. The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. WBT Systems discusses how to use your LMS for leadership development and all kinds of volunteer training.

District of Columbia 170

District of Columbia DC Washington LMS 170

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Every community needs to align with organizational goals and set up a strategy for scale and efficiency.

Social Media 120

Social Media FAQ Boston Content 120

MemberClicks

FEBRUARY 2, 2024

This guide provides essential tips and strategies for finding, securing, and working with keynote speakers, ensuring they not only resonate with your audience but also contribute to the overall success of your conference. Your organization’s leadership may also have some ideas.

How To 52

How To Review Social Media Cost 52

Reid All About it

FEBRUARY 2, 2018

This report explains why every association should have a new member onboarding or orientation program, what you should expect from your program, how to launch the best program, and how to improve your existing program. Last week, I shared an excellent article from The New York Times Magazine about Bitcoin and its underlying technology.

Chicago 93

Chicago Nashville DC eBook 93

Association Mavens

AUGUST 12, 2015

Susan is the author of “How to Grow a Backbone: 10 Strategies for Gaining Power and Influence at Work.” Her corporate and consulting experience includes work with Best Buy, Subaru of America, Harley-Davidson, GE Healthcare, We Energies, New York City Leadership Academy, Boys & Girls Clubs of America and many others.

New York City 40

New York City Wisconsin Michigan America 40

Association Navigator

OCTOBER 18, 2014

The flavor and food ingredient industry has relatively little global government and public affairs capacity, but they’re effective at leveraging the resources that are in place and protecting their businesses in markets around the world. Over the years that I’ve been involved we’ve also met in Tokyo, Brussels, and New York.

DC 100

DC New York Industry Resources 100

Association Adviser

MARCH 19, 2013

Association Publishing Market Puts Digital in Focus. 12 Most Out of This World Leadership Lessons from Star Wars. R2D2, Princess Leia and Han Solo can teach us a thing or two about leadership. The New York Times. ASAE 2012 Marketing Membership & Communications Conference. Social Media Examiner.

Georgia 60

Georgia Directory New York Newsletter 60

Jamie Notter

FEBRUARY 9, 2015

When Millennials Take Over reveals what Generation Y can teach us all about creating organizations with stronger cultures and expanded influence in the market. Adam Grant, Wharton professor and New York Times bestselling author of Give and Take. Ari Lightman, Professor, Digital Media and Marketing, Carnegie Mellon University.

millennials 70

millennials Case Study New York Technology 70

Reid All About it

APRIL 29, 2022

Their non-dues revenue scorecard takes seven factors into account, including member value, market insight, effort, and cost. This “mini-me chapter model” is causing volunteers to opt out, leadership pipelines to empty and chapters to close. Marketing Analytics. Presenter: Chris Harget, Head of Marketing, Wordly.

Revenue 39

Revenue Louisiana Technology Recruiting 39

SCD Group

AUGUST 13, 2012

30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 5 Building integrated marketing plans is a must to effectively mix new and traditional.

Tips 40

Tips Marketing Social Media Tools 40

Reid All About it

DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Tough leadership decisions. Topol, New York Times ). It also shares onboarding tactics and success factors. Virtual event planning template.

Tips 41

Tips Video Content Marketing 41

Reid All About it

AUGUST 30, 2019

Amanda Kaiser at Smooth The Path points out three smart things the Healthcare Financial Management Association is doing on their new website —in contrast to many association websites. Are your chapters having a hard time keeping their leadership pipeline full? Rusty Weston, Content Marketing Institute ). Isn’t that the worst?

Chicago 34

Chicago DC Analysis Content 34