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Blog | The Power of 'Purple Cow' Marketing | Multiview

Multiview

To put things into perspective, Cause IQ statistics show that over 43,000 professional and trade associations currently thrive in the United States alone. In today's competitive landscape, associations are grappling with the challenge of not only attracting members but also staying relevant amidst a sea of relentless competition.

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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

In the United States, only approximately four states have a law prohibiting marriage under the age of 18. And, there are two states where a couple, accompanied by parents, can marry as early as 12 years old. For-profit entities, masked as membership communities, are encroaching on our market.

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Association Brain Food: 1.19.24

Reid All About it

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns. Event trends.

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Association Brain Food: 1.12.24

Reid All About it

Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. More info/register (ASAE Marketing Professionals Community). Mentoring is one way organizations can successfully transition employees through this change. More info/register.

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Why Going Global Might Require Some DEI Tweaks

Associations Now

United States-based associations looking to expand want to preserve their DEI goals, but some don’t always translate. They possess ideas about membership, meetings, partnerships, marketing, and more that make perfect sense in America but may not apply in different countries and regions. centric mistakes.

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Celebrate Women’s History Month with these innovative leaders

Nimble AMS

The 2020 United States Census reports that women have increased STEM employees from 8% in 1970 to 27% in 2019. Caterina Luppi Chief Information Officer at the District of Columbia Bar (DC Bar) During Caterina Luppi’s career, she has held technology and business operations leadership positions at multiple associations.

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Success-Driven Strategies to Expand Membership Globally

Association Adviser

Republished from ASAE Center What works for association membership in the United States is not necessarily guaranteed to work internationally, for lots of reasons. Here is a set of clear steps to navigate a complicated terrain and achieve the best outcomes.