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Daily Buzz: Wanna Make a Marketing Splash? Bring in a Celebrity

Associations Now

The Los Angeles Tourism & Convention Board has found an unexpected spokesperson—punk rock icon Henry Rollins. The Los Angeles Tourism & Convention Board has recruited Henry Rollins to host a five-part video series about the city, Pitchfork reports. The post Daily Buzz: Wanna Make a Marketing Splash?

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Association Brain Food Weekly: 6.21.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. More info/register. to 7:30 p.m.

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Report: What Lies Ahead for Meetings in 2017

Associations Now

A new report suggests that events will continue growing next year, but due to narrowing GDP growth, planners should work to rein in costs. By being flexible with timing and destinations, planners can take full advantage of the current market to optimize their meetings and events and produce better results.”. Uncertainty plays a role.

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Daily Buzz: Are You Maximizing Social Media at Events?

Associations Now

More than 95 percent of planners use social media for marketing purposes, according to a recent survey, but underutilize other areas where the technology could shine. billion users—about 42 percent of the world’s population—social can engage attendees, market to new audiences, and more. With about almost 3.2 With about almost 3.2

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3 Reasons for Brain Drain—and 3 Possible Solutions

Associations Now

If your longtime employees are leaving your organization and you’re struggling to find new talent with the right expertise in a tough job market, you’re likely suffering from brain drain. Consider these strategies to ease the pain. Feeling drained? The problem. The solution.

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Send the Right Message About Membership ROI

Associations Now

In the ads, The Daily turns the mic over to journalists who explain how subscribers support their work—whether it’s reporting on a story from the frontlines of Syria or doing the legwork required to file a hefty Freedom of Information Act request. That could be a lesson for the Los Angeles Times to learn.

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Marketing: Getting Personalization Right

Associations Now

How three companies created personalized marketing campaigns without being creepy. Marketers like personalization a lot because they want to promote their brands, connect with consumers, and increase their conversions—and personalization is supposed to mimic those one-on-one individual, B2C conversations—but do consumers like it?