Association Success

OCTOBER 7, 2020

Marketers have a name for this universal pattern: Brand habit. Organizations that successfully foster brand habits are capable of attracting and retaining a loyal following. If you want people to consistently, frequently engage with your organization, content should be an essential part of your strategy. .

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Content Press Release Newsletter Social Media 78

Associations Now

FEBRUARY 7, 2019

But with member demographics more diverse than ever, organizations are facing challenges in how they deliver it. In response, meeting planners have continued to increase the number of ways in which they deliver conference materials to attendees,” said Jonny Popp, Omnipress general manager, in a press release.

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.orgSource

JANUARY 9, 2023

the organization’s greatest asset? They are wise stewards of our resources and visionaries who identify strategies for future growth. Is it even possible in organizations where the staff has little control over who fills those seats? Enlist your marketing department to craft audience-specific messaging for maximum impact.

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Associations Now

OCTOBER 23, 2019

“The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. Looking for a new marketing strategy?

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Higher Logic

DECEMBER 20, 2018

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. Why Community Should Be Part of Software Companies’ 2019 Strategy. This grants you the opportunity to better define your audience , market, and sell.

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Arc 3 Communications

AUGUST 6, 2021

Not to be confused with public relations, public affairs is defined by the Public Affairs Council as an organization’s efforts to monitor and manage its business environment. It combines strategies for government relations, communications, issues management and corporate citizenship. Social media strategy Creating content.

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Press Release Analysis Strategy Social Media 52

Associations Now

MAY 26, 2017

As part of the rebranding, the association launched a new website, www.USTires.org , and released new data about the industry’s economic impact, and it aims to raise USTMA’s profile with policymakers, consumers, nongovernmental organizations, and other stakeholders, Luke said. Tire Safety Week is May 28-June 3.

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Associations Now

JANUARY 23, 2019

Folders can keep your inbox more organized, but they can slow you down when you’re looking for specific communications. Nonprofit thought leader Beth Kanter suggests focusing on these seven strategies to avoid burnout and practice self-care. Limiting your goals can limit your organization’s progress , from Nonprofit Marketing Guide.

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Associations Now

SEPTEMBER 26, 2014

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. And according to a report MCIntl released earlier this week called “ The Business of Storytelling ” [PDF], this needs to change.

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Associations Now

JUNE 21, 2016

Still, associations use them for all sorts of reasons, including to share articles and press releases. If this describes your content strategy, here’s a plea to change your approach. I’ve run into thousands of PDFs that serve no purpose other than to echo a press release that could just as easily be a web page.

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Associations Now

AUGUST 23, 2013

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. But does the same hold true for exhibitions and their digital marketing efforts? Johnson Experience Marketing.

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Achieve

JUNE 11, 2020

If you stop your fundraising efforts what will that mean for your organization in the long term? Tip: Right now really might not be the right time for some organizations to fundraise. Check in with your supporters (and volunteers), ask how they are doing, provide updates about your organization, etc. That is 100% okay!

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Florida Press Release Social Media Education 52

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. One is Association Media & Publishing’s EXCEL Awards.

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Newsletter Communications Press Release Social Media 63

AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. A press release about the project. CONTRIBUTORS.

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YourMembership

SEPTEMBER 13, 2012

Transparency has been a big struggle for traditional organizations. You can control your press release content and branding (from a visual standpoint) but anything more than that you’re at the mercy of your customers, community members, employees and others who are commenting on and reviewing your services and offerings.

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Achieve

NOVEMBER 19, 2018

As a fundraiser, you’re probably wondering how your organization can get a slice of that donation pie. If your organization is already setup to accept donations through Facebook – great! Place ad spend behind your content: You’ll hear me say this often, but your organic content is only as good as your paid ad strategy.

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Tips Press Release United States Florida 52

Associations Now

MARCH 27, 2017

How should an organization expand internationally? The Asia-Pacific Awards was created with the China International Furniture Fair (CIFF), where the Asia winners will be announced in September, and High Point Market, where Pinnacle Award winners have been historically announced in October.

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Disciple Media

JANUARY 10, 2024

This stage is about setting a clear vision and objectives for your app, ensuring it aligns with the broader goals of your organization or brand. Outline the app’s features, decide on the monetization strategy, and consider the necessary resources. Plan your app Next, translate your idea into a structured plan.

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Associations Now

MAY 1, 2015

Convention and visitor bureaus are making diversity and inclusion efforts an integral part of their strategy. These cities want their marketing messages to not only reflect the diversity of their communities but also be welcoming to business and leisure travelers who come from a diverse set of backgrounds and cultures. Recent Efforts.

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Membership Marketing

DECEMBER 4, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. MGI President Rick Whelan Receives Direct Marketing Association of Washington Distinguished Achievement Award. Tony Rossell.

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Higher Logic

AUGUST 15, 2018

Check out our official announcement in this press release. The best organizations change ahead of when they need to. As we look at the next phase in this journey, we need the right combination of people and structure to develop and foster our long-term strategy. The Right Combination for Success: People and Structure.

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Associations Now

MARCH 1, 2017

The nonprofit Video Game History Foundation, launched this week, is getting up and running by releasing vintage marketing materials from the Nintendo Entertainment System’s 1985 launch. The newest entrant into this space is an organization called the Video Game History Foundation , which formally launched this week.

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Associations Now

JUNE 3, 2015

Let’s say your organization has a brilliant new study that provides a bounty of insight about your area of expertise. So you prep a press release, line up some internal experts who are ready to field some interviews, and think that the ensuing press campaign would be a roaring success.

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Associations Now

OCTOBER 30, 2013

More details: Pace of growth: In 2013, associations and membership organizations are projected to take in $572 million in sponsorship dollars, IEG reports, a 4 percent increase from 2012. (As times more likely to sponsor membership organizations than the average. Who are they? and Wells Fargo are among the biggest sponsors.

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Associations Now

JULY 12, 2013

How can an organization be more strategic about content creation and delivery? Press releases. Marketing materials. articles, press releases, tweets) and information (e.g., There’s a lot of content developed and distributed around every meeting and event an association holds. Facebook posts. Meeting website.

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CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Take a look.

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Video Marketing Strategy New Jersey 52

Associations Now

JANUARY 25, 2016

You probably aren’t in a hurry to think of your humble organization as comparable to the global auto manufacturer, especially these days. To ease the cognitive load, they rely on a set of unwritten scripts imported from the organization around them…. What do you do to keep ethics an active conversation at your organization?

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Associations Now

AUGUST 31, 2015

Silvercar , which has a presence at 10 airports nationwide, has taken an app-first strategy to car booking, allowing customers to pick up a car—in all cases, an Audi A4—without even speaking with an attendant. McCormick said in a press release. Some startups are even beginning to eye the airport space exclusively.

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Association Adviser

JULY 26, 2016

Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’ AA: Ho w does rebranding rejuvenate your membership marketing? AK: At the highest level, we advance the professional, and in doing so advance the organization they belong to.

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South Dakota North Dakota Proposal Minnesota 60

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). If your organization has a free webinar or event coming up, please send me the link. .); How Your Organization Can Use AI to Increase Member Engagement Right Now. Blog or press release?

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Cleveland DC Washington Press Release 31

Association Adviser

NOVEMBER 15, 2016

Is the press release dead? One of the most common mistakes I see associations make (and organizations at large, for that matter) is that because something is news to them, it should be news to others. And they love it when an organization is willing to make a real statement. Stacy Armijo, Pierpont. They love urgent.

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San Antonio Texas Communications Austin 60

Associations Now

APRIL 26, 2013

“Engaging people using online meeting and event technology has never been more important,” said VEI’s Executive Director Michael Doyle in a press release. percent use online events to market their products or organization. Another area ripe for improvement is how to market captured, on-demand content.

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Associations Now

OCTOBER 9, 2015

—surveyed 779 meeting organizers, attendees, and students. At the Association of Climate Change Officers’ 2016 Climate Strategies Forum, the Women’s Climate Collaborative, an ACCO program, will host its first-ever speed-mentoring event. Most importantly, it creates an environment where people can learn rather than be taught.

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Library Press Release Michigan Communications 40

Association Adviser

AUGUST 7, 2017

As a trade organization representing the construction industry, disseminating reliable news is important not only for member information, but also to support ongoing legislative efforts such as safety regulations, affordable health care and infrastructure funding. Jill Andreu is Naylor’s vice president, content strategy and development.

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America Social Media Press Release Education 64

Association Adviser

SEPTEMBER 24, 2013

Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them. Organizations can accomplish this in a number of ways, most of which are relatively inexpensive.

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Technology Social Media Maryland Press Release 60

Associations Now

JUNE 20, 2013

The group voted to endorse a policy prohibiting “stimulant drinks” from being marketed or sold to children age 17 and younger. It means that the medical community will have incentive to research and develop new and better prevention and treatment strategies.

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Associations Now

SEPTEMBER 26, 2013

Granted, it may not be as drastic as some cost-saving proposals that have come from USPS recently (see: dropping Saturday mail ), but several organizations whose members depend on mass mail have raised concern about the proposed rate increase. Postal Service’s decision to push for an exigent rate increase is no small change.

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