Higher Logic

MARCH 12, 2021

The post 16 of Our Favorite Examples of Storytelling in Marketing appeared first on Higher Logic. What is it about certain commercials that tugs on our heartstrings? The secret lies in telling a great story, which is the foundation of great. Have you ever seen a commercial that made you cry?

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Spark Consulting

MAY 6, 2021

The story associations have always told ourselves is that we’re slow moving and cautious, wary of making too many changes too quickly. During the pandemic, we learned that that story is not true and it never had to be. The key is going to be not forgetting that new, better story.

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Spark Consulting

SEPTEMBER 20, 2023

Our goal is to help associations better understand how this “wicked problem” is going to affect our industry and begin preparing to better respond to the challenges that will face us all in the coming years. Stories of positive change to inspire you. A sidebar on climate change and US national security.

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Case Study Survey Industry Team 221

Wild Apricot

JUNE 29, 2021

Summer is here, and this month we’re featuring stories from nonprofits who are successfully achieving their mission using Wild Apricot. Check out our blog post, The Ultimate Guide to Creating Nonprofit Annual Reports to learn how to effectively.

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Reid All About it

FEBRUARY 2, 2024

I missed this story when it came out, but Samantha Evans linked to it recently on ASAE Collaborate in a discussion about making accommodations for deaf event attendees. Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. Accessibility. More info/register.

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Association Analytics

FEBRUARY 14, 2023

This was a familiar conversation in our small association where a handful of key employees worked well into many evenings compiling data from multiple sources. It was always the same story. Though we loved our association, we wanted to quit at times. I did this because I believed in the mission and loved our members.

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Association Analytics

SEPTEMBER 27, 2023

Tell an Emotional Story The Power of Narratives: People connect with stories. Download our free benefit analysis template and watch a short video that explains how to complete it. From telling compelling stories that resonate to showcasing tangible returns, the journey to embracing analytics is paved with promise.

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Association 20/20

APRIL 29, 2012

Every photo tells a story, check out our rotating cover page at Social Frequency [link].

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Reid All About it

DECEMBER 15, 2023

Editor Belinda Moore describes it as including “more than 50 association thought leaders from around the world [who] have contributed inspirational insights, practical tips, and motivational stories to get you fired up for 2024.” On the side, I fried up the last of our green tomatoes before an overnight freeze decimated the plants.

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Associations Now

FEBRUARY 26, 2023

Associations are often told that they need to “tell a story” around their mission, and the news these days is full of examples of how complicated that can be. Your association’s story is hopefully less creepy and more authentic. The best stories, the authors argue, “can be related to and understood in five minutes or less.

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Strategy Examples Review Revenue 122

Reid All About it

NOVEMBER 3, 2023

Nominate your association’s business success story here —the deadline is today. Off-topic but worth your time Ross Barkan asks if anyone cares about free speech , one of our country’s greatest achievements. Hear real-world stories and share your user stories. Engagement marketing. 1 CAE credit. More info/register.

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Elevating Engagement

SEPTEMBER 8, 2023

And I think it sticks in our minds because our gut tells us it is true. Our guts are right! While talking with those 477 members, they often told me stories. Not stories about the value they received from their association, even when I asked them what the value of the association was.

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Organization 87

Reid All About it

FEBRUARY 9, 2024

. – Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? Hear how the speaker’s team developed a price elasticity forecast. 1 CAE credit.

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Associations Now

NOVEMBER 14, 2023

Our board and staff determined that we needed a more robust platform to tell stories and engage the public,” he said. “It Our goal is to create a meaningful connection between the broader story of our nation and the individual experiences of each visitor.” 3, First Lady Dr. Jill Biden praised the project. “At

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Project Cost Education Report 126

Nimble AMS

DECEMBER 20, 2023

Keep reading to learn our top takeaways from the 2023 Salesforce World Tour. Nimble AMS c ustomer s uccess stories During the 2023 Salesforce World Tour, our team got to highlight the power of Nimble AMS by sharing a customer success story. In the meantime, check out our free toolkit: Salesforce for Associations.

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Reid All About it

JANUARY 5, 2024

I was going to make Nigella’s cranberry- and soy-glazed cocktail sausages for New Year’s Eve snacking, but we were too full from our seafood dinner, so I made them as a New Year’s afternoon snack for me and Jim. Let’s kick off the new year by discussing how we can help each other be successful in reaching our established goals.

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Revenue LMS Price Education 277

.orgSource

OCTOBER 9, 2023

Isolation taught us the value of the relationships and the technology that sustained our communities. I’ve told these stories before, but I’m referring to them again because they highlight advice that can help associations find stability when chaos threatens. We advocated fiercely for our members to get protective resources.

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Achieve

MARCH 18, 2024

Successful nonprofits know that humans respond to stories. The right story catches our attention and makes us more willing to listen to the hard numbers and details that ultimately convince us to take action. Storytelling matters in grant writing for two key reasons: Stories help you stand out. Stories make things real.

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Reid All About it

SEPTEMBER 29, 2023

Jim Slaughter, Law Firm Carolinas ) Stories and ideologies are bad for your intelligence: how historians (and others) make themselves stupid. Our jalapeño harvest is in full swing right now. The Absolutes of Accountability There is little debate about the importance of accountability in the workplace and in our personal lives.

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Association Success

MAY 21, 2020

So, what are some of the ways we can improve our virtual experiences and get people more involved with our organizations? We asked engagement experts Craig Johns, Haley Correll and Greg Hawks to share their ideas with us during our SURGE Connect virtual conference, and we’ve got three of their suggestions below.

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.orgSource

APRIL 22, 2024

To make a point about technology and its impact on the future of work, Hugh Lee, Co-Founder of Fusion Productions, told me this story: “Several years ago, we invited some young presenters who were developing cutting edge farming technology to digitalNow. We talked with entrepreneurs across our community.

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Association Analytics

MARCH 1, 2023

Read more about their story. Here are a few central questions to get you there: What is our association deeply passionate about? What does our association offer that can’t be found elsewhere? One of our customers uncovered this insight after digging into their data. What Can You Be the Best At?

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Associations Now

MAY 18, 2023

We hired a consultant to look at our scoring grid and make sure that when we ask for an RFP or RFQ, we can truly have an EDI-centered lens on it,” she said. “We The revised, EDI-centered evaluation has led us to a firm that was Black-owned and that has done some amazing work for our marketing campaigns,” Nelson said.

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Portland Marketing Certificate Proposal 111

GrowthZone

NOVEMBER 1, 2022

Let me share a quick story with you. Simply put, our organization wasn’t being run as or thought of as a successful small business. No wonder there wasn’t much faith in our Chamber of Commerce. Let me share another story with you. Of being profitable, even though our tax designation was non-profit.

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Associations Now

AUGUST 7, 2023

The stories we tell ourselves can either keep us trapped or help us bounce back.” We need to be accountable for our lives,” he said. “If Tell Yourself the Right Stories Just as people choose how to react, they also choose their internal narrative. As you learn to manage it, then it becomes the story.”

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Leadership Innovation Team Member Engagement 83

AssociationChat

DECEMBER 8, 2023

Rose and Thorn” seems to be a relatively common reflective practice that encourages us to look at the duality of our experiences – the positive (Rose) and the challenging (Thorn). This exercise isn’t just about recognizing what happens in our lives; it is also about how we frame these experiences. Why Bother? A great read!)

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Reid All About it

APRIL 2, 2021

The “don’t go back for thirds because that’s our Tuesday dinner too” meal of the week was an oyster, shrimp and chouriço bake inspired by Emeril Lagasse. On the side, a pesto veggie sauté made with carrots and the last of the broccoli stems and florets from our garden—Jim already cooked the leaves. 100 Highlights: The Stories.

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Higher Logic

JULY 26, 2018

So, what is it about certain commercials that tug at our heartstrings? The secret lies in telling a great story, which is the foundation of great marketing. Below, you’ll find a selection of some our favorite stories from the past few years; they also happen to be commercials. The two stories meet in a nerve-wracking way.

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Examples Marketing Video Software 247

Higher Logic

APRIL 10, 2018

That means we’re not making our decisions logically. We’re relying on our emotions. It becomes a story. “I Stories are always more compelling than feature lists. Because they activate more of our brains. When you hear a story, other relevant areas kick in. People Make Purchases Based on Feelings.

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.orgSource

APRIL 8, 2024

We are quick to see it as a faceless villain itching to lay waste to our future prospects. We can be more impactful and fulfill our mission more effectively. For example, in our group, there are certain hellish situations that require a punk to fix. The stories in Greg’s book revolve around courage. It takes courage.

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Innovation Industry Examples Leadership 100

Nimble AMS

JANUARY 21, 2024

Our team is dedicated to being a trusted technology partner to help trailblazing organizations focus on their missions. But now they sing the praises of Nimble AMS, talking about how much better our teams can work because of the platform,” said Minners. Learn more about how Nimble AMS can bring organizations and members together.

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Software Team Member Experience System 118

Associations Now

OCTOBER 1, 2023

Experts say stories about what you do and who your organization supports can do much to persuade and inspire. You might lead with a variation on your mission statement: We promote our industry to create a healthier/safer world, etc., And that can take the form of a story. What your association does involves more than numbers.

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Review Recruiting Recruitment Team 64

Elevating Engagement

DECEMBER 8, 2023

Our attention is occupied every second of our lives. We used to wait in line at the grocery store or in a doctor’s waiting room, and now we can pull out our phones and catch up on texts, emails, or posts. How do we engage people when our environment, society, and even humanity is changing? I heard some bad stories, too.

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Handbook Committee Content Examples 91

.orgSource

MARCH 28, 2023

A global biological disaster was unique in our current experience. But absorbing that reality was difficult until nature clarified our understanding. Kevin Hostutler, President, CEO and Co-Founder of ACGI Software, told me this story about how disruption pointed him in an important new direction early in his career. “In

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Milwaukee Wisconsin Software Leadership 88

AvidXchange: Association Management

MAY 31, 2023

He also made sure to listen to the stories of his team to understand their unique viewpoints. “I pride myself on being able to tell a good story about where we’re going, a nonfiction story.  We need to figure out more of what our customers want and how we can serve more customers.’ Look, we have a great product. We

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Higher Logic

FEBRUARY 24, 2020

This is their digital transformation story. We sat down with Tom Morrison, MTI CEO, and Kristen Speer, MTI Director of Member Experience, to hear their story and learn about how they’ve harnessed the power of online communities to tap into the future of their membership and provide maximum value. states and Canada.

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Revenue Member Experience Tools Technology 207

Blue Sky eLearn

SEPTEMBER 23, 2021

Summary: We have some incredible people here at Blue Sky eLearn, so we’ve decided to share some stories and observations from someone who’s been with us through thick and thin: Jocelyn Taylor, our Senior Director of Sales Operations. Our flagship product, Path LMS , was born, and the exciting world of eLearning evolved around us.

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