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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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We Asked, You Answered: Women Leaders You Admire

Associations Now

Tom Herron Senior Director, Market Transformation, National Fenestration Rating Council I admire Deb Callahan, CEO of the National Fenestration Rating Council, because she always thinks big and inspires the entire staff to do the same. She is the true definition of a servant leader.

Team 64
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Grow the Human Skills: Critical Thinking, Creativity, Collaboration, and Communication

.orgSource

According to a study from Goldman Sachs, “Generative AI tools could impact 300 million full-time jobs worldwide, which could lead to a significant disruption in the job market.” The 4Cs or critical thinking, creativity, collaboration, and communication complement technology and will serve any organization well in competitive markets.

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Members Hire Tomorrow’s Associations

Potomac Core

Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. Members Hire Tomorrow’s Associations because they have no other choice.

Industry 144
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Customer Journey Mapping 101: The What, Why, and How

Higher Logic

In 2005, Bain and Company released some staggering research : 80% of firms participating in the study said they deliver a superior experience , while only 8% of their customers agreed. This difference is called the “perception gap,” and we haven’t evolved much since 2005. Cite sources, to quickly establish credibility.

Review 149
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5 Reads for Association Executives & Marketers

SCD Group

Newsletters are stuck in 2005. How To Moderate a Panel Like a Pro By Scott Kirsner via HBR Blog Network. It used to be called PR and word-of-mouth marketing. Marketingprofs.com Lorna Walkden Katie Bascuas SCD Group Scott Kirsner HBR Leon Fuerth Jon Morrow Associations Now association executives association marketers ASAE'

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Daily Buzz: Inspire a Bored Board

Associations Now

Health in Harmony , founded in 2005, runs a hospital in Borneo that partners with local conservation efforts. The rise of influencer marketing comes with a warning: Don’t fall for fake influencers. The Sprout Social blog shares how to identify them. You can’t pay for medical care in seedlings in the United States.