Association Adviser

JULY 16, 2013

Visit Us at These Important Industry Events. National Association of Trial Lawyers (NATLE) 2012 Annual Meeting. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. July 20-23, 2013. ASAE 2013 Annual Meeting & Exposition (Booth #608). August 3-6, 2013.

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Directory Newsletter Email Marketing Social Media 60

Association Adviser

APRIL 16, 2013

Visit Us at These Important Industry Events. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Georgia Society of Association Executives Annual Meeting. May 29-31, 2013. June 4-5, 2013. June 9-11, 2013.

Georgia 60

Georgia Directory Newsletter Revenue 60

Association Adviser

JANUARY 16, 2013

ogcsae Top 2012 article: How to Find Out What Your Association’s Members REALLY Need [link] via @ARCTweeter #assnchat. Visit Us at These Important Industry Events. Texas Society of Association Executives 2012 Southwest Showcase. @Steveology How To Find Twitterers Talking About Your Profession, Company, Or Product [link].

Directory 60

Directory Texas Price Newsletter 60

Association Adviser

FEBRUARY 15, 2013

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. Visit Us at These Important Industry Events. 14T5cIp #assnchat. Kent Lewis. iMedia Connection. With CompuServe in 1969?

Georgia 60

Georgia Directory Newsletter Conference 60

GlowGlobally

FEBRUARY 3, 2012

global association strategy, regional planning and local infrastructure to grow your business. Revenue Streams Building Profitable Enterprises – AAO » Feb. Today, it is all about “product first strategy” as the lead value driver rather than simply selling membership. GrowGlobally.org. Market & Biz Plan.

Content 60

Content Marketing United States Revenue 60

SCD Group

SEPTEMBER 12, 2012

Wednesday, September 12, 2012. Too often; however, our content is produced without any content strategy and without a common core. So, the key question is: “Why should my association have a content strategy?” To increase revenue per member. To get maximum engagement from our industry/profession.

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Content Marketing Recruiting Recruitment 40

SCD Group

SEPTEMBER 19, 2012

Wednesday, September 19, 2012. Free to Fee: Maximizing Association Membership via Engagement Strategies. 3 merging trends are crushing down on associations and nonprofits and challenging for changes in the traditional association membership and dues revenue models. 5 Questions to ask about FREE: A new association revenue model?

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Ohio Social Media Revenue Price 40

Associations Now

MAY 18, 2016

The right nonmember price for association products boosts revenue, makes membership more appealing, and steers clear of antitrust concerns. Pricing strategy in general is hard enough, and something in which associations aren’t known for their savvy. It’s just a number, but it’s so much more. And commonplace, too.

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Association Adviser

MARCH 19, 2013

Visit Us at These Important Industry Events. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Georgia Society of Association Executives Annual Meeting. May 29-31, 2013. June 4-5, 2013. June 9-11, 2013.

Georgia 60

Georgia Directory New York Newsletter 60

Associations Now

OCTOBER 30, 2013

Insurance companies, banks, and pharmaceutical firms are the largest sponsors of the association industry at large, according to the “IEG Sponsorship Report”—and spending is expected to top $572 million this year. percent average for industry sponsorship overall. and Wells Fargo are among the biggest sponsors.

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Jamie Notter

FEBRUARY 16, 2012

Posted February 16, 2012. They do $700 million in revenue a year, so this is not a small company. And the company is successful, growing faster than the industry average. February 17, 2012 at 4:57 am. Brown - Links for February 19 2012. July 2012 (9). June 2012 (7). May 2012 (7). Consulting.

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Review Leadership Tips Social Media 70

Associations Now

JUNE 25, 2014

Grefe said that AIGA’s new membership structure was conceived in tandem with a new set of strategies also aimed at greater engagement. More on AIGA and AAM Learn more about how AIGA and AAM overhauled their membership structures: •[Both AIGA and AAM] “ Two Associations Go With Tiered Memberships ,” September 19, 2012. •[AAM]

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Association Adviser

FEBRUARY 15, 2013

Eric Wulf: We’ve been around since 1954 and have pretty much grown up alongside the automobile industry. The International Carwash Association® is the nonprofit trade group representing the retail and supply segments of the professional car wash industry in North America and around the globe. There really isn’t a midsize member.

America 60

America Industry Tools Cost 60

AMR Management Services

OCTOBER 2, 2012

Tuesday, October 2, 2012. by Brian Reuwee -- Adapted from a presentation at 2012 ASAE Annual Conference. HBR’s print advertising revenues dropped 24 percent in 2009. HBR recognized the need to change given the current media climate of disintegrating advertising revenue and shrinking paid readership. CONTRIBUTORS.

Case Study 64

Case Study Library Content Kentucky 64

Membership Marketing

APRIL 12, 2012

Thursday, April 12, 2012. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. . at Thursday, April 12, 2012. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

GlowGlobally

MARCH 24, 2012

global association strategy, regional planning and local infrastructure to grow your business. « Revenue Streams Building Profitable Enterprises – AAO. Stage 4 – Registration Fee Strategy. GrowGlobally.org. Market & Biz Plan. Membership. Public Affairs. Targeting Ideal Delegate Composition.

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Discount Revenue Conference Strategy 60

Associations Now

JANUARY 23, 2015

Most of you already know that associations generate a lot—if not the majority—of their nondues revenue from meetings, tradeshows, and conferences. A top priority of event organizers today is driving revenue growth, and sponsorships are seen as a top area of opportunity, while exhibitors are looking to enhance the value of sponsorships.

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Velvet Chainsaw

JUNE 21, 2012

Three Strategies To Help Sponsors Stimulate Their Dollars. In order to capitalize on increasing your sponsorship revenue and your partners’ return on their sponsorship dollars, consider implementing these three strategies. No matter how much revenue it may generate. Clean up your menu. Sponsorship Activation Explained.

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Content Revenue Conference Guidelines 40

SCD Group

SEPTEMBER 9, 2012

Sunday, September 9, 2012. How to Dramatically Grow an Associations Membership and Sponsorships By Russ Alan Prince and Bruce Rogers via Forbes To a large degree, when an association grows its membership it’s able to generate meaningful revenues that can be applied to benefitting the members. Strategy | Content | Discovery.

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SCD Group

MARCH 17, 2013

Truth is, most associations’ overall structures tend to be fairly rigid: Familiar governance and membership models, familiar nondues revenue streams, and familiar big concerns in the C-suite. "So In fact, Wikipedia helped us sharpen our business strategy. Invite them to share photos (related to your profession or industry).

Chicago 40

Chicago Revenue Review Content 40

SCD Group

SEPTEMBER 26, 2012

Wednesday, September 26, 2012. “By 2005, the iPod had eclipsed the Mac as Apple’s largest source of revenue, but the music player that rescued Apple from the brink now faced a looming threat: The cellphone. In their book Blue Ocean Strategy , W. Strategy | Content | Discovery. Causeaholic. Newer Post.

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Membership Marketing

MARCH 11, 2010

The only option now for fiscal health is to grow revenue. A recent article in Industry Week by Cory VanBuskirk echoes this perspective. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. ► 2012. (18).

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Marketing Price Survey Revenue 40

Membership Marketing

JUNE 18, 2011

Build your organization around an idea instead of around a specific product or around a specific job or industry. Its strategy is to package technology for use by businesses. Building a company around an idea, rather than a specific technology, makes it easier to adapt when industry ‘platforms shirts’ occur.”

Marketing 40

Marketing Price Survey Products 40

Plexus Consulting

JUNE 6, 2011

These activities, which are rightly led and populated by volunteers, may produce few revenues and may be largely subsidized. This financial situation may be coupled with volunteer assertions that association activities shouldn’t produce revenues over expenses, to keep volunteer costs to a minimum. ► 2012. (42).

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Revenue Leadership Education Maine 40

Plexus Consulting

SEPTEMBER 26, 2011

” For the full article visit: https://www.mckinseyquarterly.com/Strategy/Growth/Drawing_a_new_road_map_for_growth_2782. ► 2012. (42). Is Your Organization Using Too Much Strategy? Older Post. Subscribe to: Post Comments (Atom). Welcome Message. Terms & Conditions. Contributors. Twitter Updates. Blog Archive.

Organization 40

Organization Maine Education Resources 40

Idea Architects

JULY 23, 2012

Monday, July 23, 2012. in order to generate extra revenues. simply to support the industry or to have their name attached to an. on Monday, July 23, 2012. Sue: Love the powerful way you framed this: becoming an agency for the sponsor and helping develop a strategy for them to realize their relationship goals.

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Columbus DC Louisville Houston 60

Velvet Chainsaw

JULY 13, 2012

The 2012 IBM CEO Study, Leading Through Connections , identifies and analyzes CEOs’ perspectives on emerging business trends and issues. Today, CEOs are looking beyond traditional revenue models, supply chains and integrated back-office systems. Or they are inventing new industries. Leading Through Connections.

Conference 40

Conference Innovation Education Revenue 40

Membership Marketing

OCTOBER 21, 2011

It is a good example to show to people who argue that membership is no longer a viable go to market strategy. but real impact on members and the profession and industry. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7).

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Case Study Marketing Price Survey 40

Velvet Chainsaw

APRIL 12, 2012

More small meetings, shorter lead times and RFP abuse are on a collision course for commoditizing our industry. Even a small meeting of 25 rooms for three nights can deliver revenue north of $20,000 — hardly chump change. We can improve transparency in the meetings industry sourcing process with these three strategies: 1.

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Proposal Analysis Cost Process 40

Vanguard Tech

JUNE 18, 2013

“Don''t underestimate the time it will take; invest in usability testing; identify specific points to brief your stakeholders, but exercise caution on making changes based on their input so you don''t stray from the strategy.”. How are your revenue streams changing? Define requirements, define requirements and define requirements.”.

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Project Survey Cost Analysis 70

Plexus Consulting

MAY 16, 2011

For example, what if your dues revenues are reduced by half; what if another organization begins to offer similar products? ” For the full article, see: https://www.mckinseyquarterly.com/Strategy/Strategy_in_Practice/Sparking_creativity_in_teams_An_executives_guide_2786. ► 2012. (42). No comments: Post a Comment.

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Organization Maine Education Team 40

Off Stage

DECEMBER 29, 2011

“Ten reasons why the economy will fail in 2012”, and “Seven signs of impending disaster in real estate”—titles like these are almost clichés. Rovillo also predicts that “ Large MLS’s will take more control- of their data, both MLS and Public Record, and create their own revenue stream.”

Minneapolis 40

Minneapolis Leadership System Revenue 40

Association Subculture

FEBRUARY 24, 2010

Mergers and Acquisitions – If your association leadership has that “more” gleam in its eyes, keep a sharp ear out for talk that bubbles up about sister associations within your profession or industry. Non-dues Program Proliferation – If a little non-dues revenue is good, more is better right? Not necessarily.

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Recruiting Recruitment Leadership Revenue 100

Association 141+

FEBRUARY 20, 2012

Monday, February 20, 2012. The real estate industry, the stock market - inaction has to be an acceptable action decision if profit and benefits are to be maximized. Is it a viable choice now - yes, if you can demonstrate that the revenue loss from membership dues is found in non-dues income and a larger membership participation.

Social Media 40

Social Media Louisville Leadership Resources 40

Off Stage

APRIL 10, 2012

10, 2012 - Learning from Amazon. Jeff Bezoss Top 10 Leadership Lessons appears in the April 23, 2012 issue of FORBES magazine, accompanying the cover story titled “Inside Amazon’s Idea Machine.” “Base your strategy on things that won’t change.” 15, 2012 - RE: Learning from Amazon.

Price 40

Price Social Media Leadership Association Management 40

Membership Marketing

SEPTEMBER 16, 2011

in the United States associations are established to promote public order, commerce, industry, morality, and religion; for there is no end which the human will, seconded by the collective exertions of individuals, despairs of attaining.” ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

Marketing 40

Marketing United States Price America 40

Membership Marketing

JUNE 17, 2010

Labels: Growing Membership , Growth Characteristics , Growth Strategy. Unfortunately, offering something to everyone often leads to a lack of depth, the inability to lead the industry and cotton-candy fluff. Chan Kim and Renee Mauborgne made a very similar point in their excellent book, Blue Ocean Strategy. ► 2012. (18).

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