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Revenue Numbers Aren't Strategy

YourMembership

Numbers aren’t Strategy. April 17th, 2012 | Posted in Membership Management. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Is strategy just an afterthought?

Revenue 150
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Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership

Improving the Bottom Line with Non-Dues Revenue. March 20th, 2012 | Posted in Membership Management. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Corporate Responsibility.

Revenue 150
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Membership Marketing Blog: Participation Grows for the 2012.

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Thursday, January 26, 2012. Participation Grows for the 2012 Membership Marketing Benchmarking Report. And this year we had over 750 organizations submit their data.

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Membership Marketing Blog: Just Released: The 2012 Membership.

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Friday, May 25, 2012. Just Released: The 2012 Membership Marketing Benchmarking Report. Just Released: The 2012 Membership Marketing Benchmarking Report.

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Fast Facts from the 2012 Membership Marketing Benchmarking Report

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Wednesday, April 4, 2012. Fast Facts from the 2012 Membership Marketing Benchmarking Report. Fast Facts from the 2012 Membership Marketing Benchmarking Report.

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Sponsorships: What Do Meeting Organizers and Exhibitors Want?

Associations Now

A new study reveals what meeting sponsors and organizers are looking for from these partnerships. Most of you already know that associations generate a lot—if not the majority—of their nondues revenue from meetings, tradeshows, and conferences. Unfortunately, here again there’s a disconnect between organizers and exhibitors.

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Non Dues Revenue and Affinity Programs for Members

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Non Dues Revenue and Affinity Programs for Members. My research shows that with each additional purchase from an organization the loyalty and tenure of a member increases.

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