Virtual

SEPTEMBER 26, 2013

These reports, issued with a frequency appropriate for your association, allowing you to: identify cost benefits such as how many individuals attended discounted educational programs, the number of free briefings received, etc. Plan ahead with your social strategy. Use social media to share everyday items and relevant external news.

Press Release 100

Press Release Marketing Social Media New York 100

Association Adviser

DECEMBER 10, 2013

With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Attempting to measure social media.

millennials 60

millennials Social Media Price Review 60

Higher Logic

JANUARY 27, 2020

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Simon’s current role: Director, Membership and Community at the International Society for Technology in Education (ISTE). Follow Shana on LinkedIn. Jason Schofield.

Software 317

Software Industry Strategy Social Media 317

Associations Now

OCTOBER 16, 2013

How to address negative comments on social media. Learning to work with and respond to members and critics on social media is an art form. How to defend your online turf, and more, in today’s Social Media Roundup. — Incline Marketing (@InclineMktg) October 16, 2013. Positive Spin.

Social Media 40

Social Media Newsletter Tips Conference 40

Associations Now

AUGUST 30, 2013

A study by a Canadian association consultancy shows that members value networking over education—a finding that echoes a U.S. Sure, you may put a lot of work into your educational offerings. More details in today’s Social Media Roundup: Networking > Education? Education or Networking? associations.

Social Media 40

Social Media Washington Education Report 40

Associations Now

MAY 14, 2013

Apply these ideas from The Atlantic’s New York Ideas Conference to your social media strategy. Also: Gather some knowledge from Forbes’ Top 50 Social Media Influencers list. What do you get when you place some of the world’s most influential social media and consumer thinkers in one room?

Social Media 40

Social Media New York Conference Education 40

Aaron Wolowiec

JUNE 25, 2013

From the minute we get up to the minute we go to bed, we’re surrounded by it: social media. But whether you dub it a blessing or a curse, there’s no denying social media platforms have made it easier to learn, to connect and to engage. Sometimes it’s hard to keep up. 6 at the Georgia World Congress Center in Atlanta.

Georgia 100

Georgia Atlanta Michigan Social Media 100

Association Briefings

JUNE 22, 2021

Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. Think of branded content as a marketing technique that focuses on creating content that is linked to a brand, not a product or service. Every association has a story to tell. What is Branded Content?

Content 52

Content Video Social Media Education 52

GrowthZone

JUNE 21, 2021

Marketing automation. Education management. Email marketing. FEATURES: Marketing. Email marketing. Additional available features include a learning management system, social community, workflow automation, advertising, media solutions, and mobile event app. Education management. Member app.

System 148

System Software Directory Membership Management 148

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. And, it’s not hard.

Social Media 100

Social Media Survey Video Technology 100

Associations Now

APRIL 23, 2013

This year’s paidContent Live 2013 was no exception, with many noting just a handful of women on panels, including Alejandra Owens, the managing editor of AARP’s blog. — Ernie Smith (@ShortFormErnie) April 17, 2013.@ — Ernie Smith (@ShortFormErnie) April 17, 2013. Build Fast; Let the Data Lead You.

Conference 40

Conference Cost Content New York 40

GrowthZone

NOVEMBER 23, 2020

The user base includes chambers of commerce, construction/trade, real estate, agriculture, business, education, insurance, medical, safety, and transportation associations. Marketing automation. Education management. Email marketing. Email marketing. Education subscriptions and certifications. Member app.

Membership Management 78

Membership Management Software Directory System 78

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. employee training and education (38 percent). video email marketing (23 percent).

Video 40

Video Report Marketing Email Marketing 40

Reid All About it

SEPTEMBER 7, 2012

My favorite tweet this week came via Dave Phillips – whom I’m featuring in my next Avectra post about association CEOs who excel at social media: RT @ ValaAfsha r : Don’t do social, be S.O.C.I.A.L. My favorite hashtag of the week was from the Content Marketing World conference held in Columbus, OH: #cmworld.

North Carolina 150

North Carolina Raleigh Columbus Class 150

Aaron Wolowiec

DECEMBER 13, 2012

Simply consider the more formal education programs your association offers each year. Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Social media feeds/conversations. Social media. Audio/video recordings.

Content 100

Content Newsletter Social Media Case Study 100

Association Navigator

AUGUST 19, 2013

Key areas where associations used to hold an advantage – information sharing, professional networking and education are now served by lots of new competitors. Information comes from the Internet, networking is done best via social media, and workshops are hosted by just about everyone.

Washington 100

Washington Virginia New York Innovation 100

Association Adviser

AUGUST 7, 2017

Reading “fake news” is even more interesting, particularly on social media where passionate individuals often hide behind a left- or right-wing moniker and feel emboldened enough to spat about a blog or not-so-reputable news site. An intense social media volley ensues until the real news is buried among insults and exaggerations.

America 63

America Social Media Press Release Education 63

Velvet Chainsaw

MARCH 27, 2014

Millennials are angry, vocal and hungry for social change says Nancy Lublin , CEO of dosomething.org and Umair Haque , director of Havas Media Labs in a September 2013 Fast Company article. You’re listening to your target market and your target market cares. You need to adapt your conference or die!

millennials 40

millennials Conference Strategy Social Media 40

Velvet Chainsaw

FEBRUARY 7, 2013

I’m excited to announce that Sarah Michel, CSP will be joining the Velvet Chainsaw team as of February 18, 2013 as Vice President, Professional Connexity! The primary two reasons that participants attend conferences are education and networking. 2013 will be an exciting year for our company.

Team 40

Team Colorado Social Media Innovation 40

Association Adviser

JANUARY 18, 2013

Is your association using online video to enhance communication and education? Source: Association Adviser and Naylor, LLC 2012-2013 | N=3,250 (as of Jan. 7, 2013). . percent who said for social media and 14.9 But, there’s no clear market leader according our third most popular reader poll.

Directory 60

Directory Membership Management Video Communications 60

Association Adviser

DECEMBER 17, 2013

What surprised us most in 2013? ” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed.

Social Media 60

Social Media Sample New York City Revenue 60

Associations Now

FEBRUARY 2, 2016

As we think about providing great member value into the future we have three levers to pull: strategy, innovation and marketing,” Kaiser explains. What should you do when one of your old marketing efforts suddenly draws massive interest again? Check out her blog post for more thoughts on the issue. Best Poster Ever.

Library 40

Library Social Media Innovation Strategy 40

GlowGlobally

AUGUST 19, 2015

Since 2001, emerging markets have become the world’s economic engine. As companies fiercely compete for market share, professional and trade associations are also seeking to penetrate these rapidly growing economies, with many looking to build and grow chapters by defining locally relevant member value. This article was written by Ms.

Class 60

Class Marketing Social Media Maine 60

Associations Live

FEBRUARY 1, 2013

It was a great way to kick off 2013, showcase and participate in MSAE's six networking groups, connect with members and share ideas. 2013 Communication Trends The idea that we are no longer in the "information age" - we are in the "attention age" - you must communicate to get people's attention and then keep it!

Social Media 40

Social Media Communications Project Software 40

Association Adviser

APRIL 16, 2013

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. Live Events. “That’s how we all make a living.”

Revenue 60

Revenue Georgia Social Media Maryland 60

Association Adviser

MAY 14, 2013

” Thanks to social media, 4G, iProducts, broadband, wireless, the cloud, Big Data, Skype and apps, we’re now more connected than ever. You don’t have to be the first to market or the earliest adopter of new technology. “You don’t have to be the first to market or the earliest adopter. Going paperless.

Technology 60

Technology Video Social Media Georgia 60

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? As our MCI teams work with multiple associations’ professional communities across 55 cities, in 28 countries and 6 continents, we hear a variety of perceptions and opinions.

Member Engagement 60

Member Engagement Products America Marketing 60

Velvet Chainsaw

APRIL 24, 2014

Pre-Show Marketing Tips. Here are a few exhibitor tips to share that can improve their pre-show marketing efforts: 1.Where’s Send enough salespeople to cover your booth and attend education sessions at the same time. Get Social. Raise The Pre-Show Marketing Bar. Where’s The Beefy Profile? All On Board!

Tips 40

Tips Marketing Social Media Content 40

SCD Group

OCTOBER 7, 2014

By Maddie Grant via Social Fish There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. Healthier Association, Higher Membership Performance By Joe Rominiecki via AssociationsNow NAADAC’s major symptom circa April 2013 was declining membership, Storie says.

millennials 40

millennials Content Leadership Social Media 40

Association Adviser

JUNE 18, 2013

Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI. Customize your advertiser recognition through verbal remarks from your CEO, president or executive director, social media, direct mail and board member outreach.

Directory 60

Directory Revenue Social Media Cost 60

Beth Kanter

JANUARY 9, 2013

In 2013, social media will continue the trend of “going visual.” ” More and more nonprofits are adding data visualization to compelling story telling to create amazing infographics as part their marketing tool kits. So you also need data visualization, marketing, and storytelling skills.

Colorado 28

Colorado Social Media Tools Proposal 28

Association Adviser

MARCH 19, 2013

While the forecast is a little clearer now that the elections are behinds us, corporate marketers are still being held to a higher level of scrutiny than ever before and they can’t afford to make any bad or ill-timed investments. As you move forward with your NDR plans for 2013 and beyond, focus on your customer’s needs—not your own needs.

Revenue 60

Revenue Newsletter America Cost 60

SCD Group

SEPTEMBER 4, 2012

Elephant via edudemic.com The idea of implementing mobile learning into a course or instruction may be daunting for many educators. Hopefully, it was a good experience because, according to technology research firm Gartner, by 2013 more people will access websites with mobile phones than with desktop computers. trillion in value.

Price 40

Price Education Content Course 40

Associations Now

MARCH 20, 2014

“When you think about that number in relation to the cost of marketing for talent, it’s a relatively small number,” said Nonprofit HR Solutions President and CEO Lisa Brown Morton. This includes social media recruiting. Does your association have a formal talent recruitment strategy? If not, could it benefit from one?

Recruiting 40

Recruiting Recruitment Survey Resources 40

Beth Kanter

SEPTEMBER 13, 2013

Here’s how I think about content strategy, and how I framed it to my network: “I’m looking to develop a strategy across channels (web, mobile, across social media platforms), across audiences, building better engagement and community through content, linking it back to organizational goals, measuring success, etc. Copyblogger.

Content 28

Content Strategy Social Media Sample 28

Associations Live

FEBRUARY 4, 2014

Communications Networking Group Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Use Google tools: Google + , Google Reviews, Google Authorship , etc. From 990 changes in 2013. Membership Networking Group Customizing the Membership Experience for the Generations Use social media with mission to delight.

Review 40

Review Resources Social Media Recruiting 40

Association Adviser

JUNE 27, 2018

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. We block all other communication for the first eight weeks of membership and focus on educating them about what ASHA can provide for them. MS: Everywhere!

Certificate 61

Certificate Class millennials Resources 61