Membership Marketing

JULY 26, 2013

Here are some key statistics from one for-profit organization that focuses on membership, Costco. million new members joined Costco during the first two quarters of fiscal 2013. Market Size – One advantage that Costco has over most membership organizations is the enormous market potential that they enjoy.

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Marketing Atlanta Price Maine 40

YourMembership

JUNE 26, 2014

At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. At the end of 2013, many analysts predicted that LinkedIn would capitalize on this new wave of growth.

Recruiting 150

Recruiting Recruitment Revenue Industry 150

Experts in Membership Marketing

OCTOBER 29, 2013

"Components and the Race to Membership: 10 Tips to Develop and Effectively Use Components in Membership Marketing" Presenters: Erik Schonher, Vice President, Marketing General Incorporated Trevor S. Whether components are organized/defined by location, industry, interest, or other delineators, they are a valuable untapped resource.

Tips 28

Tips Revenue Marketing Content 28

Aaron Wolowiec

DECEMBER 21, 2012

16, 2013 – Did another year just pass us by? – The series runs now through February 2013. Hoffman, CAE, president and association manager, Mariner Management and Marketing. 9: “Diagnosing and Solving Your Membership Marketing Challenges” with Tony Rossell, senior vice president, Marketing General Incorporated.

Member Engagement 100

Member Engagement Education Strategy Revenue 100

Association Success

JULY 9, 2018

The organization was founded in 1950 and nothing about the brand had changed since then. We’re a service that provides products, but we’re also a value-based organization who wants to be with our members as they progress through their career. The hurdle is getting the organization to see change as positive, not scary.

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millennials Process Leadership Revenue 116

Associations Now

NOVEMBER 2, 2018

How to Sign On Organizations wishing to add their name to the sign-on letter urging Congress to reauthorize Brand USA may do so online until Tuesday, November 13. working with more than 800 partner organizations to generate $17.7 billion in visitor spending and $5 billion in tax revenue since fiscal year 2013.

United States 49

United States Revenue Marketing Industry 49

Eric Lanke

MAY 13, 2013

In that construction, it is your organization that is running from one crisis to another, and your members who are growing fatigued with your promises that go nowhere, and who are figuring out how to get by without you. Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? And what happens next?

Washington 100

Washington Member Engagement Revenue Conference 100

YourMembership

MAY 22, 2014

The group attending the webinar consisted of 34 percent executive level leaders, and 66 percent department managers within their organizations. million openings listed in the final report for 2013. Throughout the webinar we conducted polls to gauge where the attendees were in relation to the participants featured in the whitepaper.

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Florida Metro Recruiting Recruitment 150

Principled Innovation

APRIL 2, 2013

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. Even so-called non-dues revenue streams are not the answer, as they too rely almost entirely on buyers from within “the member market.” The problem for associations is that the member market does not really exist.

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Association Value Innovation Leadership Revenue 100

Associations Now

JUNE 20, 2017

How Associations Do Podcasting Curious to see a few examples of associations taking on podcasting within their organizations? Additionally, nearly a quarter of Americans over the age of 12 (24 percent) say they’ve listened to a podcast in the last month—a high for the survey and roughly double the rate in 2013.

Revenue 81

Revenue Survey Course Industry 81

Velvet Chainsaw

NOVEMBER 8, 2013

Many conferences struggle with flat or declining revenue from exhibitors and sponsors. If your event attracts the right attendees, on the other hand, you have an opportunity to strategically grow sponsorship revenue. Organizing your sales effort around your own offerings rather than what your customers would value most.

Revenue 40

Revenue Proposal Conference Price 40

Aaron Wolowiec

SEPTEMBER 2, 2014

Here you can easily replace the word “companies” with any functional area or department within your organization. The resulting gap represents lost opportunities and revenue. 82% of Fortune 500 CEOs feel their organization did an effective job of strategic planning. This is according to Forbes Magazine in 2011.

Nashville 100

Nashville Analysis Review Communications 100

Associations Now

AUGUST 9, 2013

How the Associated General Contractors of America’s annual expo went from the chopping block to exceeding revenue goals in a few years. While AGC’s goal was to sell $250,000 in sponsorships and exhibits, it sold $305,000 and netted $183,000 for the organization—$58,000 more than its net-revenue goal. Create an expo brand.

Revenue 40

Revenue America Committee Maine 40

Association Adviser

DECEMBER 17, 2013

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? ” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question.

Social Media 60

Social Media Sample New York City Revenue 60

Velvet Chainsaw

SEPTEMBER 3, 2013

For the past nine years, Wendy has served as the Vice President, Marketing and Member Services for the National Association of College Stores (NACS). Two critical needs of organizations seeking annual meeting improvement are increasing attendance acquisition and sponsorship revenues.

Team 40

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Association Adviser

APRIL 16, 2013

Those tiers still appeal to some buyers who view sponsorships as a “contribution” to the association more than as a true marketing investment. These marketing rights and benefits have real value and should be treated as such. Like many marketers, I used to think that a sponsorship could stand on its own. Conclusion.

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Price Revenue Proposal Newsletter 60

Association Adviser

MARCH 19, 2013

The approach for generating revenue outside of membership dues is no exception. Very few organizations escaped the economic downturn of 2008-2009 and the slow-growth mindset that still follow us today. As you move forward with your NDR plans for 2013 and beyond, focus on your customer’s needs—not your own needs. Conclusion.

Revenue 60

Revenue Newsletter America Cost 60

Associations Now

FEBRUARY 27, 2014

70 % The amount of mid-size and large associations that reported now is a good time to be running a membership organization, according to Virtual, Inc. A new survey of nonprofits and associations found that an organization’s size affected not only its outlook but also the quality of its operational practices.

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Survey Philadelphia Newsletter Social Media 40

Associations Now

OCTOBER 30, 2013

More details: Pace of growth: In 2013, associations and membership organizations are projected to take in $572 million in sponsorship dollars, IEG reports, a 4 percent increase from 2012. (As times more likely to sponsor membership organizations than the average. Who are they? and Wells Fargo are among the biggest sponsors.

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Associations Now

MAY 2, 2014

But some are starting to realize that offering additional benefits to exhibitors can lead to not only greater loyalty but also higher nondues revenue and engagement that extends beyond the meeting. Not to mention that exhibit booth sales equal nondues revenue for your organization.

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Associations Now

JULY 2, 2014

Acting on a petition from the Direct Marketing Association, the U.S. The Direct Marketing Association (DMA) will get its day in the nation’s highest court. The high court announced that it would hear Direct Marketing Association v. The appellate court ruled that U.S. The legislation, sponsored by Sen.

Colorado 40

Colorado Review North Dakota Illinois 40

Associations Now

JULY 2, 2014

Acting on a petition from the Direct Marketing Association, the U.S. The Direct Marketing Association (DMA) will get its day in the nation’s highest court. The high court announced that it would hear Direct Marketing Association v. The appellate court ruled that U.S. The legislation, sponsored by Sen.

Colorado 40

Colorado Review North Dakota Illinois 40

Associations Now

NOVEMBER 13, 2013

A significant (and, often, the largest) portion of revenue for most associations comes from membership dues. For other sectors, other models work best: donors for philanthropic organizations, subscribers for publications, customers for retail stores. Average of 43 percent of revenue derived from dues (MGI, 2013).

Revenue 40

Revenue Report Marketing Education 40

Associations Now

NOVEMBER 4, 2013

billion takeover bid from its largest shareholder, Fairfax Financial Holdings, fell through, BBC News reports that the company is taking itself off the market and intends to raise $1 billion in new financing, $250 million of which will come from Fairfax. But if your organization has invested in the hardware, the story is worth following.

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Velvet Chainsaw

FEBRUARY 11, 2013

You need a process to help you identify your various attendee segments and who your target market is. Often the majority of your attendees don’t have the buying influence to support the growth of the exhibit, sponsor, and/or grant components of your revenue machine. They don’t belong to organizations the way their parents did.

Conference 40

Conference Revenue Class Committee 40

Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

GlowGlobally

APRIL 3, 2013

I would be really interested to hear how anyone has managed to address the inter-dependency of membership, journal circulation numbers and associated revenue streams. Some of you expressed a desire to hear more from Nikki, so we have decided to interview Nikki Walker for our first podcast for 2013. ” We heard you.

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Proposal Review Revenue Products 60

Associations Now

DECEMBER 19, 2013

In November 2013, in the wake of Typhoon Haiyan, we partnered with the International Federation of Red Cross to let people donate directly to the Red Cross’s relief efforts in the Philippines,” Facebook said in a statement. “In Might your organization use Facebook’s new donate feature to help with fundraising?

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Associations Now

MAY 7, 2014

And the risk to smaller organizations is greater than ever before, as highlighted by a report Symantec released this year on internet security threats. Symantec holds 8 percent of the world’s antivirus market share and draws 40 percent of its revenues from its antivirus offerings, according to a survey by software company OPSWAT.

Software 40

Software Revenue Survey Products 40

Associations Now

JUNE 25, 2014

A discussion at last week’s ASAE Marketing, Membership & Communications Conference raised this concern, at least indirectly, as several association professionals weighed in on the impact of new or re-envisioned membership models. All deftly moderated by Bryan Kelly, vice president of marketing at Aptify.

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Associations Now

APRIL 27, 2016

It would work against the whole mission of the organization if we said only ASPB people can play in this space. ” Four years ago, ASPB began to examine its future, knowing that the open-access movement could soon threaten its academic journals, the organization’s primary source of revenue and relevance.

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Mizz Information

APRIL 20, 2015

Just as I felt it was a bad idea for myriad reasons back in 2012 , and more reasons in 2013 , yet MORE reasons in 2014.and How many associations sell or rent various lists as a source of non-dues revenue? And sorry but LinkedIn as the home for an association’s online member community? That’s one of my obsessions.

Content 40

Content Revenue Member Engagement System 40

Velvet Chainsaw

AUGUST 9, 2013

To make sure we are all on the same page, here are the definitions of outboarding and suitcasing as defined by IAEE: Outboarding : The result of a third party’s organization of an event in proximity to but not sanctioned by an existing exhibition. I also like how he shared how he could have handled the situation better as a show organizer!

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Conference Revenue Communications Industry 40

Associations Now

JANUARY 22, 2016

Prior to the meeting, talk to other teams within your organization—like your marketing or social media groups—to see what other ideas may exist to draw more attention to the new event. Know the current financial picture and what the breakeven point is in terms of revenue, because you will likely be asked both right away.

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Boston Project Social Media Communications 40

Associations Now

MAY 30, 2014

In fact, by either embracing it or purposely introducing it, disruption could ultimately lead their organizations and tradeshows to innovation and better engagement with their community. After all, he was a huge part of the launch and subsequent massive growth of New York Comic Con , which attracted more than 133,000 attendees in 2013.

United States 40

United States New York DC Industry 40

Associations Now

JUNE 20, 2016

The new headquarters is designed to save the DC Bar money in the long run—around $30 million over 30 years by way of saved lease costs and new revenue from building tenants. The brokers for the building deal came in to talk about the real-estate market in the District. That’s where the building comes in. He’s now in remission.

Strategy 47

Strategy District of Columbia DC Price 47

Associations Now

DECEMBER 4, 2013

Once they joined, they’d always renew, and associations wouldn’t have to spend 10 to 20 percent of their membership marketing budgets on renewals. Behavorial economists and marketers alike know opt-out is way better than opt-in. Just ask Austrian organ-transplant recipients.) What a wonderful world it would be.

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Revenue Marketing Industry System 40