Associations Now

JANUARY 13, 2014

Takeaways from some epic marketing and management fails. Here are a few non-tech event trends to expect in 2014. And when you’re looking to improve your event planning or marketing—as well as identify what not to do—where better to look than at some of 2013’s biggest marketing mishaps? Plus: Roll out the red carpet!

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Social Media Marketing Colorado Boston 40

Beth Kanter

APRIL 23, 2014

As of March, 2014 Instagram has 200 million users. Instagram has a couple of marketing benefits. It’s a great branding tool because it can engage audiences, creative instimacy, and appeals to the emotions. Nonprofit Examples and Getting Started or Rebooting A Strategic Approach. Vintage Photo Editing Apps (2012).

Examples 28

Examples Tips Tools Social Media 28

Forj

MARCH 2, 2021

The advantages are numerous, according to Jake Fabbri, chief marketing officer at Fonteva , a company that specializes in producing solutions for associations, professional societies and public agencies that run on Salesforce. While the company doesn’t provide specific counts, in 2014, Salesforce reported that it had 1.5

Association Management 91

Association Management Price Software System 91

Associations Now

JULY 12, 2019

“Because the growth of freelancing is a recent career trend, many associations aren’t tracking it as a membership segment,” says the MemberSuite team on its blog. For example, because freelancers don’t have the backing of an employer, they often miss out on professional development and employer support for membership.

Pennsylvania 46

Pennsylvania Review Team Survey 46

Associations Now

MARCH 4, 2019

One of my favorite recent examples of this involves a company that publishes The Onion -style parody news stories. Doing that work “was a privilege, and just being near my coworkers was helping me learn and advance my skills as a journalist,” Saincome wrote in a blog post. Sometimes the best solutions can surface in unexpected places.

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Innovation Products Marketing Tools 66

Associations Now

JANUARY 28, 2014

production—and has been steadily losing market share to other apple varieties. We vividly remember the genius marketing of the original Apple Macintosh in 1984—but we forget that the device initially fell flat with business customers. The iPod wasn’t really a hit until its third generation, for example. So What Happened?

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WBT Systems

APRIL 25, 2017

Here are a few strong examples: American Institute of CPAs. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. EDUCAUSE implemented a digital badge program in 2014. Membership is open to U.S.

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LMS Certificate Library Education 253

Associations Now

JUNE 17, 2014

Drake cites one site, for example, that had a “coming soon” section labeled with a 2012 date. Welcome to the 2014 @MMCconf ! — ASAE MM&C Conference (@MMCconf) June 17, 2014. As part of Nonprofit Marketing Guide’s ongoing “ Day in the Life ” series, Daughtry provides a peek into her world.

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Course Nashville DC Survey 40

Expo Logic

FEBRUARY 28, 2020

For example, if you pass a beacon in an exhibition booth, the exhibitor’s app (assuming you have it installed) could display a product or service offer alert for you. What real-world iBeacon examples are there? Using the iBeacon technology at CES 2014 was not our first foray into this type of technology. About the Author.

Technology 36

Technology Innovation Products Software 36

Associations Now

DECEMBER 15, 2014

Sometimes, it’s best to admit that your organization is good at certain things, and leave the spare corners of the market to someone else. — MultiView (@MultiView) December 15, 2014. — Adrian Segar (@ASegar) December 15, 2014. More thoughts on this in today’s Social Media Roundup: Narrow Your Scope.

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Social Media Marketing Examples Organization 40

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer. What is data anyway?

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North Carolina Tools Analysis United States 60

Associations Now

MAY 26, 2015

. “For event planners, the decision that will have the greatest impact on your food waste strategy is your choice of supplier,” she writes in a blog post. We get wed to an idea not because it is right but because it's hard to be wrong [link] blog post by Seth Godin #AssnChat. Looking for ways to get started?

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New York City New York Examples Strategy 40

Associations Now

DECEMBER 19, 2014

Based on 2014 successes and trends, here are some things the association meetings industry may want to resolve to do in 2015. As 2014 draws to a close, it’s a time of reflection for many, as they think back on the highs and lows of the past year. A new year often means new resolutions. Some associations are already there.

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Process Examples Industry Revenue 40

Associations Now

MARCH 19, 2014

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. — Incline Marketing (@InclineMktg) March 19, 2014. The professionals on the Incline Marketing blog offered up five reasons why your nonprofit organization should use Pinterest to spread its message. That and more in today’s Social Media Roundup.

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Associations Now

JULY 17, 2014

A few shining examples of words that can add more authority to the messages you write. It won’t happen instantly , but there are plenty of shining examples of how to get going. Did you know the discipline of good writing is a lot like the process of good marketing? — Amanda Kaiser (@SmoothThePath) July 16, 2014.

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Price Event Planning Tools Examples 40

Associations Now

JULY 29, 2014

.” Lux suggests getting people directly involved in the programs they’re supporting—so if it’s a summer camp, for example, have the donor take part. Hop over to the Nonprofit Marketing Blog for more tips. — Sarah Sladek (@SarahSladek) July 28, 2014. Smart Minds Meet. Other good reads.

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Oklahoma City Oklahoma millennials Video 40

Associations Now

AUGUST 11, 2014

An array of email designs that could give you ideas for your own marketing messages. Like marketing in general, email marketing is a science with a lot of art involved. See my blog post from last week.). — Michael Hoehn (@jmhoehn) August 9, 2014. Need some inspiration? Small Steps, Big Results.

Chicago 40

Chicago Email Marketing Marketing Examples 40

Vanguard Tech

JULY 16, 2014

This is the second in a series of blog posts based on the “5 Website Improvements to Make in 5 Minutes (or Less)” that I co-presented with Maggie McGary at the ASAE Membership, Marketing and Communications Conference in June 2014. Take a look at the following example from Don’t Make Me Think.

Content 70

Content Survey Video Course 70

Association Adviser

JANUARY 21, 2014

For example, in October, Twitter launched a feature that allows images and videos to show automatically in a user’s timeline. This blog even offered instructions about how to remove the image previews from the mobile app.) Twitter Images - January 2014. Hillary Levitz is an online marketing specialist with Naylor, LLC.

Video 60

Video Social Media Revenue Technology 60

Associations Now

FEBRUARY 27, 2015

Recent example for a child of the ’90s like me: Jimmy Fallon reuniting the Saved by the Bell cast on The Tonight Show.). Earlier this month Alex Plaxen, director of marketing at EventRebels, wrote about harnessing the power of nostalgia at your events. Turns out I’m not the only blogger in the meetings space to consider this.

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Kansas Louisiana Library Conference 40

Associations Now

JANUARY 21, 2014

Read our latest blog post: Managing the Member Journey [link] #membership #associations. — Silverbear (@SilverbearLtd) January 21, 2014. — Votenet Solutions (@votenet) January 21, 2014. For example, according to Votenet data, March, April, September, and October generally have the highest voter turnout.

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Social Media Review Examples Marketing 40

Associations Now

JANUARY 8, 2014

It’s not too late for one last year-in-review blog post, is it? I know we’re already a week into 2014, but I hope you have room for one more slice of year-in-review pie.) In 2014, my colleagues and I hope to continue sharing the stories of associations finding new and inspiring ways to make their memberships thrive.

California 40

California Directory Case Study Member Engagement 40

Association Success

NOVEMBER 19, 2019

At the time, he authored an essay for the site that detailed his approach to ending, as he called it, “a slow response rate to market and member needs.” . What were the early examples you saw at SCUP of the slow decision making that indicated to you that a change was needed? But even then, he knew the organization needed a shake-up.

Project 66

Project Leadership Survey Team 66

Vanguard Tech

JULY 8, 2014

This is the first in a series of blog posts based on the “5 Website Improvements to Make in 5 Minutes (or Less)” session I co-presented with Maggie McGary at the ASAE Membership, Marketing and Communications Conference in June 2014. This is your hook.

Social Media 70

Social Media Content Examples Communications 70

Associations Now

OCTOBER 7, 2014

— David Lynch (@DAVID_LYNCH) October 3, 2014. — David Lynch (@DAVID_LYNCH) October 6, 2014. Marketing is less about heavy promotion and advertising and more about who’s doing the talking. Dear Twitter Friends: That gum you like is going to come back in style! damngoodcoffee. link] #damngoodcoffee. Lynch has 1.87

Milwaukee 40

Milwaukee Leadership Maine Team 40

Higher Logic

OCTOBER 16, 2018

Initially, we used a blog ( blog.discoveryeducation.com ) as our primary communication tool to share about events and resources with our community members. For example, a couple of DEN members took it upon themselves to form a private Facebook group where members could connect. He does it to be part of this community.

Case Study 91

Case Study Education North Carolina Oklahoma 91

Associations Now

APRIL 14, 2014

We’re still a ways from the release of this year’s Membership Marketing Benchmarking Report, but Marketing General’s senior vice president, Tony Rossell, is offering fresh details to stew over. — Julius Solaris (@tojulius) April 14, 2014. Tips for retaining your membership numbers.

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Washington Report Recruiting Recruitment 40

Associations Now

DECEMBER 4, 2014

Example: When Brazil suffered a stunning 7-1 loss to Germany during the World Cup, Brazilian users turned off their Spotify playlists for several hours.). On top of this, the service gave users an option to see their own musical playlists for 2014 —in effect, giving each user a personalized piece of the data. Consider yourself shy?

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Dallas Review Tools Examples 40

Associations Now

JUNE 21, 2016

During ASAE’s Membership, Marketing & Communications Conference (MMCC) last week, this point came up during “ 5 Website Improvements to Make in 5 Minutes (or Less) ,” a session hosted by McFadyen Solutions’ Ray van Hilst and the American Association of Diabetes Educators’ John Tyler. Nielsen Norman Group).

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Press Release Content Washington Strategy 75

Associations Now

APRIL 24, 2015

James Finck, president and CEO of the YMCA of Austin, believes that his organization could soon serve as the prime example of how nonprofits can benefit from embracing big data. Umbel gave a behind-the-scenes look at the effort in a blog post last week. “We The results were almost immediate. “We

Austin 40

Austin Texas Tools Examples 40

Associations Now

AUGUST 22, 2014

” Marketing pro Colleen Dilenschneider is sounding the horn for membership pros to get involved on social media, and if you’re not there, you’re potentially missing out on an important part of your audience. — MediaEdge (@AssocContent) August 21, 2014. ” (ht @ AssocContent ). Other notable links.

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Social Media Video Course Association Management 40

Associations Now

SEPTEMBER 3, 2015

If you’re searching for a new position and bouncing from job board to job board, you may be missing opportunities (think social media and creating your own blog) to help in the process. If you’re in the market for a new job, are you making use of social media and other online resources to help get a leg up?

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Social Media Texas Sample Recruiting 40

Associations Now

JUNE 13, 2014

Writing for the Event Manager Blog , Scarlett Entertainment’s Amy Capron offers up a wide variety of ideas—some cheap, some gimmicky, some simply mind-blowing—that will get attendees engaged with your brand. — theo tyson (@theo_trinity) June 12, 2014. Expanding on Events.

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Social Media New York Tips Revenue 40

Associations Now

MARCH 20, 2015

Say, for example, your industry is going through some upheaval like the newspaper business. The Accelerator Pitch contest helped us move our business to a new level by providing instant credibility and exposure to our target audience,” said Matt Voigt, founder and CEO of saambaa, an Accelerator Pitch 2014 winner, in a statement.

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Press Release Revenue Industry Products 40

Membership Marketing

FEBRUARY 19, 2014

As the final installment of my three membership resolutions for 2014, let’s focus on the critical area of keeping your current members by improving your renewal efforts. For example, going from the average individual association renewal rate of 79% to an 85% rate, increases the average tenure of your membership from 4.76 years to 6.66

System 40

System Cost Products Communications 40

Associations Now

MAY 20, 2014

As he read it, he found himself disputing a number of its points, and he highlights those on his blog. See, what he found when reading was a number of examples of language that suggested associations were “governed and supported by the baby boomer generation” and that they had to make room for millennials.

Wisconsin 40

Wisconsin millennials Social Media Conference 40

SCD Group

AUGUST 30, 2012

Example: Nationwide bumped ad buy 35% to $200+ million in 2011. Yet, share of auto insurance market shrunk to 4.1%. Here are some examples: · American Academy on Communications in Healthcare (AACH) wanted to reach chief medical officers at major medical centers. Heres more information on advergames. Newer Post. Older Post.

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