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Valuegraphic Strategy for a Values-Driven World

AssociationChat

David Allison launched the Valuegraphics Project in 2015 to create a worldwide map of core human values. How can association leaders use valuegraphics for making better decisions about everything from strategy to marketing? His new book is called The Death of Demographics: Valuegraphic Marketing for a Values-Driven World.

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The Key to Teamwork is Communication

Associations Now

To make sure your team works best, all parties must be committed to regular and clear communication. Fast forward many years later to the successful conclusion of a long project at work. The reason that worked so well was because we communicated well with each other. You know that old saying, “There’s no ‘I’ in team?”

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2014 is done. Bring on the New Year!

YourMembership

creates the first overall image someone experiences when looking at your web presence, marketing and member communication pieces and should […]. The 10 Essential Questions to Answer for the 2015 Association Budgeting Season. Budgeting now for 2015 purchases both large […].

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Study: Mobile Marketing Field Growing Quickly

Associations Now

85 % The percentage of Americans who have a mobile subscription of some kind, with the vast majority of those reaching data speeds of 3G or higher, according to the MMA Mobile Marketing Economic Impact Study. million in 2015. billion in investments in 2012 to a projected $19.8 billion by 2015. How much should you spend?

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AMP for Email Is Ready, But Is It the Future of Email?

Associations Now

AMP for Email, an initiative by the search company to improve email interactivity by adding support for the technology it developed with its Accelerated Mobile Pages project, could help bring some of the interactivity from the web into inboxes the world over. And as a result, email design tends to be fairly conservative out of necessity.”.

Project 81
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From the Corner Office: Carol Miller, MHI

Association Adviser

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

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Reflections on Three Years of Blogging About Membership

Associations Now

Next week, I’m transitioning into an exciting new role as the communications director for the American Forest & Paper Association. I still believe every association has influential members, who frequently sit on the sidelines, but who also have the potential to be multipliers to other people, ideas, partnerships, and innovative projects.