Spark Consulting

JANUARY 10, 2018

According to the 2017 edition of the Marketing General Membership Marketing Benchmarking Report , nearly three-quarters of associations who responded are either holding steady or increasing membership. And it’s really easy to do that, particularly if you’re organization is not in crisis.

Marketing 150

Marketing Innovation Team Products 150

.orgSource

MARCH 20, 2023

The willingness to see from a different perspective and the courage to innovate should also characterize your attitude to digital initiatives. In a July 2022 article , Accenture reported that 88 percent of executives thought their customers were changing faster than the company’s ability to keep pace. One thing has definitely changed.

Leadership 88

Leadership Process LMS Technology 88

WBT Systems

MARCH 28, 2017

. “ This stark statement is the key finding of a new report by the World Economic Forum, Realizing Human Potential in the Fourth Industrial Revolution. The report outlines practical measures for aligning education and training with future job requirements. ” ( Shift Happens , Innovate + Educate, December 2016.

Certificate 150

Certificate Education System Industry 150

Reid All About it

JANUARY 13, 2017

Every year, I look forward to pouring over this report as soon as it comes out. Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. – Spark Your Innovation Engine.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

Every year, I look forward to pouring over this report as soon as it comes out. Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. – Spark Your Innovation Engine.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

.orgSource

FEBRUARY 27, 2023

Back in 2017, McKenzie reported that: “By 2030, 75 million to 375 million workers (3 to 14 percent of the global workforce) will need to switch occupational categories. To keep pace with the speed of business, teams need to reinvent themselves along with innovation and technology. A culture of education is exciting.

Team 88

Team millennials Innovation New York 88

Associations Now

JANUARY 16, 2024

Getting people to pay attention to topics they’d prefer to avoid requires some innovation both in terms of words and images, according to leaders at adam&eve. “To Respondents to a 2023 AARP survey reported a gap between their current savings and what they expect they’ll need when they retire.

New York 57

New York Survey Social Media Innovation 57

.orgSource

OCTOBER 1, 2023

Drift Research Report) Businesses that adopt conversational marketing are 80% more likely to retain customers. Drift Research Report) 79% of consumers prefer live chat for quick communication. Drift Research Report) Pamper Members Last week, I described the steps involved in adding a chatbot/s to your platforms.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Potomac Core

AUGUST 2, 2018

Utilizing proactive and innovative strategies will determine whether or not Private Equity Hires Associations, Private Equity Fires Associations. In 2017 there were 3,283 transactions in the United States, totaling $511.66 It has been reported that each of the firms profited approximately $600 million upon sale of the company.

DC 132

DC Arlington United States Virginia 132

WBT Systems

DECEMBER 13, 2016

Which association learning trends will still be important as we move forward into 2017? An effective integration should provide the information administrators require in the appropriate system and detailed reports, all while improving the experience of learning for members. Looking Ahead to 2017.

Learning Management System 150

Learning Management System LMS System Certificate 150

Higher Logic

JANUARY 18, 2017

The IDC report notes that building relationships with customers will be the most important business priority over the next 12 months. Now we have more exciting news for 2017: Higher Logic has acquired Socious, a online community software company. And we’ve done just that! Stronger communities all together.

Press Release 120

Press Release Software Products Member Engagement 120

Achieve

OCTOBER 25, 2016

Today Achieve, in partnership with the Case Foundation, released the second wave of research from the 2016 Millennial Impact Report. In reviewing the Millennial Impact Report findings it is clear that several trends have started forming among millennials as the presidential race intensifies,” said Derrick Feldmann, Achieve president.

millennials 52

millennials Report Education Sample 52

Higher Logic

MARCH 30, 2017

The 2017 Business Impact of Online Communities study shared the perceived connection between online communities and competitive advantage, per 271 marketing and community professionals. A large majority of participants, most at the manager level or above, reported reactive methods as their main source of competitive advantage.

Strategy 120

Strategy How To Sample Class 120

Reid All About it

JUNE 23, 2023

The resulting benchmark report shares key trends, benchmarks within six marketing categories (research/analytics, branding/strategy, marketing/SEO, UX design/content, technology and team dynamics)—with breakout benchmarks for associations, and recommendations for increasing your association’s marketing effectiveness. Marketing benchmarks.

Metro 195

Metro Strategy Technology Marketing 195

Higher Logic

DECEMBER 7, 2017

Before Activity Sync, AACSB’s community team used standard reporting to track basic metrics like discussions, private replies, commenting, and message forwarding. In the first few months of 2017, Corporate Official Representative engagement almost exceeded their 2016 engagement numbers. Getting the Most Value from Data.

Analysis 252

Analysis United States Member Engagement Strategy 252

Reid All About it

JUNE 16, 2017

If you’re in the IT department, you have to walk the fine line between saying “no” to some ideas while not shutting down your staff’s innovation muscle. DelCor explains how to both encourage innovation and reject ideas with no future. Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. Host: Community IT Innovators.

Raleigh 186

Raleigh DC Washington Social Media 186

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Uncertainty is palpable and it makes sustainable growth difficult. Communicate Industry and Profession ROI.

DC 232

DC Arlington Virginia America 232

Higher Logic

OCTOBER 30, 2018

The new community platform introduced innovative collaboration capabilities, enhanced overall user experience, and provided scalability to support the rapid membership growth. enabling our users to innovate and overcome challenges by leveraging the collective intelligence of the group. Megan Lueders, Chief Marketing Officer, Zenoss.

Case Study 120

Case Study Austin Products Library 120

Reid All About it

DECEMBER 1, 2017

Tue 12/5 at 1 p.m.* – Fostering a Culture of Innovation at Your Association. Have you ever wondered how your association’s culture impacts your ability to be innovative? s trends report. – 2017 Learning Trends, 2018 Learning Forecast. I’ll be happy to feature it as long as it’s not too product-centric. 1 CAE credit.

North Carolina 158

North Carolina Chicago Washington DC 158

Potomac Core

MAY 3, 2018

Economic uncertainty , disruptive innovation, & political gridlock can sometimes be the strategic equivalent to a toxic “triple cocktail.” In March of 2017, a Task Force comprised of the Board of Directors and Staff Leadership launched a Strategic Planning process. Members Hire Bold Strategies.

Strategy 154

Strategy Arizona DC United States 154

Associations Now

JULY 30, 2019

In a review of 10 years of research into how millennials support causes, the Case Foundation’s Millennial Impact Report finds that members of that generation tend to focus more on identifying the best solution to a problem than on which institution solves it. A willingness to act. After the 2016 U.S. Collective action, not politics.

millennials 59

millennials Report Social Media Review 59

Reid All About it

JANUARY 26, 2018

Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management. Keep learning! Last call to participate in Marketing General Inc.’s

DC 225

DC Washington millennials Chicago 225

Associations Now

MARCH 12, 2019

As an association professional, you likely attend a lot of meetings, which means you’re also learning about new ideas, testing tech innovations, and networking with new people all at once. A new report shows the platform has lost about 15 million active users since 2017 , from Social Media Today. Other Links of Note.

Social Media 78

Social Media Team Conference Tips 78

Associations Now

OCTOBER 4, 2018

percent in 2017, while demand for other spaces remained flat, according to an Eventbrite report. After registration, a connecting tent featured the innovation showcase, where approximately 50 startups had exhibits. While Bankers Life Fieldhouse is known for basketball, it also hosted nearly 500 meetings and events in 2017-18.

Indianapolis 85

Indianapolis Indiana Georgia California 85

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. How Design Thinking Helps You Increase Impact and Innovation. Learn how innovative nonprofits (American Red Cross, GRID Alternative, buildOn, etc.)

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. How Design Thinking Helps You Increase Impact and Innovation. Learn how innovative nonprofits (American Red Cross, GRID Alternative, buildOn, etc.)

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Associations Now

JUNE 21, 2017

The problem, of course, is that not every website is trustworthy—a point dwelled upon by OTA, which just released the 2017 edition of its Online Trust Audit & Honor Roll [PDF]. The largest cause of failure, according to the report, involved poor email authentication procedures—a problem that particularly troubled federal government sites.

Analysis 48

Analysis Report Revenue Survey 48

Associations Now

MAY 6, 2019

The program will work to help black entrepreneurs in the five cities overcome three obstacles to the success of black-owned businesses—a wealth gap, a credit gap, and a trust gap—described in in AEO’s 2017 report, “ The Tapestry of Black Business Ownership in America ?” [PDF].

North Carolina 60

North Carolina New York City Minneapolis Raleigh 60

Reid All About it

JUNE 23, 2017

George Barbee, author of 63 Innovation Nuggets , recommends building your foresight network and improving your imagining practice. The Meeting & Event Planners’ Reporting and Analytics Journey. How to Build an Engagement Driven Demand Generation Strategy in 2017. HighRoadU 2016-2017 Final Exam Wrap Up.

DC 153

DC Content Education Software 153

Associations Now

FEBRUARY 15, 2019

In the 2017 edition of PricewaterhouseCoopers’ CEO Survey [PDF], 77 percent said the biggest threat to their businesses stems from underdeveloped soft skills. Similarly, LinkedIn’s 2018 Workplace Learning Report says the top priority for talent-development teams is training workers in leadership, communication, and collaboration.

Class 77

Class Content Certificate Team 77

Associations Now

JUNE 2, 2019

We write a lot here about how CEOs and volunteer leaders can kick off their relationship in a positive way ; my colleague Tim Ebner reported earlier this year about how a number of first-time association CEOs launched their tenures by building close relationships with their boards.

Communications 75

Communications Video Leadership Team 75

Achieve

AUGUST 3, 2016

10 Laurindo Garcia Brings Innovation to LGBT Rights and Inclusion. #9 7 Campaign Reports Take Us Behind the Scenes of a Crazy Election Year . #6 MCON 2017. ? . #11 Jay Newton-Small Talks “Broad Influence,” How Women Continue to Shape Politics. #10 9 The Funny Or Die Panel Looks at Humor, Politics and Influence. #8

Washington 52

Washington Innovation Report 52

Reid All About it

OCTOBER 21, 2016

Data from the survey will form the basis of a report Tagoras will release in the coming months. After completing the survey, you’ll have the chance to win one of five registrations to Learning • Technology • Design 2017 – and, if you win, I’ll be very envious. Mon 10/24 – Design Thinking for Innovation (Coursera).

Survey 150

Survey Louisville DC Maryland 150

Association Success

OCTOBER 4, 2018

The technological and innovative competition confronting association revenue streams requires a comprehensive strategy – including strong corporate partnerships. Here are a few tips regarding one aspect of that value strategy: Managing corporate sponsorships to drive non-dues revenue as well as to innovate the association’s product offering.

Revenue 64

Revenue Strategy Case Study Innovation 64

Associations Now

JULY 29, 2019

A recent Gartner report reveals that the biggest perceived risks in tech these days are related to the quickening pace of change. Associations are facing a lot of risks, but one that isn’t discussed much as it should be is the treadmill effect, or the quickening pace of innovation. And it seems to be freaking tech execs out.

Technology 87

Technology Leadership Strategy Report 87

Associations Now

FEBRUARY 14, 2017

The Value of Nonprofit Mentors in 2017 https://t.co/BpAuOVfwSs — SocialFish (@socialfish) February 14, 2017. Companies that make a difference: Fast Company details its list of the most innovative companies of 2017. Also, before an emergency hits, make sure that everyone’s role on your team is clearly defined.

Software 48

Software Video Communications Tips 48

Forj

DECEMBER 29, 2017

Innovation Trigger. The concept of distributed ledgers has usefulness outside of its thriving use in financial transactions and currency speculation, and it is actively triggering innovation in healthcare IT. Reporting CE issuance to accreditors is also a mess (are you familiar with PARS? ).

elearning predictions 150

elearning predictions Mooc LMS Price 150