Association Analytics

MARCH 13, 2024

The resulting data can help identify where members are in their journey, which members might be falling through the cracks, what opportunities your association can take advantage of to improve membership offerings and benefits, and so much more. Lynne had a 6-month membership lapse, and her purchases were all made 3 years ago.

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Review Member Engagement Process Examples 169

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

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Tools Strategy Revenue Technology 272

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Let’s start by identifying the best channels and tools to maximize your campaigns.

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Marketing Tools Examples Content 169

Reid All About it

OCTOBER 13, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. ASAE Membership Monday This month’s topic: Beating the Lapse: How to Win Back Your Membership. Leftovers are good for sandwiches. You know what goes great with greens? More info/register.

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Revenue Austin Tools Education 272

Membership Marketing

MARCH 19, 2024

So, I am happy to share that Membership Recruitment is now available as an audiobook. The book serves as a great way to refresh and inspire your membership marketing efforts. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. It is filled with his practical guidance.

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Recruiting Recruitment Examples Innovation 59

Reid All About it

AUGUST 18, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. The Dating Playbook: Applying the Rules of Love to Your Membership Campaign Whether you’re looking for marriage or membership, techniques to build interest and commitment are the same.

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Certificate Education Revenue Marketing 195

SilkStart

JANUARY 2, 2018

In 2017, we published 19 blog posts and 10 release notes. Add Value to Memberships with Website Permissions. Simple Tips for a Better Email Campaign. 4 Steps for a Successful Online Association Donation Campaign. Write the Perfect Email to Launch your Membership Website. Happy New Year from SilkStart!

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Directory Software Survey Tools 52

Reid All About it

JUNE 18, 2021

Membership committees. Is it difficult to find members to serve on your membership committee? MemberSuite discusses the challenges faced by staff in charge of membership committees and suggests ways you can make improvements by revamping (or retiring) your membership committee. Host: Your Membership.

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LMS Certificate America Committee 369

Membersuite

FEBRUARY 21, 2023

Membership renewals are now an automatic process, thanks to your AMS. I’ve been nosing around and gathering ideas for improving the membership renewal strategy and process. I’ve been nosing around and gathering ideas for improving the membership renewal strategy and process. Perpetual membership marketing. Onboarding.

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How To Newsletter Member Engagement Review 106

Association Analytics

DECEMBER 15, 2022

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Initially, a campaign may look successful based solely on acquisition numbers. But are you truly leveraging that information? Retention rates aren’t one dimensional.

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Analysis Discount Revenue System 169

Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. The blog recommends roasted potatoes with dill as a side. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Strategy 272

Strategy Video Technology Innovation 272

Membersuite

MARCH 17, 2023

On the membership application and during onboarding, ask members for their reasons for joining so your copy can connect those goals to conference benefits. These reasons change over time, so ask members every year at renewal what they want out of membership in the coming year. Put non-members into a special marketing campaign.

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Event Planning Marketing Discount Conference 150

Association Analytics

SEPTEMBER 8, 2022

Ask yourself if buyers share characteristics for particular products like: Do members in different membership stages buy different things? Use segmentation to make recommendations that help you get the best results from your marketing campaigns. This can increase membership which will increase revenue. age, geography, job type).

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Association Analytics

AUGUST 14, 2023

For instance, your association might consider creating advocacy campaigns and scheduling lobby days. That ChatBot holds all your association’s data so it can answer any question they have about their membership; benefits you offer members or upcoming events.

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San Diego Las Vegas Seattle North Carolina 317

Reid All About it

AUGUST 11, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. – Onboarding Strategies for All Stages of Membership Does your onboarding strategy include new members and renewing members? There’s enough left over for tonight, yay! More info/register.

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Chicago Certificate Marketing Content 195

Associations Now

AUGUST 14, 2023

“The firm told us that we had so much content, we needed to figure out a way to get it all back out into the market,” said Kelly Verberg, ASA’s vice president and chief membership officer. The membership team planned to launch a campaign to highlight 10 major trends in the industry by reusing content that members had created.

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Content Video Resources Team 96

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Nimble AMS

MARCH 30, 2023

But d o you know the differences between these software and why they ’re so valuable to your organiz ation? Our blog is here to help with a complete explanation of the difference s between AMS and CRM technology, how the platforms pair together , and the benefits for your association. What is customer relationship management ( CRM ) ?

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Software Member Experience Technology Certificate 138

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Certificate 281

Certificate Price Tools Technology 281

Higher Logic

NOVEMBER 1, 2018

Watch Your Membership Over Time. It’s important to understand trends in your membership and act before you get any surprises. Track membership trends at all three levels. You might find that you gain a quarter of your membership in May and September but lose members in December. It could be yearly, quarterly, or monthly.

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Report Tips Marketing eBook 203

Reid All About it

SEPTEMBER 1, 2023

Many associations were built by and for older generations, says MemberSuite, so you have to work extra hard to demonstrate the value of membership in ways that resonate with younger generations. They describe nine strategies for marketing membership to Gen Z. Membership trends. Membership budget. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

FEBRUARY 9, 2024

TopClass LMS suggests putting a new spin on your membership and education marketing. Make them aware (or remind them) of the positive impact association membership and education can have on their careers. Membership Mondays More info/register. Online experiences. It was even better two nights later—funny how soup works.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

DECEMBER 1, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. What Do Young Professionals Really Want from Membership? Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023.

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Arlington Technology Strategy Los Angeles 266

Reid All About it

MAY 12, 2023

Membership tiers. Impexium explains how your association and members could benefit from offering a tiered membership model. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. No plan, no progress. More info/register.

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Chicago Newsletter Mooc Education 200

Membersuite

APRIL 13, 2023

They become warmer leads for membership or for bigger purchases, like a conference or online course. Expand Your Audience with Traditional Content Marketing Methods Webinars and blog posts are still popular for content marketing because—and we can vouch for this—they work. Content marketing is a time-saver too.

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Content Marketing Social Media Video 93

Reid All About it

NOVEMBER 27, 2020

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision.

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Las Vegas Virginia Content Washington 369

Membersuite

JUNE 2, 2021

If you take a proactive approach to the renewal process, you can prevent many non-renewals and recapture others through a re-engagement campaign. s 2020 Membership Marketing Benchmarking Report. Budget cuts/economic hardship Inability to justify membership costs with any significant ROI. The plan can’t live only in your head.

How To 118

How To Survey Price Examples 118

Reid All About it

JULY 31, 2020

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog for more. Breakout sessions: using data analytics to improve membership, data governance for associations, and measuring analytics in the time of COVID-19. Top 5 Ad Campaign Ideas for Retaining Members in 2020. 1 CAE credit.

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

MARCH 5, 2021

Membership campaigns. Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

NOVEMBER 24, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Learn why awareness and nurturing campaigns are critical at year-end and how to simplify and automate your digital advertising strategy. Another night, per Jim’s request, southern pan-fried flounder.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Reid All About it

JULY 23, 2021

Membership benchmark data. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Marketing General Inc. Email Address: Subscribe.

Video 195

Video Technology Content Strategy 195

Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. This can be accomplished by taking a webinar and converting it into a whitepaper, blog, or podcast. What does it mean to repurpose content? What does it mean to repurpose content?

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Content Revenue How To Social Media 78

Reid All About it

OCTOBER 6, 2023

Next gen membership #1. Next gen membership #2. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Association deathwatch.

Revenue 256

Revenue Certificate Tools Innovation 256

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. Check out our blog on overcoming your fear of dirty data. Read our blog on Creating a Data Culture for Your Association.

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How To Case Study Cost Revenue 169

Higher Logic

MARCH 6, 2020

Every year at Super Forum , we award customers who went above and beyond with their communities and automated campaigns. She uses Higher Logic’s marketing automation campaign designer to automate internal processes, as well as to trigger external communication. Facilitate information sharing through Updates (blog posts).

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Certificate California Tips Innovation 156

Reid All About it

JULY 16, 2021

Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Hybrid advocacy.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

SEPTEMBER 3, 2021

a new phishing campaign is exploiting the uncertainty about company policies related to COVID-19 vaccination policy. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Getting Back to Z: Rebuilding Next-Gen Membership. Quick hits.

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Learning Management System Education Technology Review 195