Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Each association is unique in their goals, needs, communication platforms, members and legislative functions. at Naylor Association Solutions.

Revenue 69

Revenue Survey Communications Newsletter 69

Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. Advertisers want to participate in the communications your members are using.

Revenue 76

Revenue eBook Tips Sample 76

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 259

LMS Revenue Arlington Education 259

Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.

Communications 60

Communications Newsletter Survey Report 60

Association Adviser

JANUARY 24, 2019

This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. Two out of three associations said their members are “too busy” to engage with their communications.

Communications 61

Communications Content Newsletter Directory 61

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Fri 4/23 at 2 p.m.

Revenue 370

Revenue Strategy Content Education 370

Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

Communications 109

Communications Puerto Rico Social Media Newsletter 109

Reid All About it

MAY 21, 2021

At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion.

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

OCTOBER 23, 2020

I’m subscribing to magazines again after taking some years off. Quick hits before we get to the list of next week’s free education: Association revenue resilience: build a foundation with content pillars. Rethinking Revenue. Learn how to evolve your sponsorship program to increase revenue. Count me in. More info/register.

Revenue 300

Revenue Review Content Strategy 300

Associations Now

FEBRUARY 26, 2023

Communicating your association’s reason for being is essential for leaders. Other tools like ChatGPT have become so proficient at mimicking storytelling that we’re now awash in fake stories; a science-fiction magazine recently had to close submissions after being overwhelmed by AI-generated tales.

Strategy 120

Strategy Examples Review Revenue 120

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE earns non-dues revenue on a portion of each sale. The Challenge.

Case Study 74

Case Study Texas Guidelines Revenue 74

Reid All About it

JUNE 21, 2019

This methodology helps you identify and solve the problems that are costing your organization revenue, attention, engagement, time, and/or relevance. Association websites compete with for-profits, media, and even other associations for eyeballs, mindshare, and even revenue. Creating and Developing Successful Magazines (Live Chat).

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

SEPTEMBER 1, 2023

Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. ASAE Membership Mondays This month’s topic is Communicating Member Value: Three Easy, Key Takeaways. Host: ASAE Membership Professionals Community Tue 9/12 at 11 a.m. Host: Grype Speaker: Leona Scott, founder, JEP Marketing Communication Mon 9/18 at 4 p.m. –

Revenue 230

Revenue Survey Education Strategy 230

AssociCom

FEBRUARY 15, 2012

Association communication has evolved over time as new technologies have become available. I call these eras – Meet, Mail, Magazine and Moderation. They communicated face to face because there were few other options. Members of associations no longer had to meet face to face to communicate. M oderation.

Communications 40

Communications Newsletter Technology Revenue 40

Higher Logic

SEPTEMBER 25, 2018

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. MSCPA thought about improving engagement using an online community to increase interaction and connect members directly, but wasn’t sure its members would feel comfortable with the software. or ‘Are you experiencing this too?’

Case Study 120

Case Study Massachusetts Newsletter Software 120

Reid All About it

MAY 29, 2020

Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Acquire “mind tools” for boosting focus, productivity, and momentum in any environment. Hear about the tools and best practices you’ll need to effectively create, shoot, edit, and publish videos and podcasts on a shoestring budget.

San Diego 259

San Diego Strategy North Carolina Conference 259

Association Adviser

JANUARY 18, 2019

Set meetings with your colleagues to consider the ways your association can work across departments to share tools and merge information and schedules to amplify communications and technology outside of traditional functional groups. Create a map of all your content, communication channels and technology platforms.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Higher Logic

FEBRUARY 14, 2017

You’ve researched techniques, combed the internet for tools, and finally come up with a solution. The best way for your association to provide long-term value to members is with an online community. Why is an online community better than a conference or a members-only magazine? Get Buy-In for Your Online Community.

Strategy 168

Strategy How To Software Team 168

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

millennials 61

millennials Revenue Tools Content 61

Association Adviser

MARCH 13, 2018

After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. For that reason, you want to make sure your association magazine appeals to as many readers as possible with an eye-catching and inviting design. Clearly Communicate Your Value.

Directory 61

Directory Communications Content Survey 61

Reid All About it

NOVEMBER 25, 2016

Discover the best practice tools to secure your association and your member data and the risks associated with not taking action. 4 Easy Ways to Generate Non-Dues Revenue. Jim McCaul, director of communications, Destination Marketing Association International. Find out how to audit your infrastructure and cyber vulnerabilities.

DC 186

DC Ohio Project Washington 186

Association Success

MAY 27, 2019

Which tools can your association leverage to make the most out of every sales opportunity? It is a powerful tool that increases the efficiency and effectiveness of your sales outreach efforts while also providing a number of management tools that allow for the assessment of your organization’s sales program.

Price 60

Price System Email Marketing Products 60

Association Adviser

APRIL 2, 2019

Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? The 2019 Association Communications Benchmarking Survey is your way to provide this type of help.

How To 61

How To Survey Communications Video 61

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Community karma, baby. Communications. Timely stuff. Tue 7/14 at 12 p.m.

Montana 365

Montana Content Price Strategy 365

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. How can you effectively target communications without good data? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Reid All About it

NOVEMBER 25, 2016

Discover the best practice tools to secure your association and your member data and the risks associated with not taking action. 4 Easy Ways to Generate Non-Dues Revenue. Jim McCaul, director of communications, Destination Marketing Association International. Find out how to audit your infrastructure and cyber vulnerabilities.

DC 150

DC Ohio Project Washington 150

Aaron Wolowiec

SEPTEMBER 2, 2014

The resulting gap represents lost opportunities and revenue. This is according to Forbes Magazine in 2011. Communication breaks down. Whatever tool you use, this was an opportunity to think more deeply about it – and to possibly identify areas where it could be improved. So, what’s at risk with poor execution?

Nashville 100

Nashville Analysis Review Communications 100

Reid All About it

MAY 14, 2021

The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. We will dive into the three stages, make sure you are not short-circuiting a critical stage, and help you increase your sponsorship revenue. More info/register. Hosts/presenters: Lewis Flax and Scott Oser.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. marketing and communication professional. Their advice will help you adjust your sponsorship packages to today’s reality for businesses. More info/register.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

OCTOBER 16, 2020

James Lancaster, Editor, AMI Magazine. Hear about a different way of thinking about how to successfully engage the audience you want while fostering robust participant communication and interaction. Discover the tools and strategies to make your marketing more diverse and inclusive of all. Lauren Arena, Editor, M&C Asia.

Indiana 221

Indiana Review Education Conference 221

Association Adviser

MARCH 19, 2013

Small communities on blogs and Facebook wield the most influence. Association magazines are growing in content and circulation while remaining an important member benefit. “I think reading the physical copy of the magazine is an experience that many readers value,” says Cindy Stevens of the Consumer Electronics Association.

Georgia 60

Georgia Directory New York Newsletter 60

Association Adviser

NOVEMBER 19, 2013

Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry. That must present some tough communication challenges. In order to keep our different members—and prospective members engaged, we did a major revamp of the magazine and have really leveraged technology, mobile and social media.

Social Media 60

Social Media Louisiana Video Technology 60

Association Adviser

JULY 5, 2017

Communication breaks down. They include lack of detailed planning and accountability, unclear expectations and prioritization, and poor communication and coordination. The resulting gap represents lost opportunities and revenue. Specifically, SPICE stands for scan, plan, implement, communicate and evaluate. Production.

United States 76

United States Review Revenue Communications 76

Association Adviser

OCTOBER 15, 2013

3 Tools to Simplify Your Digital World. AENC Marketing & Communications Conference. Fourth Annual State Bankers Association Communicators Conference. Dana Plotke and Charles Popper will host a session about managing member communications on Friday, Nov.8. Best of the Web. Associations Now. Tom Cochran. Entrepreneur.

Directory 60

Directory Virginia Newsletter Revenue 60

Association Adviser

NOVEMBER 21, 2016

This association approached our company requesting that Naylor cease publishing their print magazine because they wanted to be sensitive to their members and didn’t want to ask their members for money during such a difficult time. Use online media to communicate more. Update your website more frequently with new content.

Case Study 60

Case Study Directory Cost Revenue 60