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Budget for Communications and Marketing When Proposing New Initiatives

MatrixG

When proposing new initiatives, include the marketing and communications plan in the project budget. Most professionals budget for whatever technical or operational project they are proposing, e.g., a custom database application, a website redesign, etc. Her advice? Megan’s advice is brilliant.

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10 Steps to Choosing Your Association’s Next AMS

Membersuite

Typically, this group includes membership, accounting, IT, events, member/customer service, education, certifications, and marketing staff. #2: Identify how the existing AMS is: Costing your association time and money. 7: Ask for a Proposal. When you receive a proposal from a vendor, ask them to review it with you.

Proposal 158
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How Equity, Diversity, and Inclusion Can Help Associations Adapt to a Tight Events Market

Associations Now

Now, as the events industry roars back to life, a new set of difficulties has emerged: Costs are soaring, and many organizations can’t staff quickly enough to keep up with demand. Travel Portland recently reviewed its process for evaluating vendors when it issues requests for proposals and requests for qualifications. “We

Portland 109
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A Critical Marketing Tool for Association Conferences

GrowthZone

A key component of your overall conference marketing plan should be a letter/proposal template that can be used by potential attendees to pitch the idea to their boss/board, etc. Early registration cost savings. Cost breakdown, including details on how they’ve found ways to reduce spending.

Tools 113
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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
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How to Create a Really Good LMS RFP

WBT Systems

Ask around for request for proposal (RFP) samples and send one of them to a dozen LMS vendors? Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. How are you positioned in your market? What are your market challenges?

LMS 155
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What Are Association Tools?

GrowthZone

AUTOMATE MARKETING ACTIVITIES Build great-looking email campaigns that ensure each prospect or member receives the right information at the right time. However, each solution on the market is unique. Verify if there is a limit to or additional cost for support. COSTS A written cost proposal is a must.

Tools 78