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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

Start by looking at the various licenses and logins available to your association. Are you all out of logins but have the budget to add a few more seats? Or are there folks who never login or have left the organization? In this scenario, the data is there, it’s more likely a matter of internal culture and possibly budget.

Team 319
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Preparing Your Association for AI

Association Analytics

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. Imagine a world where your members login to your member portal and a ChatBot appears.

San Diego 317
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Here’s a big idea: Innovation can be small

Association Success

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. This turned a 4-click login process into a 1-click viewing process and made our members much happier.

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Improve Your Customer Retention Program with an Online Community

Higher Logic

Among that demographic, 74 percent saw retention as their top digital competitive advantage, versus 50 percent for other business types (although, 50 percent is still a significant swath of that market). Demonstrate its ability to analyze customer behavior and pain points to develop state-of-the-art, first-to-market solution offerings.

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National Hispanic Heritage Month 2021

Mariner Management

Another less obvious reason is to highlight how associations can create space for difficult conversations, lift up the voices least heard and inject leadership needed to be a catalyst for change. The post National Hispanic Heritage Month 2021 appeared first on Mariner Marketing & Management, LLC. Photo by Dawid Zawi?a

Project 62
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Building a Membership Website That Works: 7 Steps

MemberClicks

Your organization’s membership website is one of your most visible marketing assets. This could include: Discussion forums Membership directories Event calendars and registration Job boards Industry research and reports Through a personal login, membership websites allow organizations to provide additional benefits to dues-paying members.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Instead, you need to align your new online community with the mission and priorities of your association's leadership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.