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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. The tactics vary.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Let’s look at the research: a search engine, such as Google, Yahoo or Bing, is the first step in the majority ( 68% ) of online experiences, so it shouldn’t be a surprise that organic search accounts for more than half ( 53.3% ) of all website traffic. This can be through external backlinks, social media and business directory listings.

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Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. Launching a new product (or completely overhauling an existing one) will have a big impact on your organization. Have a post-launch strategy. She suggests treating the launch as a journey.

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How content builds brand habits

Association Success

Organizations that successfully foster brand habits are capable of attracting and retaining a loyal following. If you want people to consistently, frequently engage with your organization, content should be an essential part of your strategy. . Here are three ways your content strategy can build brand habits that stick. .

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With Social Media, Many Associations Are Still Rudderless

Associations Now

Years into the social media revolution, many associations are still forsaking strategy in their social communications, according to a new report. The result: Four in 10 don’t know whether social media is helping them meet their business goals. That number suggests a lack of strategy.

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How to Create a Job Board and Generate More Revenue

MemberClicks

With over 50% of job seekers stating that their preferred source for finding job openings is online , creating job boards is an easy and impactful way to diversify your organization’s income while also attracting and retaining members. Job boards provide valuable opportunities for organizations. Are job boards profitable?

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3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

Incorporating data-driven posts, evergreen advice and context about your organization into your editorial calendar can help shore up your content strategy. If your organization collects any data about your industry, crafting annual updates can help your content generate buzz. . Strategies for dealing with ongoing challenges .

Content 78