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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. The organization wanted to create a user-friendly certification process.

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Lessons Learned Living the Virtual Experiment

.orgSource

More than a few of those executives were managing virtual teams. Our colleague Stuart Meyer,* who at the time was CEO of the National Barbeque and Grilling Association, a fully virtual organization, made this comment. “We In 2005, when Highroad was one of the few virtual businesses, the concept raised some eyebrows.

Wisconsin 100
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Members Hire Tomorrow’s Associations

Potomac Core

Organizations recognizing this shift are transforming from yesterday’s Associations to Tomorrow’s Associations. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. See their organizations as the front line and last line of defense for an Industry. Matt Zuccaro.

Industry 144
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Grow the Human Skills: Critical Thinking, Creativity, Collaboration, and Communication

.orgSource

According to a study from Goldman Sachs, “Generative AI tools could impact 300 million full-time jobs worldwide, which could lead to a significant disruption in the job market.” The 4Cs or critical thinking, creativity, collaboration, and communication complement technology and will serve any organization well in competitive markets.

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How to Drive High Donor Retention Rates with Text Messaging

Achieve

So, how can your organization beat the odds and develop a loyal donor base that you can count on year after year? Text messaging is one of the best communication tools in nonprofits’ disposal, allowing organizations to reach supporters directly with personalized messaging. The answer is with a strong text messaging strategy.

How To 52
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Customer Journey Mapping 101: The What, Why, and How

Higher Logic

Talk about the importance of the customer experience is everywhere these days, and it’s not just analysts or leading organizations doing the talking anymore. I’ll walk you through what I’ve learned when my company, Code42 , began mapping our customer journey and provide you with a foundation and a framework you can use at your organization.

Review 149
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We Asked, You Answered: Women Leaders You Admire

Associations Now

Tom Herron Senior Director, Market Transformation, National Fenestration Rating Council I admire Deb Callahan, CEO of the National Fenestration Rating Council, because she always thinks big and inspires the entire staff to do the same. She challenged our board and protected her team. Personally, Lori is now my friend and mentor.

Team 62