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Integrate Your Marketing in 2014

Association Adviser

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

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Best of the Web: February 2014

Association Adviser

March 3-6, 2014. March 9-11, 2014. May 19-21, 2014. May 28-31, 2014. ASAE 2012 Marketing Membership & Communications Conference. The post Best of the Web: February 2014 appeared first on Association Adviser. Association General Contractors Annual Convention and CONEXPO/CON-AGG. June 4-5, 2013.

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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

According to the 2014 Economic Significance of Meetings to the U.S. Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83

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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

According to the 2014 Economic Significance of Meetings to the U.S. Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83

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Study: After Shaky 2012, Business Travel Spending on the Rise Globally

Associations Now

Economic shifts and opportunities in emerging markets will result in increased global business travel spending over the next several years, according to an association in the industry. percent increase from 2012, according to the Global Business Travel Association’s “Business Travel Index (BTI) Outlook—Annual Report and Forecast.”

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What’s Out, What’s In for 2014

Associations Now

In the ebb and flow of the news this past year, we saw some patterns emerge—enough to suggest a few things that may be on their way out, making room for new ideas and trends likely to gain steam in 2014. Associations in the fashion , mobile , supply chain , marketing , and recycling industries hopped on the rebranding bandwagon as well.

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Tuesday Buzz: Was KONY 2012 a Cautionary Tale?

Associations Now

Before 2012, nonprofits didn’t go viral so often. But KONY 2012′s success always came with an asterisk. The 100 million views that KONY 2012 received got the group attention, but sustaining it—and moving past it—proved too difficult. The post Tuesday Buzz: Was KONY 2012 a Cautionary Tale?

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