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A One-on-One Growth Strategy

Associations Now

That shoe-leather approach to leadership among members (and potential ones) has paid off for the trade association: Since Berger took the reins, NAFCU’s revenue has grown 31 percent, and more than 465 new members have joined since 2015. So we had to not only maintain our value proposition but better communicate it and then improve on it.”.

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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

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Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

The Big Picture: Why Rethink Your Onboarding Strategy. In this digital era, these strategies are just not practical for associations who want to stay relevant. You’re starting to see why onboarding needs to a big focus of your retention strategy, right? Tip: Customize your online community home page.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Provide community members options. (PS: That is not always the case.

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Integrate for Success: 3 Sweet Results of AMS Integrations

Higher Logic

These communities and activities then get saved back into the AMS. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. Big things for your organization’s member strategy. This should be driving your content strategy. Improved outreach effectiveness.

Software 159
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Build Your Customer Journey Map With 7 Community Touchpoints

Higher Logic

So it pays to have a great support system. With an online community, customers have a network of customers, partners, and staff they can turn to get their questions answered before turning to your support team. One company employing this strategy is Jama Software. Find Customer Advocates.

Software 192
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Association Brain Food Weekly: 3.17.17

Reid All About it

declared 2015 the International Year of Soils, the Soil Science Society of America knew it had a once-in-a-lifetime opportunity to build awareness of the value of one of the Earth’s most important, yet little-understood natural resources. Fisk, director of public and science communications, Soil Science Society of America. . –

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