article thumbnail

Five Tips for Conference Sponsorship Pricing

Velvet Chainsaw

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. In other words, a sponsor’s ROI is subjective in nature, making pricing an inexact science. Pricing methodologies for sponsorship vary greatly. Cost-plus is the most common method for pricing sponsorship.

Price 98
article thumbnail

Skyrocketing Costs Squeeze Event Budgets

Velvet Chainsaw

Travel costs are rising due to strong demand (led by the leisure sector). According to a recent survey by The Exhibitor Advocate, exhibitors are seeing increased labor rates and material handling and shipping costs between 20-30% since 2017. As the cost of jet fuel and gasoline increases those costs are borne by the meeting organizer.

Cost 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Two Tensions Keeping Senior Event Professionals Up at Night

Velvet Chainsaw

below 2019. The good news is that 2024 is expected to eclipse 2019 results by 3.6%. The two tensions to accomplishing this priority include: Increased attendee expectations vs. rising costs. Rising Costs The three expense categories attendees value the most are also the ones that are escalating in cost faster than inflation.

Revenue 106
article thumbnail

Event Planning Has Risen in the Ranks of Most Stressful Jobs

Velvet Chainsaw

Unless you plan events for a booming industry, your reality working for professional and trade associations is that revenue from your 2022 and 2023 meetings is 15 percent (or more) lower than 2019. Price increases. How have you managed expectations of increased costs with your senior leadership?

article thumbnail

Time to Audit Your Sponsor Offerings

Velvet Chainsaw

If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity. On a spreadsheet, list every sponsor item that you offered for your 2019 and 2023 major conference. For each year, include the number of options available, number sold, and itemized price for each.

Price 59
article thumbnail

Event Recovery Food Chain

Velvet Chainsaw

lower-cost hybrid alternatives. The pricing and margins that facilities and suppliers enjoyed in 2019 will not fly in a world where conference organizers are only realizing 70% of their revenue goals. smaller exhibit footprints. conference organizers going out of business.

Revenue 98
article thumbnail

A Membership Growth Case Study

Membership Marketing

To improve the value proposition and bring better alignment between the price and membership benefits, ANA launched a program with their state nurses’ associations to offer a reduced-price standard membership category for new members. Those individuals with a high score received the full complement of marketing efforts.