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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

Using the data: Personalization can happen anywhere – emails, your website, your online community – and your goal for the data you pull should be to improve the experience your user has with your organization. How Will You Adapt in 2019? Be More Transparent with Your Audience. Consider Core Functionality in Your Tech Stack.

Marketing 184
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Daily Buzz: It’s Time to Start Thinking About 2019

Associations Now

How can you make your association better in 2019? As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. Whatever it was, brainstorm ways to not only leverage that in 2019, but to make it even better.”. What’s the one thing you want to achieve in 2019? Also: Onboarding new members.

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A Membership Growth Case Study

Membership Marketing

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. The board, executive director, and membership vice president set a goal for ANA to become a high-growth membership organization. Find it on Amazon.

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Study: A Slow Hiring Process Turns Off Gen Z Recruits

Associations Now

If it takes too long to apply for a job at your organization and even longer to get a response, you might miss out on younger talent that’s raring to work, a new study finds. Make sure you’re keeping your recruitment technology up with the times. Trying to win over the latest graduating class?

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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

The Top 3 Ways Associations Recruit New Members. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”. Local Events/Meetings.

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How to Reset Your Board Diversity Efforts

Associations Now

One reason for that may be that organizations’ efforts to diversify their boards have been more reactive than intentional, and more interested in optics than truly diverse leadership. Smart organizations might be a little anxious about the future, but the solution isn’t narrwoing who gets to plan for it.

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Association Brain Food Weekly: 1.18.19

Reid All About it

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. Cyber Security 2019: Navigating the Changing Privacy and Data Security Landscape (Washington DC Idea Swap). More info/register. More info/register.

DC 293