Envision 2030 to Save Your Association.

Association Success

To combat this, they conducted research and took educated guesses about what the industry could look like in 2030. If 2030 happened tomorrow, would we be ready for it? Part two in Sarah Sladek’s series looks at how imagining the future can prompt innovative strategies for change. In my last article, I outlined the symptoms of the workforce crisis and why we must act on them now. This sequel focuses on workforce development, and introduces remedies that get results.

Move over Fred Flintstone

Aaron Wolowiec

So imagine what’s in store for the year 2030! Technology will specifically shape and challenge the meetings industry by 2030,” according to the German Convention Bureau. The study examines eight megatrends – globalization, demographic change, shortage of resources, urbanization, feminization and diversity, technology in work and life, sustainable development, mobility of the future and safety and security – to paint a picture of what the industry might look like in 2030.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Think Your Small-Staff Association or Chamber Doesn't Need Software? Think Again!


In her thought-provoking book “The End of Membership as We Know It,” Sarah Sladek has some pretty eye-opening statistics to share, including: “From now until 2030, every eight seconds someone will turn 65.

The 1 thing you need to know about GenZ

Association Success

“By 2030, just 10 years from now, Generation Z will start to occupy senior leadership roles,” reported Elisa Pratt , association authority and expert in strategic nonprofit solutions in our new member-exclusive course, “Who is your member of 2030?”.

4 ways to attract younger members

Association Success

By 2030, just 10 years from now, Generation Z will start to occupy senior leadership roles and indeed, Generation Alpha will be leaving school and starting their own careers. By 2030 our membership world will look very different. So, who is your member in 2030?

What Does the Future of Work Look Like for Women?

Associations Now

A new McKinsey Global Institute report indicates that automation could lead to potentially high job losses for women by 2030. Globally, 40 million to 160 million women may need to transition between occupations by 2030, often into higher-skilled roles,” the report said. “If To stop this, leaders and organizations must invest in training and reskilling programs. Automation and new technology could displace tens of millions of women from the workplace in a little more than a decade.

5 sneaky ways to ask your members for referrals

Association Success

You have to make it fun,” said Elisa Pratt during a conversation about her member-exclusive AssociationSuccess.org course, “Who is your member of 2030?”.

Getting to Zero: Maritime Climate Change Effort Earns Plaudits

Associations Now

Last fall, a number of groups—led by the World Economic Forum, the Global Maritime Forum, and Friends of Ocean Action—launched the Getting to Zero Coalition, an effort that aims to deliver zero-emission vessels on deep-sea routes by 2030 and cut emissions by half in 2050 compared to 2008.

Why Coworking Will Survive the WeWork Saga

Associations Now

markets it studied to 13 percent in 2030 (600 million square feet). percent of the market by 2030,” the firm stated in a news release. Given WeWork’s recent troubles, association pros might be wondering if coworking is on the way out. But despite bad press for the company, the the coworking model appears to have staying power.

Want a more welcoming workplace? Stop doing these 2 things

Association Success

I find it really condescending when future members, young leaders, whatever it is, are brought to the board to just observe and audit and they don’t get to have a vote or have a sincere voice,” commented Elisa Pratt during an interview on “Who is your member of 2030?”

Team 78

Study: Automation Will Change the Economy—But Not Consistently

Associations Now

The report warns that such tasks could shrink as much as 40 percent between now and 2030—with office support in particular expected to fall by 11 percent between 2017 and 2030. “A A report from McKinsey & Company says automation will deepen a rural/urban divide, while some types of jobs—particularly, office support work—will face deeper existential threats than others.

Utah 63

Association Brain Food Weekly: 2.26.21

Reid All About it

Fodder for conversation… This CEO just brilliantly explained how remote work will change the world by 2030, and it’s next-level. The weekly list of free educational events and resources for the association community…. Growth-mindset associations.

Association Brain Food Weekly: 1.26.18

Reid All About it

It “assesses the number and types of jobs that might be created under different scenarios through 2030 and compares that to the jobs that could be lost to automation…While there may be enough work to maintain full employment to 2030 under most scenarios, the transitions will be very challenging—matching or even exceeding the scale of shifts out of agriculture and manufacturing we have seen in the past.”

AARP Study: As Boomers Age, Family Caregiver Shortage Looms

Associations Now

By 2030, the United States will be faced with a family-caregiver shortage, according to a new analysis by AARP. The caregiver support ratio—the number of potential caregivers aged 45-64 to persons aged 80 and older—will shrink almost 50 percent in the United States by 2030, according to a new AARP study. The “2030 problem” will see the caregiver ratio, which currently stands at about 7 to 1, fall to 4 to 1.

Business Group Builds Economic Case for Biodiversity

Associations Now

We are calling on governments to adopt an ambitious science-based target to halt the loss of nature by 2030. The coalition Business for Nature, announced earlier this month, plans to play a big role in global negotiations around biodiversity, using the Paris climate agreement as a template. A new business coalition realizes that changes in climate and businesses’ use of natural resources could threaten the broader ecosystem. And it wants to counteract that problem.

Who Should You Trust, the Boss or a Bot? Well …

Associations Now

trillion to the global economy by 2030, but also more likely to listen to it than the people in charge.

New Climate Advocacy Group Has CEO Pedigree

Associations Now

The new group is aiming for an 80 percent reduction in emissions by 2050—a less-aggressive goal than the Green New Deal, which aims for net zero emissions by 2030, but is roughly similar to what was pitched during the Obama administration. The CEO Climate Dialogue brings together a number of major companies as part of a coalition that aims to push the climate discussion forward. It comes as chatter around climate change is heating up.

Price 47

Report: Governments Must Help Manage Transition to Driverless Trucks

Associations Now

The global trucking industry could be facing a shortage of nearly 1 million drivers by 2030. million driver jobs in 2030, between 3.4 In a recent report, the International Transport Forum and other groups offer governments worldwide recommendations for addressing problems that will likely arise as a result of more and more driverless trucks on the road.

In Association Rebrand, Travel Agents Become Travel Advisors

Associations Now

By 2030, that number is expected to double to 2 billion. After nearly 75 years, the American Society of Travel Agents is adopting a new name for new times, when people book travel in different ways. Now known as the American Society of Travel Advisors, ASTA says its mission remains the same. ASTA isn’t changing; it’s just changing its terminology to keep up with the times.

DC 52

What’s All This about Emerging Markets?


According to the World Bank, by 2030 emerging markets will contribute two-thirds of global growth and half of global output and will be the main destinations of world trade. Join MCI & A Panel of Association Execs from ACP, MDRT, PMI, and SLAS. on May 16th for a three hour deep dive on recent trends and effective management practices for growing business in emerging markets. Deep Dive Exploration: Navigating the Emerging Markets.

Irish Whiskey Association Shares New Industry Vision

Associations Now

While the industry has made a comeback from its days as an also-ran in the liquor world, the relatively new IWA has hopes for even more success—particularly, a 300 percent jump in global market share by 2030. Counting prominent brands like Jameson and Bushmills in its cabinet, the Irish Whiskey Association hopes to expand its industry’s market share by 300 percent worldwide in the next 15 years. It’s bold, but then again, so are the single malts.

Does Your Association Need a Stop Doing List?

Associations Now

And they want to add new potatoes for 2025 and 2030. Associations are always trying to do more for their members, but with limited time and money, sometimes the best way to move forward with new projects is to stop doing old ones. Most people talk about having a to-do list. However, if that list gets too full, it’s probably time to consider a stop doing list.

Foresight Focus: Artificial Intelligence

Association Adviser

Here is the topline finding: “Overall, and despite the downsides they fear, 63% of respondents in this canvassing said they are hopeful that most individuals will be mostly better off in 2030, and 37% said people will not be better off.”. This is the first in what will be an ongoing and semi-regular series of columns examining specific foresight issues for association decision-makers. This column focuses on artificial intelligence.

eBook 76

AI for Nonprofits and Social Good: Link Roundup

Beth Kanter

Will people be better off in 2030? Allison Fine and I have been actively researching and writing about AI for Social Good and Nonprofits. Most recently, we co-authored a policy brief for the Toda Peace Institute on artificial intelligence and its implications for civil society. We are tracking reports, articles, and new items about AI and Social Good. Here’s this month’s roundup.

For One Planner, Innovation Means Thinking Like Attendees

Associations Now

IAAPA has committed to hosting its annual conference and trade show, IAAPA Expo, in Orlando through 2030, bringing more than 40,000 attendees to the city each year. Alice Mathu of IAAPA shares how innovation can include comfort, sustainability and trying the latest technology.

Hotel Industry Embarks on Pilot to Prevent Food Waste

Associations Now

The project came about jointly, with WWF and AHLA developing it through AHLA’s Food & Beverage Committee and Sustainability Committee, and the The Rockefeller Foundation offering support through its YieldWise Initiative , which aims to halve food waste globally by 2030.

Redesigning? Bring In Outside Eyes

Associations Now

Now the foundation is working to do a brand reset, a part of its 2030 strategic goals, with Snøhetta’s help. The Wikimedia Foundation is trying to do something ambitious: The famously designed-by-committee nonprofit is planning a full rebrand, complete with a design firm’s assistance.

GMO Farmers Send Free Valentine’s Chocolate to Combat Misconceptions

Associations Now

The trees could go extinct as soon as 2030. In a bid to reduce fears that their products are unsafe or unhealthy, a coalition of GMO farmers is using Valentine’s Day to spread the word about the foods’ benefits via free chocolate. If there is one thing Americans are sweet on, it’s chocolate. That’s why A Fresh Look , a coalition of 1,600 GMO farmers, is giving out free chocolate for Valentine’s Day.

Report: Tech Giants Laying Groundwork for Artificial Intelligence Group

Associations Now

” The report, titled “Artificial Intelligence and Life in 2030,” suggests that by following the examples set by the successful regulation of the technology industry on issues of privacy and the reliance of trade groups to set standards, those pitfalls could be avoided. Employees from five of the tech world’s largest companies have been actively meeting to discuss the long-term financial and ethical effects of artificial intelligence on the global economy.

Global MegaTrends Part 3 ? Govt Intrusion, Labor Shortages.


billion people (versus only 100 million in developed countries) by 2030. To meet the infrastructure needs of this migration to cities, an investment of 30-40 trillion USD is required by 2030. GrowGlobally.org. global association strategy, regional planning and local infrastructure to grow your business. About. Channels. MarCom. Market & Biz Plan. Meetings. Membership. Products. Public Affairs. Services.

Immersion Studies: Hotel Execs Plan Deep Dive in India

Associations Now

With India’s population expected to eclipse that of China by 2030, van Paasschen added, “this is a particularly exciting time for us relocate to India.” Starwood Hotels and Resorts Worldwide recently announced that a group of its executives will spend a month in Mumbai and Delhi next year to get a firsthand experience of the hospitality industry in India. Executives from Starwood Hotels and Resorts Worldwide will head to India next year for a month-long business and cultural immersion.

Using Design Thinking To Help Solve the Refugee Crisis at SXSW

Beth Kanter

The next step was to fill out an impact card that included prompts such as “By 2030 the world should …” or “Progress means …” There were also cards that you could fill out to identify resources that you or your company could contribute. I’m just back from SXSW where I did a session on Tech Wellness with Aliza Sherman. We are working on a book together called The Happy,Healthy Nonprofit : Strategies for Impact without Burnout.

Asia Tourism Group Opens Student Membership Category

Associations Now

The 2030 Agenda considers sustainable tourism as a vector of development, job creation, and the promotion of local culture and products,” Alfonso María Dastis, the Minister of Foreign Affairs and Cooperation of Spain, said at an event launching the year. The Pacific Asia Travel Association is making sure the next generation of travel professionals is ready to take over with its newest membership category.

Final Stop ASAE Study Mission 09 ? Abu Dhabi, UAE.


The government is spending billions of USD to deliver their 2030 Vision and major groups are locating facilities across a host of key industries. The government is spending billions of USD to deliver their 2030 Vision and major groups are locating facilities across a host of key industries. The long range plan is to sustain an average growth rate at 7% through 2015 and 6% thereafter up to 2030 by fostering the growth of the non-oil sectors. GrowGlobally.org.

Conference Circuit: Reinventing Meals on Wheels

Associations Now

million Americans age 65 or older—19 percent of the total population—by 2030. A prominent organization serving the nation’s seniors looks to use its conference to spark new ideas. Also: At a time when the National Guard is on front pages everywhere, an association for Guard members heads to Chicago. With changing demographics at play, expect attendees at the Meals on Wheels Annual Conference and Expo—August 26-28 in Scottsdale, Arizona—to place a high priority on innovation.

Think Like a Futurist to Identify Trends Affecting Your Association

Associations Now

What will the world look like in 2030? Sheryl Connelly, Ford Motor Company’s manager of global trends and futuring, shared some advice on pinpointing trends at the 2015 ASAE Annual Meeting & Exposition on Monday. Well, according to corporate futurist Sheryl Connelly, many of us could be sedentary vegetarians living in mega cities with populations of 10 million people or more, and women may be in charge.

Report: Insights from the Google AI Impact Challenge

Beth Kanter

There is a lot of experiments and research in different areas, including the international development sector to address the 2030 development goals, emergency and humanitarian aid, medical fields and many others. AI4Good is a somewhat new field that sits at the intersection of big tech companies and the world’s biggest problems.

How Coachella Could Help You Plan Better Events

Associations Now

That’s why before the 2013 festival they announced that they would not only keep Coachella there through 2030 but also expand the event. Your association’s meetings and conferences may not have a lot in common with festival juggernaut Coachella, but there are still some lessons to be gleaned from it. Today marks the start of the second—and final—weekend of Coachella , the music and arts festival held every year at the Empire Polo Club in Indio, California.

Five Global Meetings Megatrends

Associations Now

To help with this, last week the German Convention Bureau released “Meetings and Conventions 2030,” a study [PDF] that identified trends that are—and will continue—to impact the global meetings industry. A newly released German Convention Bureau study revealed big trends shaping the global meetings industry. What are the implications for associations in the years ahead?

Note to Marketers: Don’t Forget Consumers Over 50

Associations Now

adult population by 2030. Speaking of Millennials … If you’re trying to hit the boomers and the millennials, make sure you aren’t forgetting your online presence. Bloomberg has its eye on a trend among generation Y—that many millennials buy much of their stuff online (“even toothpaste,” as it notes), choosing Amazon and Instacart over RadioShack and Sears.