Association Analytics

FEBRUARY 14, 2022

Start by assessing and documenting the current state of your data. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. Check out our blog on overcoming your fear of dirty data.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Event apps. On the side, sauté asparagus with lemon zest and parmesan. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s Jen Dary, One Plucky Blog ). If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Quick hits.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

OCTOBER 22, 2021

Jamie Notter of Propel says it right up front so no spoilers here: “to make your strategic plan a living document , you re-write it every three months, and you let everyone in the organization edit it.” Content marketing. Subscribe to Blog via Email. Strategic plan. Who can argue with that? Innovative events. More info/register.

San Diego 195

San Diego Education Social Media Content 195

Higher Logic

JUNE 15, 2017

Already proven popular with customers (think about Facebook and LinkedIn) online communities benefit companies across almost every department from marketing and sales to customer service. They seed the community with product documentation, expert articles, and ask loyal customers to join. Boost New Customer Acquisition.

Products 191

Products Revenue Library Cost 191

GrowthZone

JANUARY 31, 2023

Melynn Sight, nSight Marketing Read more in this blog post from Melynn. Only 44% have a documented diversity and inclusion policy that they use regularly. Read the full report to see how your association compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More!

Survey 78

Survey Revenue Member Engagement Report 78

WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Here’s where it starts to look ugly: 70% of these associations don’t have a formal, documented e-learning strategy.

Mooc 192

Mooc LMS Sample Survey 192

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Subscribe to Blog via Email.

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

DECEMBER 1, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Learn about audit findings such as absent documentation, errors in the financial closing process, and common accounting errors within nonprofits. 1 CAE credit. More info/register. 1 CAE credit. .

Arlington 271

Arlington Technology Strategy Los Angeles 271

Associations Now

AUGUST 14, 2023

Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment. The firm told us that we had so much content, we needed to figure out a way to get it all back out into the market,” said Kelly Verberg, ASA’s vice president and chief membership officer.

Content 98

Content Video Resources Team 98

Reid All About it

AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. 6% have no formal, documented strategy for their virtual conference. Marketing education. Subscribe to Blog via Email.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

AUGUST 20, 2021

While reviewing their website traffic reports, they discovered a common theme in their five most popular blog posts: how to increase online learner and virtual attendee engagement. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email.

Revenue 195

Revenue Content Resources Strategy 195

Reid All About it

FEBRUARY 12, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Presenters: Harneet Singh, Director of Marketing, Preseem. Host: Event Manager Blog. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

APRIL 16, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. (Marina Khidekel, Thrive Global ).

Revenue 363

Revenue Strategy Team Content 363

WBT Systems

FEBRUARY 20, 2018

Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated. Or is this program considered a commodity product by the marketplace so the organization providing it at the lowest price is gaining the market share? Is the program even meeting a market need?

Education 161

Education How To Certificate Committee 161

Reid All About it

MAY 26, 2017

And, when you get that money, you’ll want to read Aptify’s explanation of how a lack of standard, documented (emphasis on “documented”) processes wreaks havoc on technology selection and implementation. Presenter: David Epstein, marketing director, Bizzabo. Using Video to Drive Revenue for Learning Programs and Events.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Reid All About it

NOVEMBER 5, 2021

Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Publications: How are Societies Approaching Innovation and Revenue Diversification?

Survey 195

Survey Revenue Price Team 195

Higher Logic

MARCH 6, 2018

Use your executives’ profiles to post blogs and announcements. Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs. Don’t See Value. As activity increases, so does member engagement.

How To 266

How To eBook Software Library 266

Reid All About it

JULY 21, 2017

Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Membership Marketing

FEBRUARY 15, 2021

That is why in the book, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission , I explore the impediments holding back associations’ membership. A plan includes defining your value proposition, identifying target markets, and developing a schedule and goals.

Recruiting 97

Recruiting Recruitment Revenue Discount 97

Membersuite

MAY 25, 2021

Document how the existing AMS holds your association back and prevents it from leveraging opportunities. Schedule meetings with colleagues from membership, accounting, marketing, events/meetings, education, governance, advocacy, and IT. You’re painfully aware of how much time is wasted because of its inefficiencies. Well…you can!

Software 170

Software Leadership Project System 170

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. With a powerful team, expansive network, and innovative marketing strategies, they’ll make sure your business’s impact is felt.

Software 130

Software Discount Tools Resources 130

Higher Logic

APRIL 13, 2017

Member activity, such as the number of discussion forum posts or blogs published. 77% of CEOs are tired of marketing and brand growth activities that can’t be linked back to solid results, so if you can demonstrate your community’s results, you’ll demonstrate your value to the C-suite. Then, be flexible enough to move around.

How To 180

How To Revenue Member Engagement Content 180

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 276

DC Washington Learning Management System LMS 276

Reid All About it

SEPTEMBER 17, 2021

Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Content 195

Content LMS District of Columbia Tips 195

Reid All About it

JANUARY 12, 2018

But I’ve been thinking, a list of this type is not professionally on topic for this blog. From now on, I’m going to share the list on my other blog—the long ignored Grabbing the Gusto. Telemarketing Still Has a Place in Today’s Association Marketing Mix. Host: Marketing General Inc. Host: American Marketing Association.

DC 154

DC Washington eBook Marketing 154

Reid All About it

MAY 24, 2019

Associations put a lot of effort into educating their members and market, but meanwhile, no one in the association is focused on educating their own staff. B2B SaaS marketers, you may want to review these SaaS content marketing statistics from Emily Byford. The Road to Member Engagement Is Paved with Personalized Marketing.

DC 170

DC Illinois Washington Content 170

WBT Systems

APRIL 3, 2018

Document what you learn. Document any missed opportunities because of your system’s limited functionality. See if you can find any industry workforce research or forecasts that show or predict market demand for the type of education you could offer. Analyze the existing situation. How is it negatively impacting learners?

LMS 161

LMS How To Learning Management System Project 161

Reid All About it

DECEMBER 7, 2018

Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog. Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Marketing Charts ). SmartThoughts ).

Washington 186

Washington DC Library Tips 186

Reid All About it

OCTOBER 1, 2021

” Contrarian marketing common sense. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Key Insights From The 13th Annual Membership Marketing Benchmark Report. Moderator: Exhibit Marketing Consultant & Author Marlys Arnold.

LMS 195

LMS Conference Technology Content 195

Higher Logic

FEBRUARY 23, 2017

A complete sales enablement program may include training, tools like sales automation software, and content such as messaging and product documentation that sales can pass on to prospects. Think about the last time you were at a farmer’s market. That’s a huge opportunity for your sales team to increase revenue.

Content 168

Content Products Revenue Team 168

Reid All About it

DECEMBER 18, 2020

If I had a documented personal mission—hmm, perhaps that’s a good exercise for my break—it would include something about helping others to prosper, learn and grow, which is why your comments of appreciation mean so much to me, maybe I’m doing it. Digital marketing for education programs. I love German Christmas markets.

Video 221

Video Certificate Review LMS 221

Nexus Marketing

MAY 17, 2024

If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. Increasing your brand’s visibility in other ways, like public thought leadership opportunities and cross-blogging.

Content 52

Content System Analysis Resources 52

MemberClicks

SEPTEMBER 26, 2022

Need to increase your revenue? Membership management software helps organizations maximize their income by optimizing event revenue and automating membership renewals. Event marketing : Plan events? Event marketing features are helpful in optimizing things like your event attendance and managing event sponsorships.

Software 52

Software Membership Management Directory Email Marketing 52

Higher Logic

NOVEMBER 30, 2017

At any given time, professionals working in the online community space might be writing documents, talking to customers, editing videos, or sending emails. In addition to providing signatures for emails and other communication, executives can: Write blogs. Marketing and Content Expert. Answer questions.

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Team Video Content Library 174